2.05. Collect secondary marketing data to ensure accuracy and adequacy of information for decision-making. Search the Internet for sport/event marketing information . INTERNET: IMPORTANT SOURCE of S econdary Marketing Information.
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Collect secondary marketing data to ensure accuracy and adequacy of information for decision-making
Main way that SEM organizations obtain useful marketing information (MI)
Vast amount of information available online relating to SEM.
Online Trade Magazines
Licensors and Licensees
1. WHAT are we looking for
2. WHEREcan the information be found
3. HOWto extract the information
4. HOW WELL: search process accuracy
In your group you will do the following:
Locate the U.S. Census Bureau’s Web site. Find the following information about Mecklenburg County:
Using YellowBook.com, find the following information about Mecklenburg County:
Keep ACCURATE records
Identify what records to monitor
Assign WHO will monitor
Decide HOW OFTEN to monitor
= BE COMPETITIVE
You are in the second year of a new football franchise. You must make the following decisions for your team with the information given: OBJECTIVE is to be COMPETITIVE with your competitor and also CREATE BRAND EQUITY through CUSTOMER SATISFACTION.