What is Marketing Automation software?

1. What is Marketing Automation software? SalesBabu CRM for Enterprise Business and Startups

2. Contact Us: M: +91 9611 171 345 Marketing and its trends Marketing ensures - informing, engaging, selling, growing and sustaining of the products and services informing, engaging, selling, growing and sustaining of the products and services. Every business has to market its products and services using various other strategies depending upon on the industry and size of the business. And the use of marketing automation system is one of the latest buzz and trend in the present market. Trends in marketing - 1. 1. Social media marketing Social media marketing 2. 2. Personalized marketing Personalized marketing 3. Visual marketing Visual marketing 4. 4. Artificial intelligence Artificial intelligence 5. 5. Influencers marketing Influencers marketing 6. 6. Blogging Blogging Website: www.salesbabu.com Email: sales@salesbabu.com

3. Contact Us: M: +91 9611 171 345 What is marketing automation software? A marketing automation system is a software platform and technology designed for marketing reps to efficiently carry out marketing activities through various sources like email, websites, social media etc. The use of marketing automation system streamlines the sales and marketing by replacing high-touch, manual, repetitive manual processes with automated solutions. It helps marketers to plan, coordinate and manage their marketing campaigns. The Marketing Automation Software Marketing Automation Software focuses upon concentrating over the target groups by providing information about their personal interests and purchase patterns etc. And not just the existing customers it also helps in the creation of more and more leads ultimate for sales. The sales leads may fall through the cracks of the sales funnel if the sales team judges leads to be a lower quality. Thus, the sales and marketing team improves their data gathering and assessment efforts in order to get better insight on leads. Website: www.salesbabu.com Email: sales@salesbabu.com

4. Contact Us: M: +91 9611 171 345 How to make the best use of Marketing Automation? 1. 1. 2. 2. 3. 3. 4. 4. 5. 5. Customer behaviour marketing Customer behaviour marketing Multi-channel marketing Multi-channel marketing Create upsell and cross-sell Create upsell and cross-sell Segment email campaigns Segment email campaigns Track the efficiency of marketing Track the efficiency of marketing Website: www.salesbabu.com Email: sales@salesbabu.com

5. Contact Us: M: +91 9611 171 345 Features of CRM Marketing Automation 1. 1. The primary task of the marketing automation software is to generate leads via lead producing sources like emails, tele-calling and SMS etc. Further it is the work of the sales reps to nurture the leads and successfully convert leads to sales. 2. 2. One-to-one communication One-to-one communication The automation system helps to maintain one-to-one communication with the target groups so that information is passed to the targeted groups ASAP. Lead generation and lead nurturing Lead generation and lead nurturing 3. 3. The email and SMS campaigns are set of individual email and SMS messages deployed across a particular time period for a particular purpose. Email and SMS campaigns Email and SMS campaigns Website: www.salesbabu.com Email: sales@salesbabu.com

6. Contact Us: M: +91 9611 171 345 Benefits of Marketing Automation Software Every piece of information collected on the lead source are automatically added to the centralized repository, thus eliminating repetitive tasks. The automated features of the marketing automation software helps the users to work smarter and better as it can be accessible from anywhere at anytime. The Marketing Automation Software provides status of the team in the dashboard, reminders and alerts helps in tracking leads, follow-ups and upcoming meetings, create Email and SMS campaigns, live location tracking, inbuilt reports etc increases the flexibility of assigned tasks. With the offset of sales force automation tool, the marketing automation features helps the team to get instant access to sales and customer data information. The analysis of customer database helps the sales and marketing department to work together and also provide maximum sales deals and user-friendly quotes to the clients. The solution is dedicated to drive its efforts to make new customers through email, cold calls, PR initiatives etc. ● ● ● ● ● ● Website: www.salesbabu.com Email: sales@salesbabu.com

7. Contact Us: M: +91 9611 171 345 Do’s and Don’ts in Marketing Automation DON'Ts DON'Ts 1. 1. DO’s DO’s 1. 1. Don't overlook because you are using an Don't overlook because you are using an automated software. automated software. Don't be under the misconception that the Don't be under the misconception that the more you pay, the better the automation. more you pay, the better the automation. Besides the cost, you need to pay attention on Besides the cost, you need to pay attention on your requirements and needs. your requirements and needs. Do understand your customers. Do understand your customers. 2. 2. Do make the best use of marketing Do make the best use of marketing automation . automation . 2. 2. 3. 3. Do automate email and SMS campaigns. Do automate email and SMS campaigns. 4. 4. Do collect right data and follow-up at Do collect right data and follow-up at the right time. the right time. 3. 3. Don't set and forget follow-ups. Don't set and forget follow-ups. 4. 4. Don’t stop putting in efforts. Don’t stop putting in efforts. 5. 5. Do make your work easier, faster and Do make your work easier, faster and smarter smarter Website: www.salesbabu.com Email: sales@salesbabu.com

8. Contact Us: M: +91 9611 171 345 Conclusion SalesBabu Online CRM Solution SalesBabu Online CRM Solution provides Marketing automation system which comes with amazing features and functionalities which enhances your marketing strategies and also remains trendy in the present era. Personalized messages, email and SMS campaigns can not go out of fashion or trend even in the future time period. These basic forms of marketing with the help of automated marketing can help you to generate more leads for sales and also maintain good relationship with customers. SalesBabu SalesBabu provides cloud based CRM software which comes with the latest trends of features that will provides cloud based CRM software which comes with the latest trends of features that will suit your business process. suit your business process. Website: www.salesbabu.com Email: sales@salesbabu.com

9. Contact Us: M: +91 9611 171 345 Thank you for Visiting Us Read More 5 Amazing automation features of CRMs you need to be using Marketing Automation Software| The Best Emerging Sales Tool | SalesBabu CRM Identify your potential lead source How SalesBabu CRM Works And Who Should Use it? Our Address SalesBabu Business Solutions Pvt. Ltd. No.38/11, 3rd Cross, G Block, Sahakarnagar, Bangalore – 560092 Tel: +91 9611 171 345 , Mobile: +91 9341 323 571 E-mail: sales@salesbabu.com Website: www.salesbabu.com Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd.