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SEO & Link Building for 2010

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Seo link building for 2010 l.jpg

Presented by Arnie Kuenn

arniek@verticalmeasures.com

http://twitter.com/arniek

SEO & Link Building for 2010


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A Few Quick Questions(Know your audience)

  • How many of you do NOT consider SEO or link building one of your primary functions?

  • How many of you think link building sucks?

  • How many of you are hoping to learn some easy, fast, inexpensive ways to get trusted links?


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My Background(Know your presenter)

  • Have been an Internet Marketer for about 12 years

  • Formed Vertical Measures about 4 years ago

  • Primarily an SEO link building company however everything is geared around Internet marketing

  • We have 70+ clients

  • About 25% of our business is outsourcing from SEO & Web Development Agencies


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SEO is Critical

  • When someone types a keyword into the search box, there are only two possible outcomes:

    • They will find you.

    • They will find your competitor.


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Search Marketing Reality

  • Organic search traffic can be so valuable, it can sustain an entire business.

  • Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.


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What Happened in 2009?

  • Search Engines got even better at eliminating spam techniques.

  • They update the algorithms almost every week.

    Google: Made 160 changes in Q1 of 2009

  • Quality backlinks became much more important this year, weak backlinks became almost worthless

  • Social Media “signals” are now a real factor for 2010


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Why Invest In Higher Rankings?

  • 60% of listings in the #1 position will get a click!

  • Natural search results receive many more clicks than paid search

  • Natural search converts 30% better than paid search

  • Clicks are Free!!!


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How Does it Work?

What to Expect in 2010:

  • Create Engaging, Unique Content

  • Optimization Each Page You Want To Rank

  • Get Trusted Inbound Links

Bot or Spider


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#1 Create Good Content

  • Build pages around your keywords

  • Add real value to the web visitor

    • Unique

    • Informative

    • Entertaining

  • Who do you link to?

    • Good neighbors

    • It’s your reputation


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#2 Proper On-Page Optimization(in order of importance for 2010)

  • Links - internal & external

  • Freshness of content & keyword usage

  • Title tag

  • Image Alt text

  • H1 tag

  • Description meta tag

  • URL structure


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Anatomy of a Page

#3 Title tag

#1 Link from Home page

#5 H1 tag

#6 bold

#4 Alt text

#2 Content


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What NOT to do

  • Try to fool the search engines

  • Keyword stuffing

  • More links than text

  • Any content that is not of value to your visitor


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Search Engine Results Page (SERP)

Indented Listing

Local Listing


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#3 Biggest Factor is Inbound Links

  • The best links:

    • From trusted sites

    • Have proper anchor text

    • Have varied anchor text

    • Are from many different domains

  • We are not too worried about:

    • Reciprocal

    • PageRank


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What are Bad Links?

  • Link farms

  • Links pages

  • Multiple links to same site on same page

  • Non-relevant or spammy footer links

  • From same pages that have PPC – porn, pills and casinos

  • Side bar links do not carry much weight


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How Do You Get Links?

  • Internal links (from content)

  • Friends & family

  • Associations

  • Social Profiles

  • Clients & Suppliers

  • Directories (but not thousands of free ones)

  • Articles (focus on good article placement)

  • Blogs (guest posts or your own blog)

  • Send emails to webmasters asking for a link

  • Social Media (whole other session)


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Remember - It Starts With Good Content!

  • Good for Social Media?

    • Is it “Link Worthy”?

    • Can you promote it?

  • Some ideas:

    • Lists

    • Videos

    • Case Studies

    • Comparisons

    • Satire & Parody

    • Interviews

    • Polls & Surveys

    • Contests (detailed example, next)

    • Promote it using social media!!!


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Example: Contests & Promotions

  • What makes a good contest?

    • A great offer or prize, valuable to the people you want to attract

      • Why should they put in the effort to have a chance to win?

      • Can you obtain sponsors to help you out?

    • Proper time frame, enough time to enter but not so long they lose interest

      • 3 days may be too short and in 30 days they may forget about you

    • Create a buzz, who will help you promote it and how?

      • Your panel of judges, press releases, LinkedIn, Twitter, Facebook, etc. Offer prizes to those who help you promote it.


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Small Companies Can Run Contests!

  • Bridal Contest

  • Answer 3 questions:

    • Your engagement story

    • Your wedding day theme plan

    • What is special about your wedding that you shall win this free sponsorship?

  • Facebook Ad

  • Increased followers on Twitter through regular tweets


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Big Companies Too!

  • Major hotel chain has us working 6 different promotions

    • Attend a Motor Sports event, get a discount

    • Visit Disney, get a discount

    • Attend LPGA event, get a discount

    • Go to a Little League Baseball game, get a discount

    • Multi-night stay, get Double Rewards

    • Multi-night stay, get $50 Gift Card


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Even Link Building Companies!

  • Vertical Measures’ contest

  • Boost Your Juice

    • $5,000 Grand Prize and $1,000 for 2nd Place

    • Submit video or essay

    • 2 week duration

    • Recruited a panel of judges (who help promote it)

    • Offered “socialize prizes” (Rebecca Lieb)


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Our Contest Results

  • Over 700 references on Google for “boost your juice” AND “vertical measures”

  • Own all 10 results on the 1st page of Google for “boost your juice” (branding)

  • Over 1200 visitors to just the contest page

  • Contest page became a PR3 in 30 days

  • Links from more than 50 different sites

  • Dozens of new leads for link building services


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Your Clients & Suppliers(the twist here is how you approach them)

  • Ask your clients & suppliers for links!

    • Offer company shirts, gift cards, discounts, etc. or even a good old fashion reciprocal link

    • Send letters → via the US mail!!

    • Include an offer or request in your invoices

    • Use the phone! Set aside some time for a telemarketing campaign

    • Also: your local & national associations

      • Become a sponsor or make a donation, just make an offer


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Why a Corporate Blog?

  • The original social media

  • 24% of our page views come from our blog posts (~2,000 per month)

  • We make 2 new posts per week

  • Gives us a vehicle to post new link worthy content

  • Keeps the search engines coming back


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SEO Video Tutorials

  • If you would like free access to several very good SEO Video Tutorials, email Patty Adams at pattya@verticalmeasures.com or hand her your business card, just write SEO Video Tutorials on the back.


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Questions?


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Thank You!

Our Contact Info:

http://twitter.com/VerticalMeasure

http://www.linkedin.com/companies/vertical-measures

www.facebook.com/verticalmeasures

www.VerticalMeasures.com

Contact Patty Adams

pattya@verticalmeasures.com

602-314-3467 (direct)


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