2.05. Collect secondary marketing data to ensure accuracy and adequacy of information for decision-making. Search the Internet for sport/event marketing information . INTERNET: IMPORTANT SOURCE of S econdary Marketing Information.
Collect secondary marketing data to ensure accuracy and adequacy of information for decision-making
Main way that SEM organizations obtain useful marketing information (MI)
Vast amount of information available online relating to SEM.
Online Trade Magazines
Licensors and Licensees
1. WHAT are we looking for
2. WHEREcan the information be found
3. HOWto extract the information
4. HOW WELL: search process accuracy
In your group you will do the following:
Keep ACCURATE records
Identify what records to monitor
Assign WHO will monitor
Decide HOW OFTEN to monitor
= BE COMPETITIVE