Tricks and Optimization
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Follow the Tricks and Optimization Techniques in SEO to promote the business site through online. To learn SEO Training in Chennai, visit our link below:\n\n

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Tricks and Optimization

Techniques in SEO

What is SEO?

• SEO = Search Engine Optimization

• SEO is the process of optimizing both the on-

page and off-page ranking factors in order to

achieve high search engine rankings for

targeted search terms.

SEO Algorithm

• Top Secret! Only select employees of a search engines

company know for certain

• The SEO algorithm is constantly changed, tweaked &


• Websites and documents being searched are also

constantly changing

• Varies by Search Engine – some give more weight to on-

page factors, some to link popularity

Pay Per Click

 PPC ads appear as “sponsored listings”

 Companies bid on price they are willing to pay “per click”

 Typically have very good tracking tools and statistics

 Can set budgets and spending limits

 Google AdWords and Overture are the two leaders

Tips & Optimization Techniques

• Research keywords related to your business

• Identify competitors and identify level of competition

• Use appropriate keywords in your content and internal

hyperlinks (don’t overdo!)

• Obtain inbound links from related websites

• Monitor your search engine rankings and more importantly

your website traffic statistics and sales/leads produced

Contact US

ThinkIT Training

9/84 1st floor,

Venkatarathinam Nagar, 1st St,

Chennai, Tamil Nadu 600020.