The Changing face of Asian retail
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The changing face of asian retail

The Changing face of Asian retail

Naresh Ahuja, CEO, ETP Group

Every year 50,000 retail associates across 25,000 Stores, serve 180 million retail consumers selling over 15 billion

dollars of merchandise in 20 countries using ETP Software

4/1/2015


The changing face of asian retail

The Middle class in SE Asia, India and China in 2012, 74% of Major Markets


The changing face of asian retail

The Middle class in SE Asia, India and China in 2020, 85% of Major markets


The changing face of asian retail

Growing Middle Class

1200

1000

800

600

400

200

0

India

SEA

China

Brazil

France,

Germany, UK

US

2012

2020


The changing face of asian retail

GDP per capita Growth in Asia

12,000

10,000

8,000

6,000

4,000

2,000

0

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

China

India

Indonesia

Philippines

Thailand


The changing face of asian retail

Asian Business Models

Company

Owned

Multi

Brand

Shop In

Shop

Multi

Country

Franchisor

Models

ETP

Multi

Company

Franchisee

Models

Wholesale

Sales

Consignment

Models

Web

Sales

Channel


The changing face of asian retail

Retail and Ecommerce


The changing face of asian retail

eCommerce and Omni-Channel in Asia

Customer expectations are that all retailers and brands should have a consistent

experience across brick and click channels, not there yet

However, most brands and retailers are yet to agree on an eCommerce strategy

Retailers are slow to invest in an omni-channel strategy

Merchandise Planning for e-commerce becoming a hot area

CRM is becoming a key factor across channels as many players compete for wallet

share

Large Venture investments in ecommerce create uncertainty and volatility in the

minds of retailers as ecommerce vendors use cash to buy revenue

With COD and easy returns, people are more comfortable with shopping online

Credit/Debit

Cards issued

%age of

population

Country

Indonesia

Phillipines

Malaysia

India

Thailand

Singapore

Poulation

74

50

28

255

102

31

1299

68

29%

49%

90%

102%

161%

740%

1,320

109

37

5


The changing face of asian retail

Thailand

Political uncertainty, yet in 2014 consumer spending increased

Tourism bounces back after a brief slow down

Retailers see the need to internationalize their business

Few very large players then a big gap, and then mid-sized players

More focus on CRM as there is a need to have steady revenue in down times

Local Mall groups continue expansion

Consignment and SIS models continue to dominate the market, pose huge

challenges in transparency

2014, Ecommerce <1% of Retail sales,

expected to be 1.5 % by 2018


The changing face of asian retail

Philippines

BPOs and Foreign Worker Inflows have improved the urban economies of the

Philippines, Japanese investments in manufacturing

There is good growth outside Metro Manila as well and malls are springing up

in smaller cities and towns along with the advent of small community malls

catering to the demographic mix

A young and vibrant population with a demand for fashion and convenience is

driving value and fast fashion

Personal high quality services is expected and provided

A large number of mid sized retailers and 4 to 5 large retailers dominate the

space

Improving mall and telecom infrastructure is helping retailers modernize

2014, Ecommerce 0.4% of Retail sales,

expected to be 1 % by 2018


The changing face of asian retail

Indonesia

A young consumer with growing affluence in ASEANs largest economy, 16th

largest in the world and will be 7thlargest by 2030

Currency volatility affects GDP and international brands try to absorb

expensive dollar

High growth of 1stclass malls, a discerning consumer buy locally and no longer

only abroad

Retail sales expected to grow 12-14% YOY from 411 BUSD in 2014

Indonesian retailers bullish and expanding rapidly outside Jakarta

Traditional retail at 78% is expected to drop to 58% by 2018, showing the high

growth of modern retail

Large retailers consolidating smaller ones

2014, Ecommerce <1% of Retail sales,

expected to be 1.4 % by 2018


The changing face of asian retail

India

Market is buoyant both in retail and e-commerce, positive consumer sentiment

International retailers investing strongly and understanding India price points

and buying patterns

Local brands mushrooming, RituKumar, Chemistry, AND…..

Due to Billions invested in e-commerce huge discounts on various brands and

products are given by Flipkartand Myntra etc..

Many brands setting up their own ecommerce channels, and offering

ecommerce players EOSS merchandise

Supply chain challenges continue, improvements are slow

Unified GST to be introduced in 2016

2014, Ecommerce 0.8% of Retail sales,

expected to be 1.6 % by 2018


The changing face of asian retail

The Changing face of Asian retail

Naresh Ahuja, CEO, ETP Group

Every year 50,000 retail associates across 25,000 Stores, serve 180 million retail consumers selling over 15 billion

dollars of merchandise in 20 countries using ETP Software

4/1/2015


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