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Zyme Solution CDM at Microsoft System

The Channel Data Management movement at Microsoft began with the realization that there was room for improvement regarding channel data. The progress Of CDM includes:<br><br>1.Build the Zyme platform to scale across Microsoft entire family of physical products being shipped through the various channels.<br><br>2.Updated the data collection template from partners to reflect the current business needs and supportive of the future paths to market.<br><br>To get more knowledge about CDM system visit here: http://www.zyme.com/channel-data-management

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Zyme Solution CDM at Microsoft System

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  1. What we do…

  2. 38568

  3.  Raised in the foothills of the White Mountains in Western Maine  B.S. University of New Hampshire, Whittemore School of Business  Retired World Cup Snowboarder: Discipline Snowboard Cross (SBX)  Ranked 29th Globally for Discipline: 2011, 2012 XGames, World Cup, Hole Shot, Jeep King of the Mountain Tour Competitor  Non Profit  Co-Founder & Current Director of Stevens Pass Freeride Team – aimed at providing young talent competition level training at a subsidized rate Board member of Big City Mountaineers (www.bigcitymountaineers.org) – targets at-risk youth and brings them into the wilderness for one week programs with mentors  Avid mountaineer & back-country snowboarder  Current endorsements – Ride Snowboards, Lululemon Athletica  Proud father of a newborn baby boy! (8/3/15)  

  4. Business Opportunities • Surface was the first family of products that required Microsoft to think differently about the various channels and the internal systems required to support • Various teams that hadn’t previously worked together, had to suddenly coexist • Microsoft launched a timeperishable product with highCOGS and a strong need for accurate, timely and complete channel visibility

  5. Many Different Paths to Market • Direct – Retail, Commercial, Volume Licensing, OEM • Indirect - Managed, Unmanaged, Retail OEM A Large Ecosystem of Partners • Over 2,200 Direct & Indirect Partners (Not including volume licensing • Thousands of Unmanaged Partners Data Feeds at Scale • Over 12,000 Data Feeds / Month Complex Infrastructure • Over 60 Partner System Tools • Decentralized BI Tools (Per Organization) • Operational & Financial Tools required updating

  6. Market Segments Customer Segmentation Partner Segmentation Campaign Management Alliance Scorecards Product Activation Telemetry Revenue Recognition Financial Planning Regulatory Compliance Channel Audit Risk Rating & Identification • • • • • • • • • • • Marketing Information Financial & Compliance Sales Supply Chain Management Information Inventory Reconciliation Demand Forecasting Inventory Level Tracking Stock-out Avoidance Sell-in / Sell-through Analysis POS Returns & Optimization Logistics and Inventory Optimization Warranty & Return Management • • • • • • • • Deal Registration Channel Sales Performance Mgt. Special Pricing Ship & Debit Reconciliation Sales Commissioning End Customer Visibility • • • • • • Incentives & Loyalty Incentives Administration Sales Credit Assignment Channel Incentive Visibility • • •

  7. Accurate, complete, and timely channel data can provide visibility into various channels unlocking actionable, data based business decisions & insight

  8. We had to think holistically about how data was collected, enriched and sent through to Microsoft, what the requirements were for the stakeholders that needed it, how would they get it, and how we made it available to them Existing Financial System of Record • Data pulls from operational storage system and atomizes across the company Operational Data Storage • Built to receive all types of channel data – not just financial • Net new data system

  9. E: framart@Microsoft.com

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