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Tom fleming creative consultancy

tom fleming /creative consultancy /

Future City Jobs



Andrew Erskine

Tom fleming creative consultancy

tom fleming /creative consultancy /

We are a high profile creative economy, arts and cultural planning consultancybased in London, and we offer policy and industry leadershipacross the creative, cultural and knowledge economy. Through research, strategy and partnership, we position creativity as a key tool for economic and social development.

about us

Tom fleming creative consultancy1

tom fleming /creative consultancy /

our portfolio


Creative Mapping & Strategy in Estonia, Latvia, Lithuania


Creative Industries Green Paper for the Nordic countries


Creative Cluster Development and Strategy, Tolgliatti, Perm, Novosibirsk, Altai, Tula & Moscow


A Leading Creative Economy Consultancy and Research Company driving policy at a high level


Creative Economy Mapping Support


Creative Investment & cluster consultancy


Warsaw ECOC

Quest: Design in Manufacturing Strategy


Creative Economy Strategy Support


Creative Economy Strategy support in Guangzhou and Shenzhen


Creative Economy Strategic Planning for Boise, Idaho; & Intercultural City consultancy, Chicago


Creative Economy Strategic for Northern Portugal


Cultural Planning &Creative Industries Mapping and Strategy Development


Creative Cluster development


Creativity and Innovation Strategy in Sergipe & Creative Industries Investment consultancy, Sao Paulo

Tom fleming creative consultancy

Desenvolvimento de um ‘cluster’ Das Industrias Creativas Na Regiao Norte

tom fleming /creative consultancy /

tom fleming / creative consultancy /

Four themes for today

Four themes for today

  • Context and Background

  • Skills, jobs and the creative economy

  • Types of intervention

  • Guiding principles

Tom fleming creative consultancy

tom fleming /creative consultancy /

tom fleming / creative consultancy /

Tom fleming creative consultancy






tom fleming /creative consultancy /

tom fleming / creative consultancy /

Tom fleming creative consultancy

Youth Unemployment: Average 20%

Tom fleming creative consultancy

“Britain's future will be built not on credit default swaps but on creative industries”

tom fleming /creative consultancy /

Tom fleming creative consultancy

  • “Our sons and daughters will not hew, forge, mine, plough or weld. They will serve, design, advise, create, compose, analyse, judge and write. Their skills will be applied to all industries and services, not just the high-tech. Agriculture, the oldest industry of all, is becoming increasingly dependent on bioscience, information technology and branding”.

  • Charles Leadbeater “Britain’s creativity challenge”

Daniel Pink:‘A Whole New Mind’

Moving into a conceptual age

Moving into a Conceptual Age?


(Affluence, technology, Globalisation)

Conceptual Age

(Creators and Empathizers)

Information Age (Knowledge Workers)

Industrial Age

(Factory Workers)

Daniel H. Pink “A Whole New Mind”

Agricultural Age (Farmers)

18th Century

19th Century

20th Century

21st Century

2 skills and jobs in the creative industries

2. Skills and Jobs in the Creative Industries

tom fleming /creative consultancy /

Five things we know about the creative industries

Five things we know about the Creative Industries

1. Lots and lots of small businesses – only a few will ever grow

2. Nature of work is changing – New business models, merging of sectors

3. Increasingly freelance – teams coming together for projects

4. Increasingly global – At an earlier stage, changing markets and competition

5 Connected to aspirational and hungry consumers - apps, co-curation, co-creation, co-consumption etc

Equipped to succeed

Equipped to Succeed?

Markets and supply chains

Business planning and development

Intellectual property rights

Accessing finance

Where to grow and succeed

Peer-to peer knowledge

Fahima, Founder of Virus Communications and CEO of Virtual Consulting

The inside out support model apologies to maslow

The Inside Out Support Model(apologies to Maslow)

Self Actualisation





Confidence, membership, access to markets/supply chains


Networks, contacts, peer-to-peer learning


Technology/Communications, legal/financial knowledge, business planning


Workspace, heating, sustenance, travel

Five further things we know about jobs in the creative industry

Five further things we know about jobs in the Creative Industry

  • Creative industries are place based – Clustering, local supply chains, routes to market still matter

  • Growth is not linear – therefore job creation is spasmodic and hard to predict

  • Some sectors provide the majority of growth and jobs – in UK digital and new media

  • Connection between creative industries and mainstream still underexplored

  • Creative industries is a branch of the knowledge economy

Tom fleming creative consultancy

3. Types of Intervention

tom fleming /creative consultancy /

Four main rationales for intervention

Four main rationales for intervention

  • Formal education – connecting to industry, building progression routes, skills to succeed

  • Informal education – work-related learning, secondary school level, Arts-led

  • Overcoming barriers – diversity, regeneration, educational attainment, background

  • Growth driven –job creation, tackling unemployment

Tom fleming creative consultancy


Tom fleming creative consultancy


Tom fleming creative consultancy

Support and mentoring for start-ups

Tom fleming creative consultancy

Support and mentoring for start-ups

Tom fleming creative consultancy

Workshops in soft and hard skills

Tom fleming creative consultancy

4. Guiding Principles

1 local context is vital

1. Local context is vital

e.g. Place, local creative economy, mainstream economy, cultural infrastructure

2 must connect progression routes

2. Must connect - progression routes

To wider infrastructure, institutions, society, private sector

3 clear aims and objectives

3. Clear aims and objectives

What success equals, job creation, social motives, short/medium/long

4 flexibility

4. Flexibility

Adapt to change, different individuals, no one size fits all

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