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Meeting with a marketing manager

Meeting with a marketing manager. Marketing and communication. „Gruppe Drei“. Our marketing manager was from „Gruppe Drei – agency for strategic communications “ Thank You ☻ !. Product marketing First step. To market the product , the following should first be worked out:

abigail-moore
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Meeting with a marketing manager

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  1. Meeting with a marketing manager Marketing and communication

  2. „Gruppe Drei“ Ourmarketingmanager was from „Gruppe Drei – agencyforstrategiccommunications“ ThankYou ☻ !

  3. ProductmarketingFirst step • Tomarkettheproduct, thefollowingshouldfirstbeworked out: • USP: Unique sellingproposition • Aim: product must fit thetargetgroup

  4. Second step

  5. Third step • Twomainareas • Below theline (BTL) • Describes non-classicaladvertisingandcommunicationactivities • E.g.: sponsorship, ambientmarketing, event, etc. • Abovetheline (ATL) • Describes traditional advertisingandcommunicationactivities • E.g.: print, radio, etc.

  6. Fourthstep • Forcostcalculationitisimportantthattheturnoveristrackedwiththeproduct • Needs extensive analysis, riskassessmentandplanning

  7. Example Product before phases of 2nd step Product after phases of 2nd step and „perfection“ 

  8. Thanksforyourattention! 

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