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About

About. Doughnuts, Hot and Cold Beverages Original Glazed ® Revenue $403MM 711 stores (477 international, 234 domestic) 21 Countries Traded under KKD on NYSE Current Stock Price $7.86. History. 1937 - Vernon Rudolph founded in Winston Salem, NC 1976 - Sold to Beatrice Foods Company

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  1. About • Doughnuts, Hot and Cold Beverages • Original Glazed ® • Revenue $403MM • 711 stores (477 international, 234 domestic) • 21 Countries • Traded under KKD on NYSE • Current Stock Price $7.86

  2. History 1937 - Vernon Rudolph founded in Winston Salem, NC 1976 - Sold to Beatrice Foods Company 1982 - Repurchased by a group of franchisees 2000 - IPO 2001 - First store outside of US opened in Toronto 2003 - First stores to open outside of North America

  3. Major Competitors Stock Price Changes for 1 year period

  4. SWOT Analysis Strengths Weaknesses 88% sales – doughnuts Lack of menu variety Lack of “healthy” product Lack of online doughnut purchases Threats Diet trends International market stability • Brand Loyalty • Readily available product • Fundraising program • Unique brand and marketing • Fresh “hot” doughnuts Opportunities • Expansion in vacation destinations • more menu variety

  5. Unique Marketing & Promotion

  6. Works Cited • http://www.newraleigh.com/images/made/images/articles/free-krispy-kreme-donuts_602_500_80_s.jpg • http://krispykreme.com/home • http://krispykreme.com/about-us/history • http://investor.krispykreme.com/phoenix.zhtml?c=120929&p=proxy • http://potomaclocal.com/wp-content/uploads/2012/01/010211-krispy-kreme.jpg • http://upload.wikimedia.org/wikipedia/commons/5/50/Krispy_Kreme_Doughnuts.jpg • http://money.msn.com/investment-advice/article-4.aspx?post=607628f4-0ed8-4bec-852d-c289a9a72086 • http://seekingalpha.com/article/811071-earnings-preview-krispy-kreme-doughnuts • http://www.investorplace.com/2012/08/dunkin-and-krispy-kreme-not-so-tempting/print • http://www.dunkinbrands.com/ • http://investor.dunkinbrands.com/financials.cfm • http://www.krispykremechallenge.com/ • http://www.rexhealthblog.com/images/krispy-kreme-challenge.jpg • http://gotriangle.files.wordpress.com/2011/10/krispy-kreme-burger.jpg • http://www.krispykreme.com.tr/images/hakkimizda_2b.jpg

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