Packaged Drinking Water Business

1. Packaged Drinking Water Business www.aatmnirbharsena.org

2. Introduction • Raging air, land, and water pollution has taken its adversarial toll on our mother earth. • Discharging untreated waste immediately into the waterways has diminished the water quality. • Consuming water from lakes and ponds is not safe. • Untreated water is also unsafe for consumption by human beings. It will include dust, germs, and pollutants, which will directly attack on health. • Therefore, it is essential to drink treated as well as filtered water collected from a clean origin. • It is this realization that has boosted the demand for packaged drinking water in India and other countries as well. www.aatmnirbharsena.org

3. All the living beings battling to survive against all the odds on this planet must look for their rights to get access to drinking potable water. • Despite being the greatest healing component on this mother earth, water must be fresh and fit for drinking. • The pureness associated with the water is a big question mark because of the troubles in environmental factors. • However, the growth of the packaged water drinking business has furnished loads of hope to people that they will be receiving filtered & mineral mix water to drink before the final packaging takes place. • The human body requires 4-7 liters of water regularly to get relieved of dehydration and for the more vigorous functioning of the entire body system. www.aatmnirbharsena.org

4. The extension of the packaged drinking water business is due to the rising health problems in modern times and the inadequacy of clean drinking water as well. • Now, most people are driving towards the use of packaged drinking mineral water, and hence, the packaged drinking water form of business has got the wings to soar high. • The bottled water business covers filtering the water, bottling them for the purpose of consumption, and eventually selling them. Packaged bottled water is greatly handy to carry, especially for travelers, students, and employees. • It keeps them hydrated from time to time, irrespective of their nearness to the water supply. • Packaged drinking water can be composed of mountain water, spring water, or normal water. • Mountain and Spring water are referred to as mineral water. In the bottled water industry, flavored drinking water is a brand-new trend. www.aatmnirbharsena.org

5. Steps Involved in the Production of Packaged Drinking Water • The steps engrossed in the production of packaged drinking water depend on the condition of the source water. • The condition of source water defines the treatment needed. • Treated water must be bottled in purified bottles with a label carrying the details of expiry, composition, price, quantity, etc. • A semi-automatic plant or a fully-automatic plant can be established depending on the capacity of production. www.aatmnirbharsena.org

6. Furnished below are the steps to follow for commencing a packaged drinking water business- • Initiate with Conducting a Feasibility Study- An out-and-out market analysis can give relevant acumens to untapped market areas and opportunities or even enrichment to packaged bottled water. A feasibility study is needed for an entrepreneur to know the demands, manage the pricing strategy, and outline a marketing tact that can make the product sustain the market. • Registering a Business- Registering a business name is crucial. It assists in identifying the market, winning trust from customers, and skirting competitors from misusing your value in the market. www.aatmnirbharsena.org

7. Pen down a Business Plan- A business plan for packaged drinking water should have sections like vision, missions, promotion, and marketing, return estimations, potential market, executive summary, staffing, capital, and market analysis. A business plan for packaged drinking water business simplify the execution process and also bring funds on the table. • Obtain Required Licenses and Permits- After getting the business registered, licenses, and permits on fixing a water plant, procurement of water, selling them, as well as certifying water safety is needed. The inadequacy of any licenses or permits might request severe actions from the government end and may even lead to the company's shutdown. www.aatmnirbharsena.org

8. Go with a Perfect Location- Pick a location strategically by examining various factors such as a water source, availability of the space, transportation distance to the market, along with the affordability factor associated with a space large enough to place up large water tanks and, most importantly, an endless supply of power. You must ensure that the location decided has sufficient space for transporting water tankers. • Discover an appropriate Water Source- An uncontaminated water source is crucial for the success of the business of this form. The source of water could be seawater, municipal supply, surface water, boring well water, or different sources in which treatment is achievable. www.aatmnirbharsena.org

9. Identification of Bottle Suppliers- The value of bottles bought for filling water is one of the significant costs incurred in the business of bottled water. Therefore, to obtain great profit margins, concentrate on lessening the expenditure on bottles. Get a supplier who renders bottles for an agreeable price with good quality. • Machinery Procurement- The machinery for packaged water drinking business depends entirely on the scale on which you will be proceeding ahead for the production. The general machinery needed is a generator, bottle filling, labeling, tanks, and sealing machines, treatment machines, testing tools, filters, and water filtering chemicals. To ensure hygiene as well as safety, the bottles should be washed and purified. It can be performed manually with the help of warm water for small scale water plant units but needs to get automated for medium and large-scale units. www.aatmnirbharsena.org

10. Staff Hiring- Packaged drinking water business entails several activities and might have complicated processes depending on the technique used for water purification. Minimum staffing for packaged drinking water business incorporates a trained and well-equipped professional for water testing, sales manager, production helpers, machine operators, drivers, supervisors, and cleaners. Hiring experienced water testing individuals, salespeople, and machine operators are key to run the business venture. www.aatmnirbharsena.org

11. Packaged Drinking Water Business- Challenges The probable challenges in commencing a packaged drinking water business are- • The packaged drinking water business needs significant capital to fix up a plant, hire a job location, transport water, acquire large machinery, and operate maintenance repairs.  • The packaged drinking water business is massively reliant on continuous power. Hence, orders for generator sets must be done to ensure operations throughout power outages.  • Technical awareness of machine handling, water testing is compulsory for the staff. Hiring them costly, and so is training them.  • Varying weather conditions affect the availability of water and its quality so take additional care during summers and monsoons. • The packaged drinking water business is susceptive to periodic inspections to monitor water quality and hygiene conditions.  www.aatmnirbharsena.org

12. FSSAI License for Packaged Drinking Water Business • Basic License- If your yearly turnover is not crossing Rs 12 lakh per year • State License- If your annual turnover is beyond Rs 12 lakh but not exceeding more than Rs 20 crore • Central License- If your yearly turnover is jumping the figure of the Rs 20 crore figure • Applicability of the FSSAI license is for different forms of packaged drinking water. Lately, the apex regulatory body, FSSAI, has commenced working actively to ensure that all FBOs selling packaged drinking water needs to comply with FSSAI guidelines and must have a license for smoothly running the packaged drinking water business anywhere in India.  www.aatmnirbharsena.org

13. Water Source for Packaged Drinking Water As per the FSSAI guidelines, water should get procured from the sources stated below-  • Underground Water • Sea Water • Surface Water • Civic Water Supply • Various other Water Sources www.aatmnirbharsena.org

14. FSSAI Standards Concerning Packaged Drinking Water Business • It is the manufacturers' responsibility to get familiar with the FSSAI license and standards to make everything clear that water is potable for immediate human consumption and won't be causing any health complexities.  • Food business operators or business owners who are occupied in the packaged drinking water business in India need to grip the following FSSAI standards-  • The packagers must ensure that with the aid of chemical agents or some physical arrangements, the packaged water gets wholly purified and disinfected, holding in mind that microorganism’s level must be beneath the food safety level acceptable by scientists. www.aatmnirbharsena.org

15. It's vital to increase the usage of sealed containers with numerous compositions, forms, and measures that must be relevant in all the ways for direct consumption. • The packaged water should pass through special treatment like aerations, decantation, remineralization, filtration using membrane filter, demineralization, filtration, cartridge filter, reverse osmosis, depth filter, a combination of filtration, etc. • It must get desalinized in the case of seawater prior to getting the treatments, as mentioned above. • When the water mingles with the remineralization process, the ingredients utilized in the water should be in accordance with pharma-grade and food-grade quality. www.aatmnirbharsena.org

16. Packaging Requirements Packaged drinking water should conform to the ISI standards given below- www.aatmnirbharsena.org

17. Packaged Drinking Water- Free from Microorganisms The packaged drinking water should be free from microorganisms mentioned below- • Yeast and Mold • Salmonella and Shigella • Coliform Bacteria • Escherichia Coli • Salmonella Typhi • Fecal Streptococci • Pseudomonas Aeruginosin • Sulfate Reducing Anaerobes • Staphylococcus Aureus • V. Para Hemolytic Us • Vibrio Cholera www.aatmnirbharsena.org

18. Requisites Related to Labelling on the Packages Drinking water packages should have the following labelling engraved on them- • "CRUSH THE BOTTLE AFTER USE" • "NATURAL MINERAL WATER" • "BEST BEFORE THE MANUFACTURING DATE" • "PACKAGED DRINKING WATER" The bottle/container must reveal the following points- • M.R.P • Manufacturing Date • Date of Expiry • FSSAI License no. of both Marketing Agency along with Manufacturer www.aatmnirbharsena.org

19. Labelling Provisions • The locality name, name of the hamlet, or name of a particular place may not be a part of a trading name till the moment, it refers to packaged water for drinking received at a site designated by the trade name. • No claims concerning precautionary, therapeutic as well as alleviative healing effects should be made in connection to the product characteristics incorporated by the legal claims associated with the consumer's well-being must not be made. • Using any image or any state may fill the brains of the public with bundles of confusion or can also mislead the public about the composition, quality, attributes as well as the source of such waters. www.aatmnirbharsena.org

20. Follow the FSSAI Parameters As FSSAI has labeled precise parameters, all the manufacturers in this packaged drinking water business in India need to obey the parameters asserted below-  • Parameters in connection with radioactive residues • General parameters concerning undesirable elements in unnecessarymassive amounts • Organoleptic along with physical parameters • Parameters with respect to the toxic substance • Parameters for pesticide residues  www.aatmnirbharsena.org

21. Packaged Drinking Water Business- Latest Updates • Through an advisory circulated in the previous year, FSSAI has clarified in the advisory that BIS Mark & FSSAI License both are compulsory for manufacturing along with the selling of packaged drinking water as well as natural mineral water. • In the advisory, FSSAI has provided clarification that most of the natural or packaged drinking water manufacturers are running their business either without FSSAI License or without a BIS certification mark or License. • In order to sell, manufacture, or exhibit for sale mineral water and packaged drinking water, BIS certification needs to get accomplished by the manufacturers or packagers. • As furnished in the FSS Packaging and Labelling Regulations, 2011, the terminology of the product should be packaged drinking water or natural mineral water. www.aatmnirbharsena.org

22. As specified in the FSS Advertising and Claims Regulations 2018, Use of decorated names and even abbreviation of such commodities won’t be acceptable at all. • FSSAI has given the directions to Food Safety Commissioners of States to uncover paths to DOs/FSOs to conduct surveillance activities in their separate jurisdiction areas to keep a routine check on compliances by those manufacturers that are involved in manufacturing packaged drinking water and take necessary actions at edges with the defaulters as per the provisions of FSS Act, 2006. • In present times, FSSAI has affirmed that importers having an FSSAI license shall import packaged drinking water from those foreign manufacturers who have gained BIS certification. • In regulations, it is stated that packaged drinking water along with mineral water must have both FSSAI License and BIS Certification badge on the labels. www.aatmnirbharsena.org

23. Benefits Associated with Packaged Drinking Water Business • Free from infection due to pesticides, noxious minerals, and microorganisms • Easy to carry • Free from abhorrent taste and odor www.aatmnirbharsena.org

24. Take Away If you are interested in commencing a packaged drinking water business in India, you should obtain BIS Certification as well as FSSAI License along with other above-mentioned points such as market analysis, business registration, business plan, etc. All the documents are essential for the smooth streaming of the packaged drinking water business. Those food businesses that are occupied in the import of packaged drinking water &mineral water should be in accordance with BIS certification and FSS Regulations, 2011. www.aatmnirbharsena.org

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