Mice Industry. 林依璇 黃郁庭 呂慧勤 廖 翎 江欣憫 邱佩珊. Why MICE Industry?. The promising future of MICE industry “High-growth rate, high additional value, and high effectiveness in creativity” “Dramatic increase in output value, job opportunities, and interaction between industries”
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林依璇 黃郁庭 呂慧勤
廖 翎 江欣憫 邱佩珊
MICE industry is a good way to promote a city
The investment of MICE industry per dollar can generate a profit of 8 ~10 dollars from the revenue of other industries.
EX: computer exhibition
In 2004; the biggest market was in Europe--56.8% ; second place was Asia--14.9%, and third place was U.S--13.9%.
60 % of international conferences were held in Europe, and 18% in Asia. The total output value was about 150 billion U.S dollars.
57.5 % of international exhibitions were held in Europe, and 21.2% in Asia. The total output value was about 760 billion U.S dollars.
Growth rate of MICE industry in Asia is twice that of Europe
(exhibition hall, conference center, and tourist hotels, latest construction in casino business)
The scale of the market is small
Conventional industries are off-shoring
Mainland China constitutes menace to Taiwan’s IT Industry
Lack of global version
Hardware and software facilities are outdated
Lack of an objective and authoritative government agency supra-ministerial jurisdiction
Limited experience in organizing for mega events
Taiwan External Trade Development Council
In Taiwan, this is the only NBA team in MICE industry.
Critics say TAITRA should:
2009 is a year of “MICE expansion”
Critics suggest: combine governmental resources and private enterprises to make Taiwan a potential player in MICE industry.
Public art design
Taipei Grand Hyatt restaurants
2008 Taipei International Cycle Show
2009 Taipei International Machine Tool Show
Ex : the Berlin aviation exhibition
→ long-distance transportation
that 10 million square meters in space
Credit is the point in MICE-city
City image connected to its noted exposition (Hannover Messe, Bauma, etc)
eg. Themed EXPO.
eg. Systematic consultation