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Operational Plan

Operational Plan. Team: Carlos Galaviz Danny Pacheco Richard Wang Francis Cruz Amy Nguyen. Market Analysis. Based on the numbers given to us by Marketing of 1115 books per quarter we are scaling down our level of operations.

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Operational Plan

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  1. Operational Plan Team: Carlos Galaviz Danny Pacheco Richard Wang Francis Cruz Amy Nguyen

  2. Market Analysis • Based on the numbers given to us by Marketing of 1115 books per quarter we are scaling down our level of operations. • While still servicing the 6 campuses of Cal Poly, UCR, UCLA, USC, Cal State Fullerton and Cal State L.A.

  3. E-Commerce • Customer Experience • Site Design • Attracting Customers • Repeat Customers

  4. Distribution and Logistics • Kind of capacity for sales support • Delivery method of textbooks • Sales process • Trailer • Location of trailer

  5. Resource Requirements • Administrative Resources • Resources needed to support operations • Cost to secure resources

  6. Costs • Salaries: Full-time $150,000 • Wages: On-Call / Part-Time $15,360 • Computers and computer peripherals $3,000 • Marketing materials (including advertisements and customization of trailer, uniforms, promotional items) $6,000 • POS Systems. (Includes computer, printer, barcode scanner, inventory management software, credit card terminal) $4,500 • Display Materials / Racks $1,000 • Physical site design $1,000 • Office furniture and supplies $6,000 • [1] Salaries based on % of industry avg. of $40,000. • [2] 5 part-time workers working 32 hours a week 12 weeks out of the year @ $8/hr

  7. Zero-Inventory Theory • Feasible? • Logical operation requirement • Interpretation

  8. Publisher Student Sell used book Books BookTruck WebSite Student Campus Student Home Student Order

  9. Scalability • Our operational plan is small, flexible, mobile and fortunately scalable. • We can increase our operations by acquiring more, and bigger trailers and actual tractors.

  10. Future Acquisitions

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