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Visual Message Design Dawn Wright Katherine Jackson What is it? Consistency, feedback, the ability to recover from errors, and user control are just a few principles of good user-interface design. What is it?

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Visual message design l.jpg

Visual Message Design

Dawn Wright

Katherine Jackson

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What is it?

  • Consistency, feedback, the ability to recover from errors, and user control are just a few principles of good user-interface design.

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What is it?

  • Visual message design involves the appropriate considerations of visual perceptions when designing an instructional program. The interpretation of pictures is based on prior experiences, culture, etc. When designing an instructional program it is important to consider the culture, educational ability, and language of the audience. The purpose of visual message design is to gain attention, create meaning, and facilitate retention.

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Main Points

  • Do not assume that every audience will understand the pictures they see, or interpret them in the way they were intended.

  • Functions of visuals:

    • Attentional

    • Affective

    • Cognitive

    • Compensatory

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Main Points (cont.)

  • Visuals that realistic and reinforce the text are very useful to the learner.

  • Types of Visuals:

    • Representational

    • Analogical

    • Charts and graphs

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Practical considerations

  • Use simple graphics as often as possible.

  • Be certain colors and graphics are not offensive to audiences from other cultures.

  • Use organized design.

  • Make something dominant.

  • Present one idea at a time.

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Relation to ID

  • Attention

  • Affective

  • Cognitive

  • Compensatory

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Main people

  • Marshall Jones and Jim Okey – Interface Design in Computer-Based Learning Enviroments

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Changes in state


Information access

Interactive tools for interactive tasks

Interface consistency

Media integration and media biases



Progressive disclosure

Interface Design for Computer-Based Learning Environments

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Roberts, D., Berry, D., Isensee, S. and Mullaly, J. OVID: Object, View, and Interaction Design.

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OVID stands for Object, View, and Interaction Design: an interface methodology that attempts to bring some structure to the often chaotic design process. You can do a good job at user and task analysis, but still have a poor product if the implementation is flawed. The authors combine notation and modeling techniques used by successful coders (UML, state diagrams, class models) with the methods of user interface designers.

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Use in D&C #1

  • Visual Design & Gagne’ Nine Events

    • Gain attention – Use bright color or animation

    • Identify objective - pose question:

    • Recall prior learning – use culturally appropriate graphic

    • Present stimulus – use related text and images

    • Guide learning- use graphics to elaborate

    • Elicit performance -

    • Provide feedback - provide immediate visual feedback

    • Assess performance- provide immediate visual feedback

    • Enhance retention/transfer – use color to highlight important info and cues/mnemonics

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Use in D&C #2

  • Use Interface design principles in computer-based and on-line instruction

  • Consider in Learner and Environmental Analysis to insure compatibility with culture, physical abilities

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  • The Visual Message

  • Notes on Visual and Interaction Dsign

  • Interface Design for Computer-based Learning Environments

  • International Visual Literacy Association (IVLA)

  • Message Design

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  • Essential guide to user interface design : an introduction to GUI design principles and techniques / Wilbert O. Galitz

  • Practitioners handbook for user interface design and development / R.J. Torres

  • Usability engineering lifecycle : a practitioner's handbook for user interface design / Deborah J. Mayhew.

  • User and task analysis for interface design / JoAnn T. Hackos and Janice C. Redish.

  • In your face : the best of interactive interface design / [introduction by Kai Krause].

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