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Marketing of my researched films

Marketing of my researched films. Ella Bunce. The Basics of Pan’s Labyrinth. The official taglines for Pan’s Labyrinth are as follows: What happens when make-believe believes it's real? In darkness, there can be light. In misery, there can be beauty. In death, there can be life....

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Marketing of my researched films

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  1. Marketing of my researched films Ella Bunce

  2. The Basics of Pan’s Labyrinth The official taglines for Pan’s Labyrinth are as follows: • What happens when make-believe believes it's real? • In darkness, there can be light. In misery, there can be beauty. In death, there can be life.... • Open the door to another world and an exciting new vision in cinema • An imaginative gothic fairy-tale for adults set in Spain during World War II • Innocence Has A Power Evil Cannot Imagine. The certifications are: • Rated R for graphic violence and some language (MPAA/USA) • 15 (UK) • 18 (Spain)

  3. Marketing of Pan’s Labyrinth Pan’s Labyrinth is a film that was clearly not marketed as a family fantasy or one for young children but for more mature audiences given its high age limits. The taglines present it as a straight-shot fantasy and fairy-tale films with a dark and interesting visual twist but there is still more to it. This much is clear in the trailers and posters and interviews. • “Pan's Labyrinth is not what you'd expect from the trailers. The advertisements have marketed Pan's Labyrinth as one girl's descent into an underworld of fantasy and frightening creatures, an R-rated, adult fairy tale, but it is really not that.” • “For those looking for political commentary, the allusions are subtle, but they are there nonetheless.” Despite the films more political undertones this was not focused on in the trailers, instead the producers focused on the fantasy side and well known director to pull in its audience. • “Another thing that works well in ‘Pan’s Labyrinth’ is that if you take it simply as it is given to you, a story about daydreaming girl in bad time, the movie works just fine. But it’s what’s going on underneath that makes this landmark cinema. There are numerous religious and political undertones that Del Toro is grappling with”

  4. Interviews for Pan’s Labyrinth Guillermo Del Toro said in an interview with The Guardian: • “A maze is a place where you get lost,' he explains. 'But a labyrinth is essentially a place of transit, an ethical, moral transit to one inevitable centre. You think of the transit of Spanish society from the 1940s to the incredible explosion of the post-Franco period. The 1980s in Spain were like the 1960s in the rest of the world! In the movie, Ofelia is a "princess who forgot who she was and where she came from", who progresses through the labyrinth to emerge as a promise that gives children the chance never to know the name of their father - the fascist. It's a parable, just as The Devil's Backbone was a parable of the Spanish Civil War.” • “I was also trying to uncover a common thread between the "real world" and the "imaginary world“ through one of the seminal concerns of fairy tales: choice.” • “I wanted to represent political power within the creatures,' del Toro says. 'And that particular character somehow came to represent the church and the devouring of children”

  5. The Basics of The Golden Compass The official taglines for The Golden Compass are as follows: • "It is the Alethiometer. It tells the truth. As for how to read it, you'll have to learn by yourself." • There are worlds beyond our own - the compass will show the way. The certifications are: • Rated PG-13 for sequences of fantasy violence (MPAA/USA) • PG (UK)

  6. The Basics of The Lord of the Rings The official taglines for The Lord of the Rings are as follows: Fellowship of the Ring • The Legend Comes to Life • One Ring To Rule Them All. • You will find adventure, or adventure will find you.[teaser trailer] • One ring to rule them all, One ring to find them, One ring to bring them all and in the darkness bind them • Its power corrupts all who desire it. Only one has the will to resist it. A Fellowship of nine must destroy it.[full-length trailer] • Fate Has Chosen Him. A Fellowship Will Protect Him. Evil Will Hunt Them. • Middle Earth comes alive... • Even the smallest person can change the course of the future. • All we have to decide is what to do with the time that we are given • Power can be held in the smallest of things...

  7. The Two Towers • A New Power Is Rising. • The Battle for Middle-earth Begins! • All will be sacrificed... All will be lost... Unless all unite against evil. (Trailer) • The fellowship is broken. The power of darkness grows... • The Journey Continues December 18th The Return of the King • The eye of the enemy is moving. • This Christmas the journey ends. • There can be no triumph without loss. No victory without suffering. No freedom without sacrifice. The certifications are: • FOTR, TT ROTK: Rated PG-13 for epic battle sequences and some scary images (MPAA/USA) • FOTR: PG (UK), TT ROTK: 12 (UK)

  8. Marketing of The Lord of the Rings • The online promotional trailer for the trilogy was first released on 27 April 2000, and set a new record for download hits, registering 1.7 million hits in the first 24 hours of its release. • In 2001, 24 minutes of footage from the trilogy, primarily the Moria sequence, was shown at the Cannes Film Festival, and was very well received. • A preview of The Lord of the Rings: The Two Towers was inserted just before the end credits near the end of the film's theatrical run. • A promotional trailer was later released, containing music re-scored from the film Requiem for a Dream. • The promotional trailer for The Lord of the Rings: The Return of the King was débuted exclusively before the New Line Cinema film Secondhand Lions on 23 September 2003. • As well as Academy Awards, each film of the trilogy won the Hugo Award for Best Dramatic Presentation, the MTV Movie Award for Best Movie, and the Saturn Award for Best Fantasy Film. The first and third films also won the BAFTA Award for Best Film. • Fans claim that, despite any changes, the films serve as a tribute to the book, appealing to those who have not yet read it, and even leading some to do so.

  9. By the numbers Pan’s Labyrinth: Budget $19 million Box office $83,258,226 The Golden Compass: Budget $180 million Box office $372,234,864 The Lord of the Rings Film Trilogy: Budget $281 million Box office $2,915,155,189

  10. Sources • http://www.filmjabber.com/movie-reviews/pans-labyrinth.html • http://filmcriticsunited.com/panslab.html • http://www.guardian.co.uk/film/2006/nov/05/features.review1 • http://www.imdb.com/ • http://en.wikipedia.org/wiki/The_Lord_of_the_Rings_film_trilogy#Releases

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