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Positioning Liquidity International: Tracking Progress-2002-2006 PowerPoint PPT Presentation

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Positioning

Liquidity International:

Tracking Progress-2002-2006

Liquidity University

January, 2006

Dr. Charles W. King


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Presentation Outline

  • Phase I: In the Beginning: October, 2002

  • Phase II: 2003-2004—Organizing for Growth

  • Phase III: 2005--The Power of Global Gold

  • Phase IV: 2006--New Marketing Milestones


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Liquidity InternationalThe Business Model:

  • Development of a Proprietary Line of Aloe Vera Based Cosmetics and Nutritional Products

  • Sold Through a Network Marketing Organization

  • In the United States and Canada… Expanding Internationally Over Time


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Liquidity InternationalThe Business Model:

Another “Look-A-Like” Network Marketing Operation…

OR

A Distinctive, New Business Concept

???


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Defining Unique Dimensions: Phase I

  • L. Scott McKnight--An Entrepreneurial Leader

  • The Science of Aloe Vera

  • Aloe Commodities--The Core

  • Vertical Integration--Meaning/Implications

  • Experienced at Partnering with “Start-Up/Rapid Growth Companies”

  • “Relationship Based” Company Culture

  • “Lean and Mean” Operational Philosophy


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Presentation Outline

  • Phase I: In the Beginning: October, 2002

  • Phase II: 2003-2004—Organizing for Growth

  • Phase III: 2005--The Power of Global Gold

  • Phase IV: 2006--New Marketing Milestones


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Organizing for Growth-Phase II

  • The “Standard” Product Story

  • Target Marketing

  • Strategic Partnering=Growth

  • Building Leaders: A Focus

  • International Expansion

  • Intellectual Property Domain

  • Revenue Sharing with Associate Partners


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Presentation Outline

  • Phase I: In the Beginning: October, 2002

  • Phase II: 2003-2004--Organizing for Growth

  • Phase III: 2005--The Power of Global Gold

  • Phase IV: 2006--New Marketing Milestones


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Phase III:

Global Gold—2005

  • Organizational Foundation for the Next Decade

  • International Expansion


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A Central Theme…

At some point in the near

future eitheryour healthor

your financeswill be a priority

in your life…


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Mission of Global Gold

Create an International Structure of

Vertically Integrated Companies that will:

  • Provide the Shortest and Most Cost-Effective Channel of Distribution

  • Focus Research and Development on Wellness Products

  • Provide a System of Financial Rewards Based on Personal Performance


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Global Gold International, Inc.

Distribution

Growing

Manufacturing

Liquidity USA

Natural

&

Organic

Farms

Aloe Commodities

(Liquid Nutrition)

Global Gold Europe

Global Gold Japan

Skin Care Innovations

(Topical Creams & Lotions)

Liquidity Mexico

Good Life - Global Gold Thailand

Heath Zone – Health Store Sales

Creative Natural Brands

(Powders & Capsules)

Global Research Laboratories

(Chronic Wound Product Sales

to Mexico and other Latin American

Countries)


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Business Strategies

  • Identify Target Markets Around the World

  • Locate Principals in the Selected Markets to:

    --Invest $500,000 US$ in the Local Global Gold Venture --Take a Leadership Role in Developing the Local

    Global Gold Corporate and Distributor Organization

  • Global Gold Corporate Invests $500,000 US$ (Wholesale) Inventory in Local Venture

  • Build a Management Team Involving Local Investors/ Managers and Global Gold Corporate Personnel

  • Develop Full Legal Compliance in Country and Maximize Operating Efficiencies


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Expansion Model:Financial Pro Forma

Investors(5) Invest $ 500,000(US$)

Global Gold/Liquidity Supplies

Wholesale Product Value $ 500,000(US$)

Total Capitalization $1,000,000(US$)

Allowance for Commission on

$500,000 Wholesale - $ 208,000(US$)

Local Global Gold “Start-Up”

Operating Budget $ 792,000(US$)


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An International Marketing Structure

  • Liquidity USA

  • Liquidity Canada

  • Liquidity Mexico

  • Global Gold Europe

  • Global Gold Germany

  • Global Gold Japan

  • Global Gold Thailand


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The Power of Global Gold

  • A Global Organizational Structure

  • A Strategy for Systematic Global Market Expansion

  • A Process for Management Continuity, Management Development and Succession

  • A Structure for Support Personnel Development and Cross Training

  • A Framework for Strategic Business Unit(SBU) Tracking and Accountability


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Presentation Outline

  • Phase I: In the Beginning: October, 2002

  • Phase II: 2003-2004--Organizing for Growth

  • Phase III: 2005--Power of Global Gold

  • Phase IV: 2006--New Marketing Milestones


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Phase IV: 2006New Marketing Milestones

Central Theme: 2006

  • Shift from Organizational and Product Development

  • 2006 Focus: New Marketing Milestones


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a

Phase IV:

New Marketing Milestones--2006

  • Support “Growth Committed” Associate Partner Leaders/Regional Sales Offices

  • Development of Product Focused Sales/ Marketing Campaigns

  • Emphasize on Growth in Retail Sales

  • Corporate Target Marketing


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Phase IV:

New Marketing Milestones--2006

  • Updated Marketing Communications: Advertising, Branding, Sales Materials

  • Development of New Web Site

  • Expanded International Initiatives

  • Developments at Liquidity International Headquarters


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Phase IV:

New Marketing Milestones--2006

  • Support “Growth Committed” Associate Partner Leaders/Regional Sales Offices

  • Development of Product Focused Sales/ Marketing Campaigns

  • Emphasize on Growth in Retail Sales

  • Corporate Target Marketing


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Support of “Growth Committed” Associate Partner Leaders in the United States--”Lead By Example”

  • Marc & Kelly Accetta—Crown Diamond: “The Leading Edge”

  • Tony Swiantek—Diamond

  • Liz Canfield—Diamond

  • PLUS: “Distributor Service” Leaders


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Expanding Regional Sales Offices in the United States

  • Texas: --Dallas --Austin --Houston


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Expanding Regional Sales Offices in the United States

  • California: --Los Angeles --San Diego --Palm Springs


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Expanding Regional Sales Offices in the United States

  • Georgia: --Atlanta

  • More Regional Sales Offices Under Development


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Phase IV:

New Marketing Milestones--2006

  • Support “Growth Committed” Associate Partner Leaders/Regional Sales Offices

  • Development of Product Focused Sales/ Marketing Campaigns

  • Emphasize on Growth in Retail Sales

  • Corporate Target Marketing Aimed at Institutional Markets


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Sales/ Marketing Development of Product Focused Campaigns

  • Research and Development Focused on Product Effectiveness/Testing and New Concepts

  • Product Wellness Programs:--Product Combo :MVM, Liqui Vida, Liqui Genics--Universal Wellness Trio $ 99.00 --Universal Wellness Deluxe $125.00

  • Sales/Marketing Focused New Product Packaging


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Emphasis on Growth in Retail Sales

2006 Goal:

Develop ONE MILLION

New Product Users


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2006 Goal: Develop ONE MILLION New Product Users:

The Economics:

Current Liquidity “Active” Buyers

40,000 X $80(whs) = $3,200,000 Sales

PER MONTH


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2006 Goal: Develop ONE MILLION New Product Users:

The Economics:

Liquidity “Active” Buyers Each Develop

25 New Customers = 1,000,000

1,000,000 New Customers X $80(whs) = $ 80,000,000 Sales PER MONTH


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2006 Goal: Develop ONE MILLION New Product Users The Economics: Summary

  • Liquidity “Active” Buyers Sales $ 3,200,000

  • 1,000,000 New Customers Sales $ 80,000,000

    Total Sales/Month $ 83,320,000 Total Sales/Year $999,840,000


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2006 Goal: Develop ONE MILLION New Product Users The Economics: Summary

Total Sales/Month $ 83,320,000 Total Sales/Year $999,840,000

  • Annual Contribution to Annual Bonus Pool--2% $ 2,199,648


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Phase IV:

New Marketing Milestones--2006

  • Support “Growth Committed” Associate Partner Leaders

  • Expand Regional Sales Offices

  • Emphasize on Growth in Retail Sales

  • Corporate Target Marketing Aimed at Institutional Markets


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S

Corporate Target Marketing

  • Liquidity Institutional Focus: Leading Alternative Medicine Educational Institutes

  • Alternative Medicine Professional Practice Groups/Associations

  • The Liquidity Data Base: 500,000 Associate Partners/Product Buyers/Target Markets

  • Systematic E-Mail Driven Sales Campaigns Aimed at Target Buyer Markets


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Phase IV:

New Marketing Milestones--2006

  • Updated Marketing Communications: Branding Advertising, Sales Aids

  • Development of New Web Site

  • Expanded International Initiatives

  • Developments at Liquidity International Headquarters


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Updated Marketing Communications: Advertising, Branding, Sales Materials

  • Adoption of a Corporate “Brand”/Theme: “Your life is our business”

  • Development of Liquidity Corporate Advertising Campaigns

  • New Brochures and Collateral Sales Aids

  • Etc….Etc….Etc….


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Phase IV:

New Marketing Milestones--2006

  • Updated Marketing Communications: Advertising, Branding, Sales Materials

  • Development of New Web Site

  • Expanded International Initiatives

  • Developments at Liquidity International Headquarters


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Development of a New Liquidity Web Site

  • New Corporate Style/Image/”Look”

  • More “User-Friendly”--Easier to Use…

  • Product Sales/Marketing Focused

  • An Adaptable/Communication Platform—Readily Changeable to Company Needs


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Phase IV:

New Marketing Milestones--2006

  • Updated Marketing Communications: Advertising, Branding, Sales Materials

  • Development of New Web Site

  • Expanded International Initiatives

  • Developments at Liquidity International Headquarters


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Expanded International Initiatives

  • Scott K. Oelkers– COO & Director of International Development

  • Mexico Expansion--Rafael Fajer, Jr

  • Thailand Expansion--Mr. Pai

  • European Progress

  • Developments in the Philippines???


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Phase IV:

New Marketing Milestones--2006

  • Updated Marketing Communications: Advertising, Branding, Sales Materials

  • Development of New Web Site

  • Expanded International Initiatives

  • Developments at Liquidity International Headquarters


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Developments at Liquidity International Headquarters

  • New Headquarters Site

  • New Corporate Staff

  • Increased Focus on Regulatory Compliance --Kevin DeAdder--Liquidity --Scott Earnshaw--Liquidity --Spencer Reece—Liquidity’s Networking Industry Attorney


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Phase IV:

New Marketing Milestones--2006

  • Support “Growth Committed” Associate Partner Leaders/Regional Sales Offices

  • Development of Product Focused Sales/ Marketing Campaigns

  • Emphasize on Growth in Retail Sales

  • Corporate Target Marketing


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Phase IV:

New Marketing Milestones--2006

  • Updated Marketing Communications: Advertising, Branding, Sales Materials

  • Development of New Web Site

  • Expanded International Initiatives

  • Developments at Liquidity International Headquarters


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Summary Conclusions

  • Liquidity International/Global Gold Has Evolved Through Systematic Planning

  • Company Management Has Worked the Plan… ”Fine Tuning” As Necessary

  • Liquidity International/Global Gold Has A Strategy and Operational Process for Systematic Global Market Expansion

  • The Driving Force: Scott and Diane McKnight --Business Savvy --Unlimited Focused ENERGY --Leadership Ability and Personal Charisma


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Positioning

Liquidity International:

Tracking Progress-2002-2006

Liquidity University

January, 2006

Dr. Charles W. King


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