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Understanding the Entertainment in Interactive Entertainment. Media Psychology [Salomon “The Study of Television in a Cross Cultural Context”, 1985]. Understanding the Entertainment in Interactive Entertainment. Media Psychology [Salomon “The Study of Television

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understanding the entertainment in interactive entertainment2

Media Psychology

[Salomon “The Study of Television

in a Cross Cultural Context”, 1985]

Understanding the Entertainment in Interactive Entertainment
understanding the entertainment in interactive entertainment3

Media Psychology

[Salomon “The Study of Television

in a Cross Cultural Context”, 1985]

Understanding the Entertainment in Interactive Entertainment
understanding the entertainment in interactive entertainment5

The Users’ engagement

and enjoyment depends on

Understanding the Entertainment in Interactive Entertainment
  • participant’s cognitive abilities
  • previous experience with media
  • visual processing abilities
  • mind set
  • beliefs, expectations, and attitudes influenced by culture
multi cultural read on assassins creed

A Review

Multi-cultural read on Assassins’ Creed

Magy Seif El-Nasr, Maha Al-Saati, David Milam, and Simon Niedenthal

slide7

Study 3

  • How background culture, disciplinary background, previous knowledge influences the game-playing experience?
slide8

Assassins’ Creed – Nostalgic feeling of home

“Walking towards the city of Jerusalem evoked much emotion; my heart beats as I approach. As I hear the chanting of the monks, the sounds of the church bells, I know I am closer to this magical city—this place of conflict. As I reach Jerusalem, I listen carefully; perhaps I can hear the sound of an Athaan piercing through the skies. To many people, Jerusalem is a holy land. To go there, is a journey of a lifetime, a dream, perhaps they would want to fulfill at one point in time. For a Middle-Easterner, wandering through the Assassins’ Creed game world might be purely driven by nostalgia, in the hope of identifying with the elements of the past. I was in it to explore a heritage many, like me, have deemed lost.” ─Maha Al-Saati

slide9

Assassins’ Creed – escape to an adventurous land

“I spent a fair amount of time during December 2007—a month during which my town in Sweden got a sum total of 6 hours of direct sunlight—in hot, sunny and dry conditions. Unlike the thousands of Swedes who fled the gloom to places like Thailand aboard chartered jets, I was bathing in the simulated radiance of medieval Jerusalem, Acre, and Damascus in the game Assassin’s Creed, climbing towers and mosques, leaping along rooftops, knocking off a few conspirators.” ─Simon Niedenthal.

slide10

Visual Design

  • Environment as Narrative
  • Architectural Patterns
  • Lighting
slide11

Architectural Patterns & City Structure

  • Chaotic city structure
  • Maze-like
slide12

Architectural Patterns & City Structure

  • When analyzing the urban environment:
  • zigzagged, narrow paths
  • never-right angled edges
  • Districts of ethnicities
  • nodes (city squares, markets)
  • landmarks (mosques, churches, and castles)
slide13

Architectural Patterns & City Structure

  • Architectural patterns:
  • Domes
  • Mosque’s minarets
  • Courtyards
  • Flat rooftops

According to Christopher Alexander’s A Pattern Language

  • Screened windows (Mashrabiyas)
  • Hanging bridges (Saabaat)
slide14

Minaret

  • Architectural Patterns: Functionality
  • To a westerner, these are mere ornamental towers.
  • Used for climbing to:
    • escape from enemies
    • view of the landscape
  • Name: Minaret
  • Function: broadcast Muslim call for prayer
slide15

Culture and architecture

Roof garden

  • Arch. Patterns based on Islamic teachings
  • Privacy principle
  • House interior is regarded as private
  • Must be visually guarded
  • House solutions resembled hijab

Masharabeya - exterior

slide16

Culture and architecture

building solutions:

Roof gardens

Courtyards

Screened Windows

slide17

Culture and Architecture

To a Middle Easterner:

  • privacy provider
  • climate solution
    • Provide lighting
    • Provide ventilation

To a Westerner

  • interpret them as jail bars
slide18

Lighting and

impact on emotions

lighting color filters:

  • Damascus: Warm tone, dry city
  • Jerusalem: Greenish, rainy, subtle detail
  • Acre: Blue, cool seaside town, slight fogginess
  • Emotional effects
  • Nostalgic feeling for a Middle-Easterner
  • Impact of lighting on Game mechanics for a westerner
slide19

Characters

  • Actions & Behaviours:
  • (‘cool guy’-like) manner
  • Fair complexion: clean-shaved face
  • Posture:
  • Head: bowed down, forward, Torso: pointed forward
  • Arms: towards the back
  • Attitude:
  • Altair depicts a reflective and determined character
slide20

NPCs and crowds

  • II. Character Design (Other NPCs)
  • 300 or more different character types: Middle-Eastern, French, English
  • Culture and Motion
  • energy & pacing
  • hand gestures and body language
  • personal space
  • posture during conversation
slide21

Effect of the game on different groups

  • Nostalgic feeling for Middle Easterners away from home
  • Likeness to visuals for middle easterners (feels like home)
  • Likeness to architecture and detail for westerners
slide22

Conclusion

  • Conclusion

User experience depends on culture, beliefs, and disciplinary background

** study is limited to 4 close readings

slide23

Acknowledgement

  • Questions and Comments?
  • Ubisoft team, especially
    • Jade Raymond for interview
    • Mr. Christophe Martin and Mr. Luc Duchaine for screenshots and images
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