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Making Language Learning Fun

Making Language Learning Fun. May 14th, 2014. The Mission Statement. VoxEdu aims to revolutionize online language-learning by providing fun, speech-based content via a powerful distribution platform. . The Team. MS @UCSC, BTech @ IIT Kharagpur.

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Making Language Learning Fun

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  1. MakingLanguageLearningFun May 14th, 2014

  2. The Mission Statement VoxEduaims to revolutionize online language-learning by providing fun, speech-based content via a powerful distribution platform.

  3. The Team MS @UCSC, BTech@ IIT Kharagpur BS Economics @ Duke MS, Risk Mgmt @ Univ. of HK MBA @ Berkeley, MS Engineering @ Rutgers Ashwani Kumar KashMitra Aaron Huang VP Marketing and Engagement Director of Mobile Product Ceo & President • Experienced mobile developer and product manager, with expertise in algorithmic development. Entrepreneurial experience in app development and top ranked in hackathons. • Serial Entrepreneur. Expertise in Networking, Telecommunication, Speech Recognition and SaaS-based applications. • Experienced B2C and B2B product and marketing executive. Co-founded Bunchrewards, an online gamified rewards portal.

  4. Advisors • Speech Recognition: • AnanthSankar– Microsoft Corporation • TarunPruthi – Senior DSP research engineer at Starkey Corporation • Web Architecture: • SapanPanigrahi – VP of Engineering -Workday • JeyMichaelraj– Large scale architecture design, Engineering leadership in developing software products

  5. Advisors • Business Strategy: • Ramani Narayan – Serial Entrepreneur, Co-Founder Ribbit, Syndeo Corporation, Junction Inc • Apps and Gaming: • Rajeev Behera– Mobile Producer at Disney Playdom • Albert Chen –Assistant Professor of Game Design and Development at Cogswell Institute • Sebastian Dragnea– CEO, Co-Founder, IMR Labs, a digital design and development studio focusing on social and mobile apps and games

  6. Partners • Collaboration for speech recognition engine • Dr. Kishore Prahallad–(Phd CMU) Associate professor IIIT Hyderabad, India • Professor MahadevPrasanna– SpeechWarenet- IIT Guwahati, India • Speech-based language learning apps • Nikhil Bhendawade – (B Tech) B.I.T.S, Pilani, India, Speech recognition development consultant • Platform Development • Sovran, Inc. • 3 Key Web Architects with 15+ years experience • Mobile App Engineering team with 7+ years experience

  7. the problem

  8. The Problem • Expensive‘DIY (Do it Yourself)’ Programs • Lack of qualified language tutors nearby • Lack of mobile & web-based language-learning experiences with high-quality and engaging curriculum • Lack of speech-enabled platforms focused on helping users pronounce foreign languages • Lack of fun and social mediums for learning languages focused on relevant real-world situations

  9. The voxedu solution

  10. The VoxEdu Solution FUN Gamificationof content on apps SPEAK Speech recognition engine with Proprietary Applications LEARN Platform for speech-based apps and curriculum

  11. The VoxLingo Platform VoxEdu’s proprietary text and speech-based content distribution platform Web and Voice Interactive Applications Platform VOXLINGO Speech Recognition Engine for Customized Application Open-Source Acoustic Model (Sphinx) Customized Language Dictionaries VoxEdu Proprietary & Confidential 11

  12. The VoxLingo Platform VoxEdu’s proprietary text and speech-based content distribution platform First Party App – Speech-Based Language Learning Third Party Apps Applications & Content Web and Voice Interactive Applications Platform VOXLINGO Speech Recognition Engine for Customized Application Open-Source Acoustic Model (Sphinx) Customized Language Dictionaries VoxEdu Proprietary & Confidential 12

  13. The VoxLingo Platform VoxEdu’s proprietary text and speech-based content distribution platform Mobile Web Wearables Telephony Access Layer First Party App – Speech-Based Language Learning Third PartyApps Applications & Content Web and Voice Interactive Applications Platform VOXLINGO Speech Recognition Engine for Customized Application Open-Source Acoustic Model (Sphinx) Customized Language Dictionaries VoxEdu Proprietary & Confidential 13

  14. The VoxLingo Platform VoxEdu’s proprietary text and speech-based content distribution platform Mobile Web Wearables Telephony Access Layer VoxLingo will power VoxEdu’sfirst party Edu-gaming App First Party App – Speech-Based Language Learning Third Party Apps Applications & Content Web and Voice Interactive Applications Platform VOXLINGO Speech Recognition Engine for Customized Application Open-Source Acoustic Model (Sphinx) Customized Language Dictionaries VoxEdu Proprietary & Confidential 14

  15. The VoxLingo Platform VoxEdu’s proprietary text and speech-based content distribution platform • Key Features: • Refined pronunciation practice • Interactive text and speech-based learning • Personalized real-time feedback • Social collaboration • Benefits: • Proficiency in verbal fluency • Data-driven learning and feedback • Online group learning models • Access to 3rd-party tutors and partners • Lower cost, scalable access for millions • Voice-driven commands for other killer use cases

  16. Edu-gaming app concept • Offer mission-based learning with immersive situational and cultural storyline Hook users with situational lessons that address immediate language-learning needs through a rich storyline Unlock new missions as the user masters text and voice based lessons and gains proficiency

  17. Edu-gaming app concept Provide on-demand language content with real-time pronunciation feedback

  18. Edu-gaming app concept • Enable social mechanics with leaderboards, access to qualified tutors and unique arenas for group collaboration and interaction Real-time feedback on performance and progress, including pronunciation accuracy and progress reports

  19. Edu-gaming app concept • Encourage competition to enhance language retention and enable users to practice in a safe virtual environment before they speak in public Go head-to-head with an avatar or friend to improve pronunciation and recall

  20. The market opportunity

  21. Market Size • $58+ billionWorldwide language-learning market in 2011 (English is 62% of the total market) • $6+ billion E-language learning market in 2011, with a 25% projected growth rate • 500M+ people learning English today and growing to 2 billion in the next 10 years • $2.5B, or 7.3% of the total English language learning market will be E-language by 2016 • 47% of students polled stated that they didn’t practice or have sufficient opportunities for practicing conversational skills when studying a language • $7.5B Edu-gaming market by 2017 • *Source of market data: - Ambient Insight Report 2012, Myngle and GSVAdvisors

  22. Target Market • 500M+ English Learners & 400M+ Spanish Learners • Students • Business Travelers • Immigrants • Casual Learners • Govt. agencies • Educational Institutes • Corporate Enterprises • *Source Myngle

  23. “The potential for voice in apps is immense. An instance is including it in language learningappsas an aid to handicapped users. In the future, wearable devices will fuel adoption of speech in mobile apps…developers need to start considering whether and how to add speech control to their apps to stay competitive.” - RajatHarlalka, The Next Web • Source The Next Web

  24. Go to market

  25. The VoxLingo Platform Launch into full service layer for Mobile and Web Mobile Web Access Layer First Party App – Speech-Based Language Learning Applications & Content Web and Voice Interactive Applications Platform VOXLINGO Speech Recognition Engine for Customized Application Open-Source Acoustic Model (Sphinx) Customized Language Dictionaries VoxEdu Proprietary & Confidential 25

  26. The VoxLingo Platform Scale and grow apps and languages to different markets Open up VoxLingo to 3rd-parties Mobile Web Access Layer First Party Apps – Speech-Based Language Learning Third PartyApps Applications & Content Web and Voice Interactive Applications Platform VOXLINGO Speech Recognition Engine for Customized Application Open-Source Acoustic Model (Sphinx) Customized Language Dictionaries VoxEdu Proprietary & Confidential 26

  27. The VoxLingo Platform Become device agnostic with SDKs and libraries Mobile Web Wearables Telephony Access Layer First Party Apps – Speech-Based Language Learning Third Party Apps Applications & Content Web and Voice Interactive Applications Platform VOXLINGO Speech Recognition Engine for Customized Application Open-Source Acoustic Model (Sphinx) Customized Language Dictionaries VoxEdu Proprietary & Confidential 27

  28. Growth Channels

  29. Business Model • B2B Model: VoxLingo • Revenue share for 3rd party developers and institutions • Licensing agreements • Standard SaaS usage-based models • B2C Model: Firstparty edu-gaming app • Freemium • In-app purchases • Revenue share with publishing partners

  30. Competitive Landscape Speech + Text Based Content Language Learning 1.0 Language Learning 2.0 Social + Gamification Text-Based Content *Source: Ambient Insight 2012

  31. financing

  32. Working Capital 32

  33. Ask: $600k at $5M Valuation Sources: Angels + Friends/Family Current Monthly burn: ~$6500 Post Raise Monthly burn: ~$20000 Projected Series A: June 2015 Funding 33

  34. Thank You! Find us on AngelList Contact: aaron@voxedu.com

  35. appendix

  36. THE NUMBERS

  37. P&L All numbers are in $ thousands

  38. Cash Flow All numbers are in $ thousands

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