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CI in Eastern Europe. 04.06.2007 Presentation at SLA Mislav Jurišić Podravka, Croatia. Natural stress relief – made in Croatia. Plitvice lakes. Dubrovnik. Kornati islands. Zadar. Split. Vrbovska. Source: www.croatia.hr.

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Ci in eastern europe

CI in Eastern Europe

04.06.2007

Presentation at SLA

Mislav Jurišić

Podravka, Croatia


Natural stress relief made in croatia
Natural stress relief – made in Croatia

Plitvice lakes

Dubrovnik

Kornati islands

Zadar

Split

Vrbovska

Source: www.croatia.hr

CI in Eastern Europe – Mislav Jurišić


Some history of intelligence in croatia the republic of dubrovnik ragusa
Some history of intelligence in CroatiaThe Republic of Dubrovnik - Ragusa

  • The Republic of Ragusa14th century – 1808

  • Cca 30.000 people

  • Strong navy & trade with big powers

  • Remain independent for 500 yrs without a conflict

  • Intelligence activities (sailors, traders, diplomats)

  • In 1776 the Republic of Ragusa became the first foreign power to recognize the government of the United States (wikipedia)

  • Intelligence report from Paris diplomatic representative in 1783

CI in Eastern Europe – Mislav Jurišić


Content
Content

  • General overview of CI in Eastern Europe

  • Example – CI in Croatia

  • Example of CI in an Eastern European company – Podravka (Croatia)

CI in Eastern Europe – Mislav Jurišić


Eastern Europe is an area with more than 300 mil people ...

Countries covered

Russia

Other countries

Of eastern Europe

Poland

Czech R.

Ukraine

Hungary

Slovenia

Romania

Croatia

CI in Eastern Europe – Mislav Jurišić


But very diversified in terms of living standard
... but very diversified in terms of living standard

non EU countries

Source: Planet Retail

CI in Eastern Europe – Mislav Jurišić


Small formal ci community somewhere very active
Small formal CI community, somewhere very active

Google hits in some of the

developed countries:

Canada – 309.000

Germany – 156.000

Source: SCIP, Internet

Note: in brackets number of hits in local language

CI in Eastern Europe – Mislav Jurišić


Key drivers of emergence of ci in countries of eastern europe
Key drivers of emergence of CI in countries of Eastern Europe

  • Fall of eastern block – end of 80’s/begining of 90’s – opening borders to competition from WE/NA – markets lost

  • EU expansion with 10 countries

  • Large ex-intelligence community seeking/forced to move to business arena

  • Multinational companies doing CI in Eastern Europe

  • Stevan Dedijer

CI in Eastern Europe – Mislav Jurišić


Key developments key stages and differences
Key developments – key stages and differences Europe

CI in Eastern Europe – Mislav Jurišić


Key developments key stages and differences1
Key developments – key stages and differences Europe

CI in Eastern Europe – Mislav Jurišić


Key developments key stages and differences2
Key developments – key stages and differences Europe

CI in Eastern Europe – Mislav Jurišić


Some other indicators of development
Some other indicators of development Europe

  • Education at university level

  • Commercial conferences & seminars

  • Books

  • Information & analysis providers

CI in Eastern Europe – Mislav Jurišić


University courses
University courses Europe

Note: the list is only representative

CI in Eastern Europe – Mislav Jurišić


Conferences and seminars
Conferences and seminars Europe

Note: the list is only representative

CI in Eastern Europe – Mislav Jurišić


Some of ci books in eastern europe
Some of CI books in Eastern Europe Europe

Romania

Russia

Croatia

2006

2005

2003

2007

2007

2006

Authors: B. Javorović

M. Bilandžić

V. Paun

E. Yuschuk

... as well as translations of some of the US books

CI in Eastern Europe – Mislav Jurišić


Ci providers
CI providers Europe

Note: the list is only representative

CI in Eastern Europe – Mislav Jurišić


Who is mainly doing ci
Who is mainly doing CI? Europe

  • Multinational companies doing CI on global level

  • Local/ regional companies – all larger companies having some regional ambition have some form of CI activities

  • Almost in each country some activities at academic level

CI in Eastern Europe – Mislav Jurišić


Some sources of business information in the region
Some sources of business information in the region Europe

  • General resources

    • Chambers of comerce, Statistical offices, Clipping services,... (local)

  • Specific information type resources

    • People information (management databases) - local

    • Financial information (Credit rating agencies, tax offices)

    • Market information (local & regional players – MEMRB, global players - AC Nielsen, GFK,...)

  • Specific industry resources

    • News based (local, some regional)

    • Global providers covering CEE markets with research (Datamonitor, Euromonitor,...)

    • Industry associations (local)

  • CI in Eastern Europe – Mislav Jurišić



    Most of the ci community audience are neither users nor practitioners
    Most of the “CI community” audience are neither users nor practitioners

    Role in CI community

    Usage of CI

    Source: SCIP survey of interest, Croatia, November 2006

    Question: How long have you been a CI user or practitioner? n=167

    How do you define your role in CI community? n=167

    CI in Eastern Europe – Mislav Jurišić


    Definitions of ci among the ci audience
    Definitions of CI among the CI audience nor practitioners

    Source: STATE OF COMPETITIVE INTELLIGENCE IN CROATIAN COMPANIES, February 2005

    CI in Eastern Europe – Mislav Jurišić


    Just a few companies with dedicated ci team
    Just a few companies with dedicated CI team nor practitioners

    Examples:

    - Podravka

    - PLIVA

    - T-com

    - Končar

    N=23

    Source: STATE OF COMPETITIVE INTELLIGENCE IN CROATIAN COMPANIES, February 2005

    CI in Eastern Europe – Mislav Jurišić


    Relatively young ci units
    Relatively young CI units nor practitioners

    Source: STATE OF COMPETITIVE INTELLIGENCE IN CROATIAN COMPANIES, February 2005

    CI in Eastern Europe – Mislav Jurišić


    Mostly positioned under the board level
    Mostly positioned under the Board level nor practitioners

    Source: STATE OF COMPETITIVE INTELLIGENCE IN CROATIAN COMPANIES, February 2005

    CI in Eastern Europe – Mislav Jurišić


    Mainly focused on strategic issues
    Mainly focused on strategic issues nor practitioners

    Source: STATE OF COMPETITIVE INTELLIGENCE IN CROATIAN COMPANIES, February 2005

    CI in Eastern Europe – Mislav Jurišić


    Less on early warnings
    Less on early warnings nor practitioners

    Source: STATE OF COMPETITIVE INTELLIGENCE IN CROATIAN COMPANIES, February 2005

    CI in Eastern Europe – Mislav Jurišić


    Lower interest for primary sources collection
    Lower interest for primary sources collection nor practitioners

    INTEREST FOR TOPICS on scale from 1 to 5

    (1--, 5++)

    Source: SCIP survey of interest, Croatia, November 2006

    QUESTION: How strongly are you interested in the following topics? . n=167

    CI in Eastern Europe – Mislav Jurišić


    Ethics not recognised as critical issue
    Ethics not recognised as critical issue nor practitioners

    Source: STATE OF COMPETITIVE INTELLIGENCE IN CROATIAN COMPANIES, February 2005

    CI in Eastern Europe – Mislav Jurišić


    Key issues for ci
    Key issues for CI nor practitioners

    • Secrecy

    • Ethics

    • Education

    • - Coordination/

    • Cooperation

    • Integrating

    • intelligence

    • community

    Source: personal interviews

    CI in Eastern Europe – Mislav Jurišić


    Dialogue with customers sometimes difficult
    Dialogue with customers sometimes difficult nor practitioners

    • Asking wrong questions

      • Too wide – “Give me everything about ...”

      • Not linking question to Key succes factors

  • Not asking questions

    • Focusing on arguments that will support management opinion

    • “Preparing for winter” – collection for collection

  • Asking at wrong time

    • “ It’s very important. We need this by yesterday...”

  • CI in Eastern Europe – Mislav Jurišić


    The right information problem
    The “right information” problem nor practitioners

    User request

    Implication

    for end user

    Example of intelligence requests

    Financial benchmarking

    of publicly available data

    QUICK

    CHEAP

    NOT

    RELIABLE

    Competitor new products

    to be launched during next year

    NOT

    CHEAP

    QUICK

    RELIABLE

    Competitor management profiles

    CHEAP

    RELIABLE

    NOT

    QUICK

    CI in Eastern Europe – Mislav Jurišić


    Example of ci in an eastern european company
    Example of CI in an eastern European company nor practitioners

    CI in Eastern Europe – Mislav Jurišić


    Podravka
    Podravka nor practitioners

    • Food, beverage & pharmaceutical company (generics), HQ in Croatia

    • Focused on CEE region

    • Main products: seasonings, soups, meat products, children food, water

    • Sales cca Eur 475 mil

    • www.podravka.hr

    CI in Eastern Europe – Mislav Jurišić


    Ci in podravka
    CI in Podravka nor practitioners

    • Since 2001, organised within Corporate Strategy department

    • Providing inputs for strategic decision making:

      • Strategy development, strategic planning process (benchmarking, industry trends, competitor profiles & activity overviews, weekly one page briefing to senior management)

      • M&A & partnerships (company profiles)

      • New markets, new product categories (market analysis)

    CI in Eastern Europe – Mislav Jurišić


    Examples
    Examples nor practitioners

    • Typical situations

      • About company/market

      • About product category/market

      • About people – mainly internal sources

      • About industry/environment/market

  • Typical solution

    • Market research/chamber of commerce/industry association/global data providers/credit rating agencies + internal business development/sales/marketing

  • CI in Eastern Europe – Mislav Jurišić


    Next steps
    Next steps nor practitioners

    • Intelligence portal

    • More formalised processes

    • More actionable feedback

    CI in Eastern Europe – Mislav Jurišić


    Closing
    Closing nor practitioners

    CI in Eastern Europe – Mislav Jurišić


    Moving forward with ci in cee
    Moving forward with CI in CEE nor practitioners

    • Coordination between academia, business & government bodies

    • Internal PR & justifying value added through successfull projects

    • Advanced topics

    CI in Eastern Europe – Mislav Jurišić


    Is name important
    Is name important? nor practitioners

    • Romania – intelligence competitiv

    • Poland – wywiadkonkurencji

    • Russia – kонкурентная разведка

    • Croatia – competitive intelligence, direct translation of “business intelligence” often used in public

    CI in Eastern Europe – Mislav Jurišić


    Potential of the wider ci community
    Potential of the wider CI community nor practitioners

    4200-

    5000

    2000

    Benchmarks

    (SCIP members)

    per 100.000)

    USA – 0,8

    Canada – 0,6

    UK – 0,18

    Germany – 0,07

    Source: personal interviews

    Potential interest

    in CI per 100.000

    2,9-3,5

    5,2

    5,6

    7,0

    0,5

    0,3

    0,18

    0,05

    Current SCIP members

    per 100.000

    CI in Eastern Europe – Mislav Jurišić


    Thanks to
    Thanks to nor practitioners

    • Tomas Vejlupek (Czech Republic)

    • Kardos Zsolt (Hungary)

    • Szymon Konop (Poland)

    • Alexander Ignatov (Russia)

    • Ksenja Hauptman, Bojana Zarnik, Rok Justin (Slovenia)

    • Oksana Panchuk (Ukraine)

    CI in Eastern Europe – Mislav Jurišić


    Thank you
    Thank you! nor practitioners

    Contact details:

    Mislav Jurisic

    Assistant Director

    Corporate Strategy & Business Development

    Podravka

    Croatia

    E-mail: [email protected]

    or

    [email protected]

    CI in Eastern Europe – Mislav Jurišić


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