Is your web presence a Business Whizz? - PowerPoint PPT Presentation

Is your web presence a business whizz
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Is your web presence a Business Whizz? Or is it a lazy brochure? Using the web to create real business success requires more than simply creating a brochure. If you have a web presence that is a part of your business strategy you have to unchain its true potential. 1. A brochure type presence on the web might give visitors lots of content, including text, images, audio, even videos ... 2. ...but it does not provide the tools to actively attract and convert those visitors to loyal customers. 3. The business whizz wants to achieve three key objectives: 4. Traffic, Brand Loyalty and Repeat Business. 5. An online business whizz is going to give you five critical components that work together to give you a return on investment. 6. Sticky Content, Effective Conversations, An Active Community, Irresistible Conversions and Growth. 7. Sticky Content is content worth coming back to on a regular basis. 8. The best sticky content keep visitors stuck on a site for hours, days, months, even decades. 9. The more someone is stuck to your online content the more opportunity you have of creating brand loyalty. 10. Loyal fans of your content become loyal customers. 11. Effective Conversations are those where people talk enthusiastically about your product to their friends, colleagues and followers. 12. This word-of-mouth marketing is more likely to be acted upon because it carries a personal endorsement… 13. … and it has the potential for exponential growth. 14. An Active Community is where people get together to share information, collaborate and partake in activities… 15. …right there in your own backyard. 16. If they are in your backyard you can find out who they are, what they are doing and what their preferences are. 17. Then you can give them what they want, create loyal fans and open the door… 18. … to sell your products and services to them. 19. With a captured audience you have the opportunity to create Irresistible Conversions…. 20. …turning visitors into loyal consumers. 21. An online presence as a business whizz puts all the tools in place to make the transition from Attention.. 22. …to Interest, 23. …to Desire, 24. … and finally to Action as effective and easy as possible. 25. Growth is about customer care and nurturing. 26. Once you’ve converted someone into a customer you need the tools to learn everything there is to know about them: 27. What do they want? 28. What do they need? 29. When are they likely to need it? 30. What do they expect? 31. How do I best fulfil those needs? WAKSTER: Empowering your content for better marketing. Visit us at www.wakster.com

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Is your web presence a Business Whizz?

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Presentation Transcript


Power up a business whizz

Power-up a Business Whizz

Using the web to create

real business success

requires more than

simply creating brochures

This presentation will outline

the basic steps to making

your online presence an

online success story.


If you have a web presence that is a part of your

If you have a web presence that is a part of your business strategy you have to unchain its true potential.


A brochure type presence on the web might give

A brochure type presence on the web might give visitors lots of content, including text, images, audio, even videos ...


But it does not provide the tools to actively

...but it does not provide the tools to actively attract andconvert those visitors to loyal customers.


A brochure approach is based on the old school

A brochure approach is based on the old school adage that says:


If you build it they will come

“if you build it they will come”


You just need to hope enough people stick around

You just need to hope enough people stick around to make a profit.


What does an online business whizz look like

What does an online business whizz look like?


The business whizz wants to achieve three

The business whizz wants to achieve three key objectives:


Traffic

Traffic,


Brand loyalty

Brand Loyalty,


And repeat business

and Repeat Business.


An online business whizz is going to give

An online business whizz is going to give you five critical componentsthat work together to give you a return on investment.


Sticky content

Sticky Content,


Effective conversations

Effective Conversations,


An active community

An Active Community,


Irresistible conversions

Irresistible Conversions,


And growth

and Growth.


Sticky content is content worth coming back

Sticky Content is content worth coming back to

on a regular basis.


The best sticky content keep visitors stuck

The best sticky content keep visitors stuck on a site for hours, days, months, even decades.


The more someone is stuck to your online content

The more someone is stuck to your online content

the more opportunity you have of creating brand loyalty.


Loyal fans of your content become loyal customers

Loyal fans of your content become loyal customers.


Effective conversations are those where people

Effective Conversations are those where people talk enthusiastically about your product to their friends, colleagues and followers.


This word of mouth marketing is more likely

This word-of-mouth marketing is more likely to be acted upon because it carries a personal endorsement…


And it has the potential for exponential growth

… and it has the potential for exponential growth.


An active community is where people get together

An Active Community is where people get together to share information, collaborate and partake in activities…


Right there in your own backyard

…right there in your own backyard.


If they are in your backyard you can find

If they are in your backyard you can find out who they are,

what they are doing and what their preferences are.


Then you can give them what they want create

Then you can give them what they want, create loyal fans and open the door…


To sell your products and services to them

… to sell your products and services to them.


With a captured audience you have the opportunity

With a captured audience you have the opportunity

to create Irresistible Conversions….


Turning visitors into loyal consumers

…turning visitors into loyal consumers.


An online presence as a business whizz puts

An online presence as a business whizz puts all the toolsin place to make the transition from Attention..


To interest

…to Interest,


To desire

…to Desire,


And finally to action as effective and easy

… and finally to Action as effective and easy as possible.


Growth is about customer care and nurturing

Growth is about customer care and nurturing


Once you ve converted someone into a customer

Once you’ve converted someone into a customer you need the tools to learn everything there is to know about them:


What do they want

What do they want?


What do they need

What do they need?


When are they likely to need it

When are they likely to need it?


What do they expect

What do they expect?


How do i best fulfil those needs

How do I best fulfil those needs?


Now let s put all this together

Now let's put all this together:


1 create sticky content that will generate

1. Create sticky content that will generate effective conversations:infographics, presentations, video, branded entertainment, etc.


2 distribute this content across blogs portals

2. Distribute this content across blogs, portals and social media sitesand start the conversations.


3 the conversations attract more visitors to your

3. The conversations attract more visitors to your sticky content.


4 the more engaging someone finds

4. The more engaging someone finds the conversation,

the more likely they are to join your active community.


5 all this activity needs to happen in your

5. All this activity needs to happen in your backyard:LinkedIn Group, Facebook, Twitter, Google+, Pinterest, Website


6 this allows you to put in place the tools

6. This allows you to put in place the tools to continually take community members from attention to action.


7 irresistible conversions then plug straight

7. Irresistible Conversions then plug straight into your revenue model.


Start your online success story today

Start your online success story today.


Brought to you by

Brought to you by

Empowering your content for better marketing

visit us at www.wakster.com

Start your online success story today.


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