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The SubHub.com Guide to: Getting Free Traffic to Your Website What we will cover What is Search Engine Marketing? What we will cover What is Search Engine Marketing? Understanding How The Search Engines Find Your Website What we will cover What is Search Engine Marketing?

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The subhub com guide to getting free traffic to your website l.jpg
The SubHub.com Guide to:Getting Free Traffic to YourWebsite


What we will cover l.jpg
What we will cover

  • What is Search Engine Marketing?


What we will cover3 l.jpg
What we will cover

  • What is Search Engine Marketing?

  • Understanding How The Search Engines Find Your Website


What we will cover4 l.jpg
What we will cover

  • What is Search Engine Marketing?

  • Understanding How The Search Engines Find Your Website

  • The 3 Simple Steps for Building Free Traffic


What we will cover5 l.jpg
What we will cover

  • What is Search Engine Marketing?

  • Understanding How The Search Engines Find Your Website

  • The 3 Simple Steps for Building Free Traffic

  • Tracking Your Search Engine Marketing Success


What is search engine marketing l.jpg
What Is Search Engine Marketing?

“Strategies, tactics and activities undertaken to drive more traffic from the search engines to your website”


Ways to market your website l.jpg
Ways to Market Your Website

1

3

Online

4

2

Offline

Free

Paid


Focus on free online marketing l.jpg
Focus on Free Online Marketing

1

3

Online

4

2

Offline

Free

Paid



Can google index your website10 l.jpg
Can Google Index Your Website?

Type in

Site:www.YourDomainName.com



Reasons your site can t be indexed l.jpg
Reasons Your Site Can’t be Indexed

  • Navigation created with Javascript, image maps or Flash


Reasons your site can t be indexed13 l.jpg
Reasons Your Site Can’t be Indexed

  • Navigation created with Javascript, image maps or Flash

  • Content in frames


Reasons your site can t be indexed14 l.jpg
Reasons Your Site Can’t be Indexed

  • Navigation created with Javascript, image maps or Flash

  • Content in frames

  • No Sitemap


Reasons your site can t be indexed15 l.jpg
Reasons Your Site Can’t be Indexed

  • Navigation created with Javascript, image maps or Flash

  • Content in frames

  • No Sitemap

BUT…….Be Careful about making changes that break links (more about this later)



Which search engines are important l.jpg
Which Search Engines Are Important?

Google

Yahoo

MSN

AOL

Ask

Others >3%


Slide24 l.jpg

Repeat Keywords in:

In the domain name

The title

The body text


Slide25 l.jpg

Repeat Keywords in:

In the domain name

The title

The body text

BUT…….

Google then has to decide what order they should list the pages they have found on the search results page




How does google rank pages28 l.jpg
How Does Google Rank Pages?

But We Do Know Some

Important Facts ………



Inbound links30 l.jpg
Inbound Links

PageRank 6

PageRank 7

PageRank 7

PageRank 4


Inbound links31 l.jpg
Inbound Links

PageRank 6

Relevance of Linking Website


Inbound links32 l.jpg
Inbound Links

PageRank 6

Relevance of Linking Website

Anchor Text

Best Vegetarian Food 2007You voted for the best Vegan Restaurant in New York, and we’ve now counted the votes and the results are in..


Inbound links33 l.jpg
Inbound Links

PageRank 6

Relevance of Linking Website

One way

Anchor Text

Reciprocal links v’s One Way Link

Reciprocal


Deep searching l.jpg
Deep Searching

100% ?

Home

Page


Deep searching36 l.jpg
Deep Searching

20%

Home

Page

Category

Article

Article

Article

80%



Slide38 l.jpg

STEP 1 – Build List of Keyword


Slide39 l.jpg

STEP 1 – Build List of Keyword

STEP 2 – Create Quality Content


Slide40 l.jpg

STEP 1 – Build List of Keyword

STEP 2 – Create Quality Content

STEP 3 – Build Inbound Links


Step 1 build list of keywords l.jpg
STEP 1- Build List of Keywords

“What words will people type into the search engines to find your website”

start a membership website


Step 1 build list of keywords42 l.jpg
STEP 1- Build List of Keywords

start a membership website


Step 1 build list of keywords43 l.jpg
STEP 1- Build List of Keywords

start a membership website

Keyword List

Membership website

Subscription website

Make money from online content

Make money from online advertising

Make money from blogging

Start an online magazine

Start an online journal

etc.


Step 2 create quality content l.jpg
STEP 2 – Create Quality Content

Category

Publish for

Profit

Article

Article

Article

Article

Make Money from

Online Content

Start an Online

Magazine

How to start a

Subscription website

How to start a

Membership website


Slide45 l.jpg

STEP 2 – Create Quality Content


Step 3 build inbounds link l.jpg
STEP 3 – Build Inbounds Link

Good content attracts inbound links

…….. but it can be slow


Step 3 build inbounds link47 l.jpg
STEP 3 – Build Inbounds Link

Link Baiting


Step 3 build inbounds link48 l.jpg
STEP 3 – Build Inbounds Link

Link Baiting

  • Say something controversial


Step 3 build inbounds link49 l.jpg
STEP 3 – Build Inbounds Link

Link Baiting

  • Say something controversial

  • Provide unique & exclusive information


Step 3 build inbounds link50 l.jpg
STEP 3 – Build Inbounds Link

Link Baiting

  • Say something controversial

  • Provide unique & exclusive information

  • Provide something valuable for free e.g. an ebook, searchable directory, etc


Step 3 build inbounds link51 l.jpg
STEP 3 – Build Inbounds Link

Link Baiting

  • Say something controversial

  • Provide unique & exclusive information

  • Provide something valuable for free e.g. an ebook, searchable directory, etc

  • Add a useful tool to your website e.g. cheap flight finder on a travel site


Step 3 build inbounds link52 l.jpg
STEP 3 – Build Inbounds Link

Link Baiting

  • Say something controversial

  • Provide unique & exclusive information

  • Provide something valuable for free e.g. an ebook, searchable directory, etc

  • Add a useful tool to your website e.g. cheap flight finder on a travel site

    Remember the internet never forgets, so don’t do anything you will regret later


Step 3 build inbounds link53 l.jpg
STEP 3 – Build Inbounds Link

Add Your Inbound Link to Other Websites


Step 3 build inbounds link54 l.jpg
STEP 3 – Build Inbounds Link

Add Your Inbound Link to Other Websites

  • Forums


Step 3 build inbounds link55 l.jpg
STEP 3 – Build Inbounds Link

Add Your Inbound Link to Other Websites

  • Forums

  • Directories


Step 3 build inbounds link56 l.jpg
STEP 3 – Build Inbounds Link

Add Your Inbound Link to Other Websites

  • Forums

  • Directories

  • Social networking websites


Step 3 build inbounds link57 l.jpg
STEP 3 – Build Inbounds Link

Add Your Inbound Link to Other Websites

  • Forums

  • Directories

  • Social networking websites

  • Article submission sites e.g. SubmitYourArticle.com


Step 3 build inbounds link58 l.jpg
STEP 3 – Build Inbounds Link

Add Your Inbound Link to Other Websites

  • Forums

  • Directories

  • Social networking websites

  • Article submission sites e.g. SubmitYourArticle.com

  • Expert sites e.g. HubPages.com, Squidoo.com, etc




How many inbound links does your site have61 l.jpg
How Many Inbound Links Does Your Site Have?

Link:www.YourDomainName.com


How many inbound links does your site have62 l.jpg
How Many Inbound Links Does Your Site Have?

Link:www.YourDomainName.com



Summary of important information64 l.jpg
Summary of Important Information

www.popuri.us

http://www.YourDomainName.com



Who is visiting your website l.jpg
Who is Visiting Your Website?

www.google.com/analytics


Summary l.jpg
Summary

Good Quality Content

+

Inbound Links

=



ad