WASHINGTON STATE UNIVERSITY EXTENSION • FOREST STEWARDSHIP. Using Facebook in Constituent Outreach 5 Quick Tips for Success. Presented by: Kevin W. Zobrist Regional Extension Specialist Washington State University Extension. Key advantages of using Facebook for constituent outreach.
WASHINGTON STATE UNIVERSITY EXTENSION • FOREST STEWARDSHIP
Kevin W. Zobrist
Regional Extension Specialist
Washington State University Extension
Instantly and actively push content.
Expand your reach. (Let the network work for you!)
Reach people where they are at. (Your absence could be conspicuous!)
**Let the content lead, not the technology**
(Just because you can, doesn’t mean you should!)
Users will hide your content altogether if it becomes obtrusive.
1 – 3 times per week is plenty.
Think like a user – when/why do you hide pages?
People like to be acknowledged.