the subhub com guide to getting free traffic to your website
Download
Skip this Video
Download Presentation
The SubHub Guide to: Getting Free Traffic to Your Website

Loading in 2 Seconds...

play fullscreen
1 / 69

The SubHub.com Guide to: - PowerPoint PPT Presentation


  • 303 Views
  • Uploaded on

The SubHub.com Guide to: Getting Free Traffic to Your Website What we will cover What is Search Engine Marketing? What we will cover What is Search Engine Marketing? Understanding How The Search Engines Find Your Website What we will cover What is Search Engine Marketing?

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'The SubHub.com Guide to:' - johana


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
what we will cover
What we will cover
  • What is Search Engine Marketing?
what we will cover3
What we will cover
  • What is Search Engine Marketing?
  • Understanding How The Search Engines Find Your Website
what we will cover4
What we will cover
  • What is Search Engine Marketing?
  • Understanding How The Search Engines Find Your Website
  • The 3 Simple Steps for Building Free Traffic
what we will cover5
What we will cover
  • What is Search Engine Marketing?
  • Understanding How The Search Engines Find Your Website
  • The 3 Simple Steps for Building Free Traffic
  • Tracking Your Search Engine Marketing Success
what is search engine marketing
What Is Search Engine Marketing?

“Strategies, tactics and activities undertaken to drive more traffic from the search engines to your website”

ways to market your website
Ways to Market Your Website

1

3

Online

4

2

Offline

Free

Paid

focus on free online marketing
Focus on Free Online Marketing

1

3

Online

4

2

Offline

Free

Paid

can google index your website10
Can Google Index Your Website?

Type in

Site:www.YourDomainName.com

reasons your site can t be indexed
Reasons Your Site Can’t be Indexed
  • Navigation created with Javascript, image maps or Flash
reasons your site can t be indexed13
Reasons Your Site Can’t be Indexed
  • Navigation created with Javascript, image maps or Flash
  • Content in frames
reasons your site can t be indexed14
Reasons Your Site Can’t be Indexed
  • Navigation created with Javascript, image maps or Flash
  • Content in frames
  • No Sitemap
reasons your site can t be indexed15
Reasons Your Site Can’t be Indexed
  • Navigation created with Javascript, image maps or Flash
  • Content in frames
  • No Sitemap

BUT…….Be Careful about making changes that break links (more about this later)

which search engines are important
Which Search Engines Are Important?

Google

Yahoo

MSN

AOL

Ask

Others >3%

slide24

Repeat Keywords in:

In the domain name

The title

The body text

slide25

Repeat Keywords in:

In the domain name

The title

The body text

BUT…….

Google then has to decide what order they should list the pages they have found on the search results page

how does google rank pages28
How Does Google Rank Pages?

But We Do Know Some

Important Facts ………

inbound links30
Inbound Links

PageRank 6

PageRank 7

PageRank 7

PageRank 4

inbound links31
Inbound Links

PageRank 6

Relevance of Linking Website

inbound links32
Inbound Links

PageRank 6

Relevance of Linking Website

Anchor Text

Best Vegetarian Food 2007You voted for the best Vegan Restaurant in New York, and we’ve now counted the votes and the results are in..

inbound links33
Inbound Links

PageRank 6

Relevance of Linking Website

One way

Anchor Text

Reciprocal links v’s One Way Link

Reciprocal

deep searching
Deep Searching

100% ?

Home

Page

deep searching36
Deep Searching

20%

Home

Page

Category

Article

Article

Article

80%

slide39
STEP 1 – Build List of Keyword

STEP 2 – Create Quality Content

slide40
STEP 1 – Build List of Keyword

STEP 2 – Create Quality Content

STEP 3 – Build Inbound Links

step 1 build list of keywords
STEP 1- Build List of Keywords

“What words will people type into the search engines to find your website”

start a membership website

step 1 build list of keywords42
STEP 1- Build List of Keywords

start a membership website

step 1 build list of keywords43
STEP 1- Build List of Keywords

start a membership website

Keyword List

Membership website

Subscription website

Make money from online content

Make money from online advertising

Make money from blogging

Start an online magazine

Start an online journal

etc.

step 2 create quality content
STEP 2 – Create Quality Content

Category

Publish for

Profit

Article

Article

Article

Article

Make Money from

Online Content

Start an Online

Magazine

How to start a

Subscription website

How to start a

Membership website

step 3 build inbounds link
STEP 3 – Build Inbounds Link

Good content attracts inbound links

…….. but it can be slow

step 3 build inbounds link48
STEP 3 – Build Inbounds Link

Link Baiting

  • Say something controversial
step 3 build inbounds link49
STEP 3 – Build Inbounds Link

Link Baiting

  • Say something controversial
  • Provide unique & exclusive information
step 3 build inbounds link50
STEP 3 – Build Inbounds Link

Link Baiting

  • Say something controversial
  • Provide unique & exclusive information
  • Provide something valuable for free e.g. an ebook, searchable directory, etc
step 3 build inbounds link51
STEP 3 – Build Inbounds Link

Link Baiting

  • Say something controversial
  • Provide unique & exclusive information
  • Provide something valuable for free e.g. an ebook, searchable directory, etc
  • Add a useful tool to your website e.g. cheap flight finder on a travel site
step 3 build inbounds link52
STEP 3 – Build Inbounds Link

Link Baiting

  • Say something controversial
  • Provide unique & exclusive information
  • Provide something valuable for free e.g. an ebook, searchable directory, etc
  • Add a useful tool to your website e.g. cheap flight finder on a travel site

Remember the internet never forgets, so don’t do anything you will regret later

step 3 build inbounds link53
STEP 3 – Build Inbounds Link

Add Your Inbound Link to Other Websites

step 3 build inbounds link54
STEP 3 – Build Inbounds Link

Add Your Inbound Link to Other Websites

  • Forums
step 3 build inbounds link55
STEP 3 – Build Inbounds Link

Add Your Inbound Link to Other Websites

  • Forums
  • Directories
step 3 build inbounds link56
STEP 3 – Build Inbounds Link

Add Your Inbound Link to Other Websites

  • Forums
  • Directories
  • Social networking websites
step 3 build inbounds link57
STEP 3 – Build Inbounds Link

Add Your Inbound Link to Other Websites

  • Forums
  • Directories
  • Social networking websites
  • Article submission sites e.g. SubmitYourArticle.com
step 3 build inbounds link58
STEP 3 – Build Inbounds Link

Add Your Inbound Link to Other Websites

  • Forums
  • Directories
  • Social networking websites
  • Article submission sites e.g. SubmitYourArticle.com
  • Expert sites e.g. HubPages.com, Squidoo.com, etc
summary of important information64
Summary of Important Information

www.popuri.us

http://www.YourDomainName.com

who is visiting your website
Who is Visiting Your Website?

www.google.com/analytics

summary
Summary

Good Quality Content

+

Inbound Links

=

ad