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about golite

Who Is GoLite?. GoLite is the world's premier producer of lite-weight, technical clothing and equipment for active outdoor sports. Inspired, designed, and tested in beautiful Boulder, Colorado, GoLite clothing, backpacks, tents, sleeping bags, and accessories offer uncompromised head-to-toe performance, durability, and versatility at the lightest possible weight to maximize your enjoyment and performance in the outdoors. GoLite's commitment to product innovation and quality is backed by a lifeti9452

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about golite

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    1. About GoLite

    2. Who Is GoLite? GoLite is the world’s premier producer of lite-weight, technical clothing and equipment for active outdoor sports. Inspired, designed, and tested in beautiful Boulder, Colorado, GoLite clothing, backpacks, tents, sleeping bags, and accessories offer uncompromised head-to-toe performance, durability, and versatility at the lightest possible weight to maximize your enjoyment and performance in the outdoors. GoLite’s commitment to product innovation and quality is backed by a lifetime warranty. Since GoLite was founded in 1998, we have been pushing the envelope of theory, practice, and design innovation, and the company has led a “lightweight gear revolution” that has changed an entire industry. GoLite is more than a name: it is philosophy, a lifestyle, and a commandment to do more with less. GoLite athlete Ambassadors in the sports of backpacking, trail running, and adventure racing regularly share “how to GoLite” techniques in outreach seminars around the world. Environmental stewardship and social responsibility have been fundamental to GoLite’s mission and core values since its founding. We are committed to minimizing their environmental footprint – to GoLite on the Planet - through innovation, resourcefulness and partnership.

    3. History 1992 – 1994 Founders, Demetri “Coup” and Kim Coupounas climb Kilimanjaro for their honeymoon Coup + Kim take miserable heavyweight backpacking trip in Maine: the seed is planted 1995 – 97 Coup + Kim climb 50 U.S. “high points,” including Denali in Alaska hauling 60 lb packs and 100 lb sleds 1998 – 1999 Kim + Coup launch GoLite in outdoor athletic “Mecca” of Boulder, Colorado First 12 products launched at Outdoor Retailer Summer Market (the “Tornado show”) Ten page feature article about GoLite in Outside Magazine 2000 – 2004 GoLite grows worldwide. Many product awards and accolades. 2004 GoLite co-founder, Demetri Coupounas, set world record for longest known thru-hike without re-supply: 470+ mile Colorado Trail 2005 Kim elected Chairman of the Outdoor Industry Board 2006 GoLite trademark sold to Timberland GoLite Boulder continues to operate as normal GoLite Footwear launches at O.R. Summer Market

    4. 2000 – 2002: Backpacker names Den2 “Tent of the Future” Outside designates Gust Pack top of Evolution of Pack Design Outdoor Writer’s Guild’s Chrystal Bowl Award for Innovation (UK). 1st U.S. company to win award. TGO magazine (UK) names Flow jacket “Best Buy” 2003 Polartec Apex Award for Product Excellence GoLite feature article included in book Outside 25 (best articles of 1st 25 years) 2004 Backpacker Editors’ Choice Award (Kinetic Jacket) Adventure Sports Editors’ Choice Award (24 Pack) American Tri Editors’ Choice Award (Fruita Pack) 2005 Backpackinglight “Lightitude Award” for Excellence in Design (Momentum Jacket) Mountain Bike “Eye Candy” award (Rage Jacket) 2006 Backpacker Editors’ Choice Award (Xirtam Jacket) Backpacker Readers’ Choice Awards “Favorite Ultralight Packs” Backpacker “Best Buy” (Perspective Pack) TGO (UK) “Best Buy” (Feather sleeping bag) 2007 National Geographic’s “Best of Adventure Gear” (Sun Dragon trail running shoe and Chrome Dome hiking umbrella) Outside Magazine’s “Green Gear of the Year “ Award for The DriMove Sleeveless top Awards & Accolades

    5. Brand Positioning GoLite commandment: do more with less. This ideal infuses every design, concept and idea Uncompromised head-to-toe performance, durability, & versatility at lightest possible weight Maximizes outdoor performance & enjoyment All the serious outdoor enthusiast needs; nothing he/she doesn’t For wide range of outdoor enthusiasts: not just the elite Inspired, designed, and tested in Boulder, Colorado

    6. Who We Serve Our Design Inspiration Designed for the most demanding outdoor athletes Those for whom product weight + quality have a direct impact on their performance, comfort, safety, and fun Our Target Consumer THE authentic brand enhancing the outdoor experience of the broad range of outdoor enthusiast

    7. Why Consumers Buy the Brand Functional Maximinimalism - maximum performance, lightest possible weight Supremely functional and versatile: ideal for multiple sports Cutting edge, premium materials & workmanship, proprietary technologies Superior durability & comfort at very low weight Simple, straight-forward, intuitive designs No “bells + whistles”: all you need, nothing you don’t Affordable (not over-engineered) Designed and tested with and for pinnacle outdoor athletes Emotional Freedom from heavy gear / burden to perform and connect to self + nature More comfort, speed, mobility, safety, & FUN outdoors Association with a pioneer, innovator, market leader, market maker – “The Best” Affiliation with a rebel, a brand that encourages you to seek out your own truth, your own individuality, your own way Connection to the outdoor athlete & to Boulder, Colorado

    8. The Opportunity The number one barrier to outdoor participation is lack of time Americans are spending more time doing activities that have easy access, are easy to learn, require less specialized gear, and can be done in a day. Many Americans are looking to simplify their lives and reduce their environmental footprint. Hiking / backpacking is one of the top five gate-way activities for all outdoor enthusiasts. Trail running one of the Top 5 most popular outdoor activities among Americans with a 22.1% increase in participation from 1998 to 2005. Over 40 million (1 in 7) Americans trail run, or 14% of the US population. Trail running is easy to access with low barriers to entry. Can be done on any unpaved road / trail without significant travel or time Sales of “done-in-a-day” merchandise and less technical equipment has increased along with clothing sales and accessories used for short hikes … with increased sales of “fast and light” equipment, apparel and footwear. Americans need an outdoor brand that will simplify their lives and make the time they do spend outdoors more fun. Source: OIA Top Line Retail Sales Report, November 2004 and August 2006 Outdoor Industry Association “Exploring the Active Lifestyle” study by Harris Interactive, 2004

    9. Why Buy GoLite?

    10. GoLite on the Planet We are committed to minimizing our footprint-- to GoLite on the Planet -- through innovation, resourcefulness and partnership. Our long term objective is to eliminate our environmental footprint and to be a net contributor to the health of the planet. We are striving to be a carbon neutral, zero waste company that uses a majority of environmentally preferred materials in our products by 2010. We are taking the steps to take full life-cycle responsibility for our products through sustainable materials, ecologically intelligent design, and innovative recycling processes. In this endeavor, we will sacrifice no product performance or aesthetics.   Our headquarters is 100% carbon neutral through both energy efficient practices as well as carbon offsets through NativeEnergy. We utilize certified Green-e renewable energy, energy efficient lighting, “zero waste” recycling practices, and eco-friendly office products. Our full sustainability efforts include commitments to community-based polyester recycling, alternative transportation, volunteerism, environmentally-friendly packaging and printing, and supporting environmental non-profits Our staff-driven GoLite on the Planet Task Force provides internal accountability to our goals and commitments. To learn more, visit www.golite.com.

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