Each year Google makes changes to its search engine algorithm and when it does, what you optimized for last year may not work for your website this year. Some things remain the same; stale content is out, bad links (or spam links) are out, and mobile website development is very in.
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Whenever Google changes something, it affects your web site. Google is the
go-to search engine and has even become part of the general lexicon. How
many times have you heard someone say “Just Google it”? Plenty of times,
right? So naturally, if Google changes something, you had better sit up and
Each year Google makes changes to its search engine algorithm and when it
does, what you optimized for last year may not work for your website this year.
Some things remain the same; stale content is out, bad links (or spam links)
are out, and mobile website development is very in. Here is a list of what’s
Penguin is a Google tool designed to search out websites that use spam links or
links that don’t work in an attempt to fool search engines. Once Penguin finds
such a site, the site would effectively be blacklisted until the links are corrected
or removed. Unfortunately, it took a long time to get reinstated, even if you
corrected it immediately, because you had to wait for the next update. Now,
Penguin is real time and additionally, it doesn’t block the whole site anymore,
just the offending page on the site. As an added bonus, you won’t have to wait
for the next update to be reinstated.
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