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Search engines have a difficult time reading these technologies, and thus any valuable content included in them will likely remain invisible.<br>
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1 Don’t use Flash or Silverlight Search engines have a difficult time reading these technologies, and thus any valuable content included in them will likely remain invisible.
2 Write for People, not Search Engines Focus on creating valuable, useful content that your readers will love and share. Don’t “cloak” content that’s hidden to people butreadable by search engines.
3 ‘No Brainer’ Navigation Simplify your site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
4 Keyword Placement is Key Use keywords to create descriptive, human friendly URLs. Fit keywords in title tags of pages at least once (preferably near the beginning), and at least 2-3 times, including variations, in the body copy on the page.
5 Don’t “Get” Links, Earn Links Get links from sites that are relevant to your own. When building links, vary keywords as anchor text – lots of links with the exact same text is simply unnatural, even in your own marketing efforts.