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Tobacco Advertising and Youth

Tobacco Advertising and Youth. The Problem. Kids are 3 times more sensitive than adults to tobacco advertising. . Cigarette companies spend over $15 billion a year to market their products. 85% of that total – $9.5 billion – directly impacts retail outlets.

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Tobacco Advertising and Youth

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  1. Tobacco Advertising and Youth

  2. The Problem Kids are 3 times more sensitive than adults to tobacco advertising.

  3. Cigarette companies spend over $15 billion a year to market their products. • 85% of that total – $9.5 billion – directly impacts retail outlets.

  4. Children walk though these doors every day.

  5. Walk into any convenience store to see examples of tobacco advertising. Industry shelvingwith tobacco logo

  6. Multi pack discount

  7. Tobacco adsat child’s level(below 3 feet)

  8. Tobacco ad-illuminated: Uses neon, back-lighting or other lighting to attract attention

  9. Tobacco ad: free gift with purchase

  10. Product placement: Tobacco ads near candy

  11. Candy flavored cigarettes Tobacco Products with images and flavors that might be appealing to youth

  12. Magazine advertising: Some favorite youth magazines also contain tobacco ads (i.e. Sport illustrated, Glamour, Rolling Stone)

  13. These ads use tricky techniques to make the products appealing. Association: Implies You can be like me

  14. Bandwagon: Implies that everybody is doing it 19

  15. Rewards :Offers financial incentives 21

  16. Sensory: Uses images or sounds appeal to the senses

  17. Humor: Uses funny or clever phrases or characters to make ad memorable

  18. Repetition: Repeats same images phrases or slogans over and over

  19. What can you do? Find out how to reduce youth exposure to retail tobacco advertising in your community. Go to: www.storealert.org

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