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The DeSoto Times Today. Getting Results for Advertisers. The DeSoto Times Today. DeSoto County’s most established, fastest growing, newspaper: Since 1839, the community’s leading editorial conscience and voice, and the county’s oldest business.

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The desoto times today

The DeSoto Times Today

Getting Results for Advertisers


The desoto times today1
TheDeSoto Times Today

  • DeSoto County’s most established, fastest growing, newspaper:

    • Since 1839, the community’s leading editorial conscience and voice, and the county’s oldest business.

    • Since August, 1997, DeSoto County’s only daily newspaper.

    • The DeSoto Times Today’s paid circulation grew a whopping 57% over last year.


The desoto times today2
TheDeSoto Times Today

  • Serving the Memphis area and state’s fastest growing population.

    • DeSoto County is experiencing explosive growth--every week 8.3 new families move into DeSoto County.

    • In the last three years (since 1997) population has increased 19% to 104,342 people.

    • DeSoto County ranks seventh in the nation in “potential for growth and prosperity.”


The desoto times today3
TheDeSoto Times Today

  • Serving the Memphis area’s most affluent population.

    • Highest average Household income in the Memphis Trading Area.

      • Hernando - $52,137

      • Horn Lake - $51,212

      • Olive Branch - $57,197

      • Southaven - $58,887


The desoto times today4
TheDeSoto Times Today

  • The area’s quality newspaper.

    • Small Business of the Year, Southaven Chamber of Commerce, 1998

    • Mississippi Press Association, Division C, seven first-place awards including the prestigious General Excellence Award, 1998

    • Mississippi-Louisiana Associated Press, 3 First- place awards, 1999.

  • Awards = Quality. Quality = Credibility


The desoto times today serves its community
The DeSoto Times Today Serves Its Community

  • Sponsored Southaven SpringFest

  • Sponsored Hernando’s A-Fair

  • Major sponsor DeSoto County Business Expo

  • Conducted Citizenship Bee for DeSoto County students

  • Sponsored Baptist Hospital Progressive Care Center AutumnFest

  • Sponsored golf event to raise money for Habitat for Humanity

  • Community Service = Credibility = Positive advertising environment


Newspapers get results for advertisers
Newspapers Get Results for Advertisers

  • The #1 Local Medium?

    • Habit, familiarity

    • Tangible

    • Portable

    • Low production cost Vs. TV, Cable

    • Expandable inventory

    • Classifieds


Newspapers
Newspapers

  • The #1 Local Medium

    • Readers pay for it

    • Special-interest sections

    • Upscale, best prospects

    • Coupon capability

    • Co-op opportunities


Newspapers get results for advertisers1
Newspapers Get Results for Advertisers

  • Readers shop newspapers (thin market)

    • Only 4% of consumers are “in the market” on any day.

    • Miss that day, and you’ve missed a sale.

    • New advertising research indicates that two principles are critical to advertising success:

      • Consistency

      • Recency


Consistency
Consistency

  • Have exposure on a consistent basis--every day to create awareness and interest.

    • As constant reminders

    • As reinforcement of brand preference


Recency
Recency

  • Research indicates that the most effective ad is the last ad seen before a purchase (recency).

  • Consistency and recency go hand in hand.

  • Be in the paper every day to assure yours is the last ad seen before a purchase.

  • Better to be in more often with smaller ads than to be in less frequently with bigger ads.


The desoto times today gets results
The DeSoto Times Today Gets Results

  • Ask All Star Chevrolet

  • Ask Southland Chrysler Jeep

  • Ask Trinity Baptist Church

  • Ask Bancorp South


The desoto times today5
The DeSoto Times Today

  • Fills in the DeSoto County newspaper hole.

    • The Memphis newspaper doesn’t reach 69% of DeSoto County Households.

    • The Memphis newspaper’s circulation in DeSoto County is declining about 2% a year.

      • The DeSoto Times Today’s circulation is growing at the rate of 57% per year.


The desoto times today6
The DeSoto Times Today

  • Reaches 21% of DeSoto County Households.

  • Thirty-nine percent of DeSoto Countians read the DeSoto Times Today last week.

  • Thirty-nine percent of DeSoto Times Today readers do not subscribe to the Memphis paper.


Summary
Summary

  • DeSoto County’s only daily newspaper.

  • Circulation grew 57% over last year.

  • Serving Memphis’s and state’s fastest growing area.

  • Serving the Memphis area’s most affluent households.

  • The area’s quality newspaper.

  • Newspaper’s are the #1 local advertising medium.

  • Newspapers get results by reaching customers “in the market” through consistency and recency.

  • The DeSoto Times Today gets results for advertisers.


The desoto times today advertising solutions
The DeSoto Times TodayAdvertising Solutions

  • Exciting, credible editorial environment

    • Complete shopping information

    • Local personality profiles

    • News about local schools

    • Comprehensive local sports coverage

    • Commentaries from local and state leaders

    • Comics and puzzles

    • Recipes and home improvement ideas


The desoto times today advertising solutions1
The DeSoto Times TodayAdvertising Solutions

  • Branding packages

  • Special sections

    • Brides

    • Parenting

    • Home, Lawn & Garden

    • Back to School

    • DeSoto Outdoors (Hunting & Fishing)

  • Easy-to-read Classifieds


Get results
Get Results

  • Your DeSoto Times Today Sales Consultant is dedicated to giving you:

    • Customer-focused service

    • Fast service

    • The latest information about DeSoto County

    • Advertising campaigns that get results

  • When can we start?


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