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Best ways to overcome SEO challenges of Ecommerce Websites

Biggest challenge faced by eCommerce websites is better Search Engine Result Page Position. This can be achieved by fixing some common SEO issues plaguing. For more details, visit at: http://whtl.co.in/best-ways-to-overcome-seo-challenges-of-ecommerce-websites.html

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Best ways to overcome SEO challenges of Ecommerce Websites

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  1. Best ways to overcome SEO challenges of e-Commerce Websites

  2. The ecommerce industry is expanding with every passing day and along with it the importance of ecommerce SEO has increased. The requirements of SEO for the ecommerce industry are somewhat different than traditional websites. 

  3. let’s take a look at some of the common SEO problems faced by the ecommerce industry and how to overcome them.

  4. Presence of duplicate content • Many ecommerce websites get penalized due to the presence of duplicate content.  • Various products offered in an online shopping portal are divided into multiple categories and sub-categories which eventually give rise to multiple URLs. Cont..

  5. Presence of duplicate content • Best to avoid indexing pages associated with tags, categories and sub-categories by using the Robots Exclusion Protocol.  • The canonical tag can also be used for excluding pages associated with comments, reviews and shopping carts from being indexed.

  6. Bad structure of URLs • The default URL associated with every product page developed and uploaded is often ugly and unreadable. • They are not keyword-friendly, which leads to poor SEO. • Avoid underscores or spaces in your URL and replace them with dashes. • Finally, keep the URLs short so that the users instantly understand what the page is all about.

  7. Improper image ALT tag information • Since search engines cannot analyze images, it is necessary that appropriate descriptive information is associated with every image which should be included in image ALT tags.  • Hence it is necessary to include only the right kind of keyword phrases and descriptive information

  8. Duplication of URLs due to multiple versions of same product • Different variations of the same product are available in a website which gives rise to multiple pages.  • Each of these variations will be seen as duplicate content by search engines.  Cont..

  9. Duplication of URLs due to multiple versions of same product • To avoid such issues, it is best to create a single page for such a product and offer customers with the option to choose from multiple colors and sizes. 

  10. Un-optimized product pages resulting in loss of conversions • Most users tend to make use of broad keywords while carrying out online research for determining the best products that they are looking for. • This means that SEO specialists need to direct the traffic to the product listing pages instead of the individual product pages.  •  It is necessary to present quality content to the users along with efficient keyword targeting and product reviews.

  11. Are you still struggling with the SEO of your E-commerce website? We can help you fix it to get the rankings of your products & categories in Google and other search engines. Contact Us WWW.WHTL.CO.IN USA: (929) 800-4550 India: +91 080 - 41645181

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