Intranet v s e commerce sites
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Intranet v/s E-commerce sites Design Issues Agenda – Discuss design issues Goals of the site Users Content organization Navigation Look and feel Workflows Maintenance Intranet Intranet website E-commerce E-commerce website Next.. Goals of the site Users Content organization

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PowerPoint Slideshow about 'erce sites' - Patman


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Agenda discuss design issues l.jpg
Agenda – Discuss design issues

  • Goals of the site

  • Users

  • Content organization

  • Navigation

  • Look and feel

  • Workflows

  • Maintenance






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Next..

  • Goals of the site

  • Users

  • Content organization

  • Navigation

  • Look and feel

  • Workflows

  • Maintenance


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Intranet sites

  • Displaying latest and relevant information


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Intranet sites

  • Document management

  • Sharing access to information databases


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Intranet sites

  • Sharing calendars



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Intranet sites

  • Accessing employee contact information


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E-commerce sites

  • Browse for product/service prices

  • Find related/compatible products/services


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E-commerce sites

  • Compare a product/service


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E-commerce sites

  • Purchase product/service


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E-commerce sites

  • Track purchased products


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E-commerce sites

  • Easy and comfortable experience for the user

  • Quick shopping from the comfort of one’s home


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Next …

  • Goals of the site

  • Users

  • Content organization

  • Navigation

  • Look and feel

  • Workflows

  • Maintenance


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Intranet users- characteristics

  • Users: Employees of the organization

    • Know about its existence

    • Have domain specific knowledge to use information

    • Information based browsing


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E-commerce users- characteristics

  • User: Any person shopping online

    • Not necessarily aware of, or familiar with the site

    • Unaware of the content organization

    • Goal-based browsing


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Next …

  • Goals of the site

  • Users

  • Content organization

  • Navigation

  • Look and feel

  • Workflows

  • Maintenance


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Intranet

  • Lots of information

    • Include different styles of content organization

    • Inverse pyramid writing style

  • Topics important to employees of the company

    • It should answer their specific questions and concerns in detail.


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E-commerce

  • Clarify why people should purchase from the site:

    • Low prices

    • Fast shipment

    • Wider selection

    • Specialized set (hard to find elsewhere) products


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E-commerce

  • Spell out what the site sells upfront

  • Advertise the company’s uniqueness and value proposition


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Next …

  • Goals of the site

  • Users

  • Content organization

  • Navigation

  • Look and feel

  • Workflows

  • Maintenance


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Intranet & E-commerce

  • Provide more than one form of navigation

    • based on role

    • based on content organization

    • impulse oriented


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Intranet & E-commerce

  • Include search

    (entire site and section-based)


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For search results

Result titles should be hyperlinked

Include relevant summaries

Organization

Compensation for misspellings

Breadcrumbs

Intranet & E-commerce


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Next …

  • Goals of the site

  • Users

  • Content organization

  • Navigation

  • Look and feel

  • Workflows

  • Maintenance


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Intranet & E-commerce

  • Establish a standardized look and feel

  • Ability to login & view personalized content

  • Intuitive and easy to use

  • Trustworthy


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Personalized Recommendations(E-commerce only)

  • Different recommendations: New, Sale, Editor’s choice, Rare item, Bestseller

  • Feedback (rationale of recommendation)

  • Cross-selling (related items)

  • Up-selling

  • Invite customer to

    • Select interests

    • Rate purchased or browsed products


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Next …

  • Goals of the site

  • Users

  • Content organization

  • Navigation

  • Look and feel

  • Workflows

  • Maintenance


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Login

  • Single process for new and returning customers/employees

  • Minimize personal information required

  • Declare privacy policy

  • Provide a process for forgotten passwords

  • Allow creation of guest accounts

  • Provide a process to update personal information


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Process funnel

  • Minimize the number of steps

  • Provide a progress bar

  • Remove unnecessary links

  • Make sure the “Back” button works

  • Make action buttons prominent

  • Prevent errors and

    In case of errors, provide comprehensible error messages


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Checkout (E-commerce only)

  • Eliminate distractions

  • Recap the order summary

  • Display order confirmation


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Checkout contd…

  • Address deal breakers

    • Is the product in stock?

    • When will the order ship?

    • Shipping options

    • Shipping cost

    • Return policy?

    • Is tax included?

    • Gift wrapping available?

    • Ship to multiple addresses?


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Finally …

  • Goals of the site

  • Users

  • Content organization

  • Navigation

  • Look and feel

  • Workflows

  • Maintenance


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Maintenance

  • Regular update and maintenance required

  • Intranet

    • Current information

  • E-commerce

    • Dynamic pricing

    • Updating Inventory

    • Personalization and Recommendations


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Discussion

  • What Usability methodologies would you use to test each website and why?


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References

  • The Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experienceby Douglas K. van Duyne, James A. Landay, Jason I. Hong

  • Screenshots

    • E-commerce screenshot - http://www.intranetjournal.com/features/Ecommercetut.html

    • Amazon. COM

    • Intranet Images- Google Image Search



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