Digital-Marketing00 (1)

1. Digital Marketing Digital Marketing is an online marketing where we promote our business through social media platform. At a high level, digital marketing refers to billing delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is theformula by which companies endorse goods, services, and brands. Customer heavily rely on digital means to research products. For example, Think with Google marketing intuition found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications. TYPES OF DIGITAL MARKETING:- Email Marketing Mobile Marketing Tv Ads Electronic Billboard PPC(pay per click) SMO (Social media optimization) Influencer Marketing SEO (Search Engine Optimization) SMM (Social Media Marketing) Email Marketing :-

2. The use of email within your marketing efforts to promote a business's products and services, as well as incentivize customer loyalty. Email marketing is a form of marketing that can construct the customers on your email list aware of new products, discounts, and other services. It can also be a softer vend to educate your audience on the value of your brand or keep them engaged between purchases. Mobile Marketing :- Mobile Marketing is a multi-channel online marketing approach focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through website, E-mail, SMS and MMS, social media, or mobile applications. Tv Ads :-

3. A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aim to market, a product or service. Advertiser and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the Number of commercials has grown steadily, though the length of each commercial has diminished. SEO(Search Engine Optimization) :- A Search Engine is a web-browser where we search any query to get information. as an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords

4. typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors form a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers. Components of Digital Marketing Digital Marketing spans across a massive network of digital touchpoints that customers interact with many times a day. To properly utilize these channels, you need to have an understanding of each. Paid Search :- Paid search, or pay-per-click (PPC) advertising, typically refers to the sponsored result on the top or side of a search engine results page (SERP). These ads charge you for every click and they can be tailored to appear when certain search terms are entered, so your ads are being targeted to audiences seeking something in particular. These ads can be extremely effective, as they rely on data gleaned from individual's online behavior and are used to boost website traffic by delivering relevant ads to the right people at the right time. These ads also involve retargeting , meaning that depending on the customers' actions, marketing automation tools can craft unique, personal cross-platform ads.

5. Search engine optimization :- SEO is the process of optimizing the content, technical setup, and reach of your website, so that your website, so that your pages appear at the top of a search engine result for a specific set of keyword terms. Using SEO can drive visitors to your site when they display behavior implying that they're searching for relevant products, which can be a game changer considering that 90% of people searching haven't formed an opinion about a brand yet (Status Labs,2018). while PPC and retargeting have their place, organic online traffic earned through search engine optimization has enormous influence on search rankings and, by extension, organic site traffic. By using keywords and phrases, you can use SEO to massively increase visibility and begin a lasting customer relationship. Content marketing :- Effective content marketing is not outwardly promotional in nature, but rather serves to educate and inspire consumers who are seeking information. When you offer content that is relevant to your audience, it can secure you as a thought leader and a trustworthy source of information, making it less likely that your other marketing efforts will be lost in the static. In the age of the self-directed buyer, content marketing gets three times more leads than paid search advertising, so it’s well worth the additional effort. Social media marketing :-

6. The key to effective social media marketing goes far beyond simply having active social media accounts. You must also be weaving social elements into every aspect of your marketing efforts to create as many peer-to-peer sharing opportunities as possible. The more your audience is inspired to engage with your content, the more likely they are to share it, potentially inspiring their peers to become customers as well. Know we will discuss about the best institute for digital marketing Excellence Technology :- Excellence Technology is best institute in Chandigarh Mohali. Which provides you one of the best Digital marketing in Chandigarh. Excellence Technology is a Professional Company for providing Web education and Advanced industrial Training Company in Chandigarh, Mohali and Panchkula. Excellence Technology is a leading Software Development