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Toward a Unified Web Presence for your Library. Web Manager’s Academy. Marshall Breeding Vanderbilt University Library Founder and Publisher, Library Technology Guides http://www.librarytechnology.org/ http://twitter.com/mbreeding. October 21, 2012. Therapy for your Library Web site.

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Toward a Unified Web Presence for your Library

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Toward a Unified Web Presence for your Library

Web Manager’s Academy

Marshall Breeding

Vanderbilt University Library

Founder and Publisher, Library Technology Guides

http://www.librarytechnology.org/

http://twitter.com/mbreeding

October 21, 2012


Therapy for your Library Web site

  • Diagnosing the patient

    • Split personalities?

    • Schizophrenic?

    • Fragmented?

    • Integrated and reasonably healthy?

    • Enlightened?


Disjointed interfaces for information and service delivery?

  • Silos Prevail

    • Books: Library OPAC (ILS module)

    • Articles: Aggregated content products, e-journal collections

    • OpenURL linking services

    • E-journal finding aids (Often managed by link resolver)

    • Subject guides (e.g. SpringshareLibGuides)

    • About the Library…

    • Local digital collections

      • ETDs, photos, rich media collections

    • Metasearch engines

  • All offered in separate containers


Search?

  • How many search boxes are offered and what do they do?

  • Online Catalog?

  • Discovery Interface?

  • Web site content?

  • Article databases?

  • Federated Search

  • Do users know what kind of results to expect?


Delivering a consistent and coherent experience

  • Look and Feel

  • Branding / Sub-branding

    • Parent institution – Library – Branches and departments

  • Authentication / single sign-on

  • Integrated Personality / non-schizophrenic

  • Smooth over complexities on the back with more seamless presentation layer


Complex Library Infrastructure

  • Integrated Library System

    • Online Catalog

  • OpenURL Link Resolver

  • Digital Asset Management Systems

  • Institutional Repositories

    • Electronic Theses and Dissertations

  • Electronic Resource Management

  • Institutional / Library Web site

    • Web Content Management System

  • Authentication Services


Thinking about the User

Does your library’s Web presence have a presentation layer that manages all aspects of end-user experience or does it simply hand users off from one interface to another as they muddle through your Web site?


Examples: Unified or not?

Amazon.com

Harvard University

http://lib.harvard.edu/

Walter Reed Army Hospital Library

http://www.wramc.amedd.army.mil/Professionals/library/

Nashville Public Library

http://www.library.nashville.org/

Phoenix Public Library

http://www.phoenixpubliclibrary.org/


Tools and Techniques

Consistent branding and design

Shared style sheets among applications

Web content management system

Integrate functionality of other components through plug-ins, widgets, Web services

Avoid direct hand-offs

Unified presentation framework

Drupal with plug-ins

Specialized library tools: BiblioCommons, SOPAC, Axiel Arena, Infor Iguana, etc


Library Web Presence

Public Interfaces:

Presentation Layer

SubjectGuides

Integrated Library System

Library Web site

Article, Databases,E-Book collections


Unified Search Model

ILS Data

Search:

Digital Collections

Discovery Index

Search Results

Web site data

ConsolidatedIndexes of Articles

User Contributed Content


New Library Management Model

Unified Presentation Layer

Search:

Self-Check /Automated Return

Library Services Platform

`

Digital Coll

Search Engine

Consolidated index

Discovery Service

ProQuest

API Layer

StockManagement

EBSCO

Enterprise ResourcePlanning

Smart Cad / Payment systems

JSTOR

LearningManagement

AuthenticationService

Other Resources


Resource Discovery Layer Products

Web Manager’s Academy

Marshall Breeding

Director for Innovative Technology and Research

Vanderbilt University Library

Founder and Publisher, Library Technology Guides

http://www.librarytechnology.org/

http://twitter.com/mbreeding

March 20, 2012


Discovery Products

http://www.librarytechnology.org/discovery.pl


Decoupled from ILS


Discovery Interface

ILS Data

Digital Collections

Search:

Local Index

ProQuest

Search Results

EBSCOhost

MetaSearch Engine

MLA Bibliography

ABC-CLIO

Real-time query and responses


Differentiation in Discovery

  • Products increasingly specialized between public and academic libraries

  • Public libraries: emphasis on engagement with physical collection

  • Academic libraries: concern for discovery of heterogeneous material types, especially books + articles + digital objects


Discovery from Local to Web-scale

  • Initial products focused on technology

    • AquaBrowser, Endeca,Primo, Encore,VuFind

    • Mostly locally-installed software

  • Current phase focused on pre-populated indexes that aim to deliver Web-scale discovery

    • Summon (Serials Solutions)

    • WorldCat Local (OCLC)

    • EBSCO Discovery Service (EBSCO)

    • Primo Central

    • Encore with Article Integration


Web-scale Discovery

ILS Data

Digital Collections

Search:

ProQuest

EBSCOhost

Search Results

Consolidated Index

MLA Bibliography

ABC-CLIO

Pre-built harvesting and indexing


State-wide Discovery

ILS Data

Vanderbilt

Digital Collections

Search:

EBSCO

ILS Data: Nashville Public

Search Results

Consolidated Index

ILS Data: UTK

ILS Data: Tinn-Share

Pre-built harvesting and indexing


Encore Synergy

ILS Data

Digital Collections

Search:

Local Index

ProQuest

Local Index Results

EBSCOhost

Remote Search Results

MLA Bibliography

Web Services

Local Index Results

ABC-CLIO


Social Discovery

ILS Data

Search:

Digital Collections

Local Index

Search Results

Web site data

User Contributed Content


Some Examples

VuFind

Villanova University

http://library.villanova.edu/

BiblioCommons

http://epl.bibliocommons.com/

Summon

Dartmouth College Library

http://library.dartmouth.edu/


Making Library Content Discoverable: Search Engine Optimization

Web Manager’s Academy

Marshall Breeding

Director for Innovative Technology and Research

Vanderbilt University Library

Founder and Publisher, Library Technology Guides

http://www.librarytechnology.org/

http://twitter.com/mbreeding

March 20, 2012


Search Engine Optimization

  • Important to ensure that unique content on your site will be findable by through search engines, especially Google

  • General principles:

    • clear and valuable content

    • Optimize for real users

    • Don’t try to game the system

  • Good coding and metadata important


Coding for findability

  • <title> tag: short and unique descriptive title

  • <description> summary of content, peppered with keywords

  • <h1><h2> tags lightly indexed

  • Search engines will attempt to find key content on pages in the absence of meta tags

  • Pages will be punished if meta tags and content are inconsistent


Article posted


HTML Source


Google Webmaster Tools


Google Webmaster Tools


Google Search Results


Google Analytics


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