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Your business can be immensely benefitted from marketing automation.
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You know the fundamentals of selling automation: it streamlines, automates, and monitors routine marketing tasks. But an honest marketing automation platform is about quite making life easier for the marketing team—it should also assist you to close more deals. It seldom happens that the sales team reaches out to a completely clueless customer. Thanks to the gamut of resources available online , customers prefer self-learning than subscribing and expecting a contact person to call back. And that is one of the biggest shifts in the industry.
Ways to Increase Sales Revenue with Automation Helps In Knowing The Customer Lead Nurturing When a lead signs up or subscribes with a brand, she is not looking for a sales representative immediately. This is actually part of her research. Hence, if your sales representative makes a call at this time, you know you have killed your chance single-handedly. Studies show that nurtured leads to convert faster. It also helps in shortening the sales cycle. Automation helps in nurturing these leads with adequate information and resources, guiding them all the way to the bottom of the marketing and sales funnel. In a perfect world, all marketing leads would be sales-ready. But in reality, most leads are not ready and need some nurturing before they can be passed to sales
Personalize Your Website . Track Your Lead On Every Channel Automation helps in identifying the activities of every lead on the web site, track their engagement with the e-mail campaigns, analyze their social interaction with the brand and the way much time they spend on the website/mobile/any other device. By the time a lead hits your website, they’ve already gained an impact on your company. A personalized website will increase your conversion rate and make a far better impression. The lead and customer data (who they’re, where they work, online behavior, etc.) are often wont to personalize landing pages and other web pages seen by each lead. Even anonymous web visitors’ experiences can be personalized.
Using Triggered Emails Email Marketing Automation is the most touted feature when it involves automation. Businesses prefer emails to communicate and connect with their customers. It not only increases the probability of building a customized relationship but also pushes leads through the sales and marketing funnel. Whether it is the marketing emails or transactional emails, automation helps in sending personalized emails automatically or when triggered. Track Your Results and ROI Doing the same thing over and over hoping for different results isn’t going to cut it in today’s digital world! Marketers got to be tracking the ROI of each program they run to ascertain if there are tangible results. An ideal ROI is 5x–meaning you’re generating 5 times the quantity of pipeline or revenue compared to what you paid to run this program.
Lead Scoring Lead scores are of the many features of marketing automation platforms that help in concluding whether a lead is ready for a sales call or not. For each activity of the lead, a selected score is assigned. The lead that has the highest score in a specific time span is deemed as the most potential lead and sales-ready. It also can be wont to track demographic data to supply a better score to a lead that matches your ideal buyer persona. Integrate Customer Experience To increase sales revenue, the marketing and sales team needs to sync- true. But that’s not it. The systems these two teams use should also be linked together. To provide complete customer experience and increase sales revenue, an amalgamation of the two systems is necessary. So, be careful whenever you are choosing a marketing automation tool, don’t forget to check the CRM integration part as well.
Ads Integration When someone visits your website, you’ll automatically add them to a custom audience on Facebook that supported their behavior. The automation that creates the customer audience is functions powerfully. Here’s an example of how you could use it: Re-engage Automation is not just about nurturing new leads and pushing them through the funnel. You also need to re-engage with the old leads who were once active on your platform, it’s called customer retention. These leads were interested in your product/services and probably had made a few purchases as well. Now, for some reason or the other, they have become dormant. Re-engage with these users with new dynamic content and extend them better offers in order to boost your sales.
Conclusion Marketing uses automation to measure and track everything, while sales use CRM to store all that information and conversation backlogs. When these two functions together, it is obviously the most powerful option a business has to increase sales revenue.
