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Prospects for Livestock Exports. Michael Finucan Manager – Livestock Exports Meat and Livestock Australia. Overview. Industry overview Live sheep trade Volume and Value Key Markets what\'s driving demand? can we supply?. Industry Overview.

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Presentation Transcript
prospects for livestock exports

Prospects for Livestock Exports

Michael Finucan

Manager – Livestock Exports

Meat and Livestock Australia

overview
Overview
  • Industry overview
  • Live sheep trade
    • Volume and Value
    • Key Markets
    • what\'s driving demand?
    • can we supply?
industry overview
Industry Overview
  • The Hassall Report (2006) found the industry creates 13,000 jobs and contributes $1.8billion to the economy annually
  • In 2008 the total livestock exports was worth $975 Million
demand factors
Demand Factors
  • Price
    • Australian Dollar
    • Sea Freight
    • Domestic sheep supply
  • Competition / Alternative supply
  • Religious requirement
  • Government subsidies
  • Humanitarian aid
in market competition
In Market Competition
  • Who is our key competitor in the market?
in market competition19
In Market Competition
  • Who is our key competitor in the market?
    • Livestock from competitor countries like Somalia, Iran, Sudan
in market competition20
In Market Competition
  • Who is our key competitor in the market?
    • Livestock from competitor countries like Somalia, Iran, Sudan
    • Do we compete with Imported Chilled and Frozen beef
religious requirements
Religious requirements
  • 2 key religious festivals
    • Ramadan
      • Is the Islamic month of fasting, in which participating Muslims do not eat or drink anything from dawn until sunset
      • Eid ul-Fitr - Festival of Breaking the Fast
    • Hajj pilgrimage
      • The Hajj is a pilgrimage to Mecca
      • Eid al Adha– Festival of the sacrifice
humanitarian aid
Humanitarian Aid
  • Oman
    • Approximately 50% of the volume exported in 2008 was for charity
    • Sheep are purchased by local Toyota dealer (Saud Bahwan) and distributed to the poor.
    • This demand has seen 2008 annual volume reach 741,000hd
slide37
Oman

Charity Volume

prospects for 2009
Prospects for 2009
  • Demand to remain strong
    • Religious needs
    • Food security issues
    • Humanitarian aid
  • Supply will be the issues
    • Australian flock to decline a further 5%
    • Extra pressure on already tight supply
    • Savings in currency will be offset by cost of sheep
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