Values in the Czech media. Olga Angelovska Michaela Smidova Centre for social and economic strategies, Faculty of social sciences, Charles University in Prague. Goals of presentation.
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Values in the Czech media
Centre for social and economic strategies, Faculty of social sciences, Charles University in Prague
(women are reflected in more positive way × stereotypical picture of women: predominantly with traditional roles – family, children, house care, etc.)
(low qualified „gastarbeiters“; and illegal employment; very often with negative undermeaning; headline xenophoby; foreigners × asylum seekers)
(simplified,unbalanced view of TV and newspapers; stereotype: „old people as unsatisfied with advantages of social state“ or „vulnerable and affable grandmums and grandfathers“
(Dependence between TV watching time and aggressiveness of children)
Results: change in genre, distinctive decrease of poetry, slight decrease of prose, big increase of advertisement number and advertisement became part of tasks, narration and comics (!),
type ofprevailing values – tolerance and considerateness
Basic unit = a violence scene (max. 5 seconds)
Analyzed high-risk factors :
Risky violence scene (1 or more high-risk factor) or neutral violence scene (no high-risk factor)
VS= violence scene