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Mr.bader seafood

Mr.bader seafood. Table OF Content. Abstract.

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Mr.bader seafood

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  1. Mr.bader seafood www.aoua.com - Alb Elhob

  2. Table OF Content www.aoua.com - Alb Elhob

  3. Abstract In this Presentation I have Presents the mission statement of Mr.Bader Seafood Case I’ve also presented a Marketing Mix , and analyzed the SWOT analysis and Finally I’ve showed how the Product / Market Grid will guide Mr.Khaled in putting new Grow Strategies www.aoua.com - Alb Elhob

  4. Mission statement: • That our products are in the highest levels of quality and value. • Be healthy and nutritious. • Provide excellent personal service the lowest possible prices consistent with a fair return on investment for shareholders. • Enhance employment opportunities. • the establishment of beneficial business relationships with suppliers who share. • Our commitment to quality customer service and competitive price. • The establishment of factories for processing and packaging fish for processing and marketing of fishery products a valuable region and abroad. • Work together with government to develop effective programs to improve the standards of environment, fisheries. www.aoua.com - Alb Elhob

  5. Marketing Mix www.aoua.com - Alb Elhob The marketing mix principles are used by business as tools to assist them in pursuing their objectives. The marketing mix principles are controllable variables, which have to be carefully managed and must meet the needs of the defined target group. The marketing mix is apart of the organizations planning process

  6. Product: Tangible : all kinds of Fresh & Frozen Seafood Intangible : The high quality for food and good services • Price:Economy pricing since the price is reasonable, and value pricing since the price is put with the high quality. • Place: Direct since he directly sale for customer besides the delivering • Promotion: Local newspaper, Paints , Promotion on the street side. www.aoua.com - Alb Elhob

  7. www.aoua.com - Alb Elhob The SWOT analyzes the strengths, weaknesses, opportunities and threats any business faces. It can help you to build your business plan or help you to make marketing decisions. The SWOT analysis also allows the business, management and employees to make changes to keep the business moving profitably towards industry changes.

  8. Internal External www.aoua.com - Alb Elhob

  9. Product\market expansion grid www.aoua.com - Alb Elhob Ian Ansoff has proposed a useful framework called the product/market expansion grid for detecting new intensive growth opportunities. So here Mr.Bader can know exactly which growth strategy to use since by this way he detects the weakness .

  10. Market DevelopmentHere, you’re targeting new markets, or new areas of the market. You’re trying to sell more of the same things to different people. Here you might:Target different geographical markets at home or abroadUse different sales channels, such as online or direct sales if you are currently selling through the trade.Target different groups of people, perhaps different age groups, genders or demographic profiles from your normal customers. DiversificationThis strategy is risky: There’s often little scope for using existing expertise or achieving economies of scale, because you are trying to sell completely different products or services to different customersIts main advantage is that, should one business suffer from adverse circumstances, the other is unlikely to be affected. www.aoua.com - Alb Elhob

  11. Market PenetrationWith this approach, you’re trying to sell more of the same things to the same people. Here you might:Advertise, to encourage more people within your existing market to choose your product, or to use more of itIntroduce a loyalty schemeLaunch price or other special offer promotionsIncrease your sales force activities, orBuy a competitor company (particularly in mature markets)Product DevelopmentHere, you’re selling more things to the same people. Here you might:Extend your product by producing different variants, or packaging existing products it in new waysDevelop related products or services www.aoua.com - Alb Elhob

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