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Book Publishing: An Introduction. The Book Trade. Acquisitions staff and selectors need to know something about the book trade… It helps personnel determine something about the quality of an item under consideration.

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Book publishing an introduction l.jpg

Book Publishing: An Introduction

Acquistions 103


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The Book Trade

Acquisitions staff and selectors need to know something about the book trade…

  • It helps personnel determine something about the quality of an item under consideration.

  • It also aids acquisitions staff when they have to deal directly with publisher.

  • It may also aid in selecting a supplier.

Acquistions 103


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What is a publisher?

  • To publish…to issue a printed work, etc. to the public, as for sale

  • To issue the written work of an author

    (Websters)

  • Appropriate to describe book publishing as a cultural industry

    • Book Publishing: A Basic Introduction

      by John P. Dessauer

Acquistions 103


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Standard Terminology

  • Divisions of the Industry

  • Association of American Publishers has established some definitions.

Acquistions 103


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Books By Type

  • Trade books

  • Religious books

  • Professional books

  • Mass market paperbacks

  • University Press books

  • Texts

  • Government Publications

  • Serials publishers

Acquistions 103


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Functional Areas of Publishing

  • Editorial

  • Production

  • Marketing

  • Fulfillment

  • Administration

Acquistions 103


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Future Trends

  • Era of rapid change

  • Mergers and acquisitions

  • Era of the accountant-publisher

  • Multinational publishers

Acquistions 103


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Changes…

  • Simultaneous publication of popular

    works in paper, audio, or CD-ROM formats

  • Increased serialization of important new works in major magazines like Newsweek and Time

  • Major event publications

  • E-Books

Acquistions 103


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Websites

  • Association of American Publishers

    • www.publishers.org

  • Books A to Z

    • www.booksatoz.com

  • Book Web

    • www.ambook.org

  • Bookwire

    • www.bookwire.com

  • Publishers’ Catalogues Home Page

    • www.lights.com/publisher/index.html

Acquistions 103


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