5 psychological triggers
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5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing PowerPoint PPT Presentation


5 psychological triggers that drive viral marketingIt’s no secret that incorporating the principles of psychology into sales pitches and direct marketing pieces is one of the smartest and most effective way to improve business results.So what psychological triggers do you use ?ScarcityThere are a lot of ways you can incorporate the scarcity principle into your marketing to drive action, such as:• Sales deadlines• Out-of-stock announcements• “Limited-time-only” productsCuriosity

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5 psychological triggers

5 Psychological Triggers

That Drive Consumer Behavior

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s


5 psychological triggers that drive consumer behavior viral marketing

It’s not secret that using the principles of psychology

In sales give effective results in business

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s


Psychological triggers to use in sales

Psychological Triggers to use in sales

  • Scarcity

  • Curiosity

  • Anticipation

  • Social Proof

  • Reciprocity

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s


Scarcity

Scarcity

Scarcity principle can help you target people

who are on the fence about buying your

product or service

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s


Scarcity1

Scarcity

Ways to incorporate scarcity principle into

Marketing:

  • Sales deadlines

  • Out of stock announcements

  • Limites time only products

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s


Curiosity

Curiosity

People are naturally curious.

If they come across content or marketing

material about which they don’t know, they

are forced to click on it.

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s


Anticipation

Anticipation

  • Create the buzz before launching a

    product

  • Get people talking on social media

  • By the time product launch, people will be

    more than excited to buy

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s


Social proof

Social Proof

With brands marketing their products, it’s a

bit different. People know you’re out to sell

them something, and will take whatever you

say with a grain of salt.

Recommendations from friends, family, and

even celebrities are what we call “social

Proof”

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s


Social proof1

Social Proof

Ways to use social proof principle for

Marketing:

  • User reviews

  • Celebrity endoresements (preferably

    unpaid)

  • Best selling product categories

  • Soaial signals( e.g,”Your friends also like

    this page”)

  • number of customers served

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s


5 psychological triggers that drive consumer behavior viral marketing

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s


Reciprocity

Reciprocity

The principle of reciprocity is based on the

idea that if someone gives you something,

you’ll feel compelled to give something in

return

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s


Reciprocity1

Reciprocity

Ways to use reciprocity principle in

marketing:

  • Create carrot content

  • Give away free stuff

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s


5 psychological triggers that drive consumer behavior viral marketing

THANK YOU!!!

https://www.youtube.com/watch?v=q_S8nRX5798&t=19s


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