Will Google’s 2017 Changes Affect Your
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Will Google’s 2017 Changes Affect Your Website Search Ranking? PowerPoint PPT Presentation


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Each year Google makes changes to its search engine algorithm and when it does, what you optimized for last year may not work for your website this year. Some things remain the same; stale content is out, bad links (or spam links) are out, and mobile website development is very in.

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Will google s 2017 changes affect your website search ranking

Will Google’s 2017 Changes Affect Your

Website Search Ranking?

• Best Practices

• Internet Marketing

Whenever Google changes something, it affects your web site. Google is the

go-to search engine and has even become part of the general lexicon. How

many times have you heard someone say “Just Google it”? Plenty of times,

right? So naturally, if Google changes something, you had better sit up and

take notice.

Each year Google makes changes to its search engine algorithm and when it

does, what you optimized for last year may not work for your website this year.

Some things remain the same; stale content is out, bad links (or spam links)

are out, and mobile website development is very in. Here is a list of what’s

new:

Real-Time Penguin

Penguin is a Google tool designed to search out websites that use spam links or

links that don’t work in an attempt to fool search engines. Once Penguin finds

such a site, the site would effectively be blacklisted until the links are corrected

or removed. Unfortunately, it took a long time to get reinstated, even if you

corrected it immediately, because you had to wait for the next update. Now,

Penguin is real time and additionally, it doesn’t block the whole site anymore,

just the offending page on the site. As an added bonus, you won’t have to wait

for the next update to be reinstated.

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