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Vietnam . Burgeoning Market Opportunities In Vietnam By Tina Phan Hochiminh City Branch Office Hong Kong Trade Development Council. ECONOMIC OUTLOOK. (The first 9 months of 2006) ·         GDP Growth rate  7.84% ·         Exports USD 29.4 billion  24.2%

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Vietnam

Burgeoning Market Opportunities In Vietnam

By Tina Phan

Hochiminh City Branch Office

Hong Kong Trade Development Council


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ECONOMIC OUTLOOK

(The first 9 months of 2006)

·        GDP Growth rate  7.84%

·        Exports USD 29.4 billion  24.2%

·        Imports USD 32.7 billion  19.3%

·        Trade deficit US$ 3.357 billion  11.5%

·        Consumer Price Index  5.1 %

·        FDI (overall) US$ 5.15 bil  25.9%

- 580 new projects with US$ 3.85 bil capital, the rest has gone into existing projects.

- From Hong Kong: US$ 636 million with 14 projects


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Burgeoning Market Opportunities In VN

  • Retail Market

  • Mobile phones

  • Real Estate


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RETAIL MARKET

  • One of the highest GDP growth rate in Asia – 7.84%

  • Large population of about 84 million

  • 70% of population under 35

  • Recent accession to WTO


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RETAIL MARKET (CONT.)

  • Higher Purchasing Power

  • Consumers are young, very brand-conscious and have aspiration

  • Habit change:

  • From wet market -> convenient stores, supermarkets or department stores.

  • More spending on entertainment reserved.

    4. Insufficient supply


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RETAIL MARKET (CONT.)

Not only growing from a low base, but also increasing demand as a result of:

  • Strong growth of tourism

  • Rising urban population, specially urban middle class (has grown by 24% since 1999)

  • Burgeoning middle class

  • Account for 55% of the VN’s urban population

  • Rising income (from 2000-2004, HCMC GDP per capita increased 32% from US$1,365 to US$1,800 – VN: US$640)


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RETAIL MARKET (CONT.)

  • Female consumers:

  • Beauty products

  • Branded fashions & Accessories

  • Male consumers:

  • Personal beauty products (seeing 9% year-on-year growth in 2005)

  • Home entertainment & Technology


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RETAIL MARKET (CONT.)

  • Baby care products (whopping 19% in 2005):

  • 1 mil plus babies born annually

  • 22% of urban families having children under the age of 4

    => Additional spending is not only spending on self, but on the future of their children


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Opportunities for HK supplies

Expansion and development of shops with domestic

and international brand-name products for sale.

Demand is increasing and higher than supply.

With lots of potentials, retail market is in the way to development.


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Mobile phone Market

3 GSM service provider

3 CDMA Service Providers

8 million subscribers

- 95% use GSM mobile phones

- 5% use CDMA mobile phones

Service Fee gradually becomes lower, due to fierce competitions among service providers



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Mobile phone market

  • The number of subscribers is increasing dramatically

  • Market Segments:

    • Price < 100 USD : Very Simple Mobile Phones

    • 100 USD – 200 USD : Normal Mobile Phones

    • 200 USD – 300 USD : Average Mobile Phones

    • 300 USD – 500 USD : Advanced Mobile Phones

    • Price > 500 USD : Deluxe Mobile Phones


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Mobile phone market

  • Superstores engage in retailing mobile phones business is arising in big cities such as HCMC, Ha Noi, etc.

  • Setting up effective distribution channels and attractive price strategy are the key points to position new brand on the market

  • Newcomers should introduce models with special features in terms of specifications


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Vietnam’s real estate market perspective

  • Vietnam’s real estate market: high expansion potential

  • Rapid urbanization

  • Rising middle class

  • Growth of foreign investment


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Vietnam’s real estate market perspective

  • Vietnam has become an official WTO member.

  • New safeguards : Law on Securities, Law on Enterprises, Law on Investment, Law on Real Estate Business …

  • Real estate markets in other Asian countries have almost saturated; Investment in these markets may not result in high rate of returns.


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Vietnam’s real estate market perspective

Residential Market

  • Rapid population increase puts pressure on residential housing in large cities

  • Greater demand for high-quality living space.



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