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DeSoto ISD Marketing

DeSoto ISD Marketing. 2012-13 Comprehensive Marketing Plan DeSoto ISD Communications. DeSoto ISD By The Numbers. DISTRICT OVERVIEW 23 sq. miles in DeSoto, Glenn Heights, and Ovilla New DHS College and Career Academies = state of the art instruction

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DeSoto ISD Marketing

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  1. DeSoto ISD Marketing 2012-13 Comprehensive Marketing Plan DeSoto ISD Communications

  2. DeSoto ISDBy The Numbers DISTRICT OVERVIEW • 23 sq. miles in DeSoto, Glenn Heights, and Ovilla • New DHS College and Career Academies = state of the art instruction • State and Nationally Ranked Athletics Program • CITY OVERVIEW • $73,300 Avg. household income • 49,000 residents • 55% African American • 37% Anglo • 8% Hispanic plus others PEOPLE AND PLACES • 9,000 students • 1,100 staff members • 13 campuses • 7 elementary • 3 middle • 1 freshman campus • 1 high school • 1 alternative school ETHNIC BREAKDOWN • 78% African American • 16% Hispanic • 4% Anglo • 3% Other

  3. Develop a district wide marketing plan • Sell advertising in athletic and district facilities plus communication avenues • Generate revenue for funding programs and technology enhancements • Develop and foster mutually beneficial relationships between DeSoto ISD and local business Expectations

  4. Eagle Stadium / Ben Dial Athletic Complex • Scoreboard – 2 large, 4 smaller panels • Concourse signage – Being evaluated / priced • Field signage – Being evaluated / priced • Graphics Ads on scoreboard • Audio announcements of sponsors • Video ads – videos provided by sponsor • Hospitality Suite Sponsorship • On-site vendor tables / endzone promotional night • Benny Jones Baseball Field – outfield fence signs • Softball Field – outfield fence signs • Main Gym – signs fixed to wall and around court Facility Signage Inventory

  5. Communication Avenues • District E-mail Blasts to employees • District Publications or Fliers • SW Now Magazine Ad • Constant Contact • Web Listing of Partners Communication Inventory

  6. Additional Considerations • Board Room / District Facilities • DeSoto High School Auditorium Foyer • Black Box Theater • District Vehicles • Hosting Promotional Sports Nights • Hosting School Program Nights Additional Inventory

  7. Eagle Stadium / Ben Dial Athletic Complex • 40-45 events per year – freshman, JV and varsity football; playoff games; track meets; band competitions; soccer matches; city football playoffs; police games; special events • Benny Jones Baseball Field – 20 events per year • Softball Field – 20 events per year • Main Gym – 35-40 events per year • DeSoto ISD Website – avg. 12,000 visits per week = 624,000 visits per year • Employee E-mail and Staff News – 1,100 employees • Community News Subscribers – 2,440 members Facility/Communication Numbers

  8. New 2012-13 Marketing Plan – • 5 tier structured marketing plan includes athletic facilities and communication avenues • Boosters retain program and gear • Proceeds to DeSoto ISD general fund • All prices are per year; multi-year discounts offered • Additional considerations will be taken on a case-by-case basis Pricing for Marketing

  9. Bronze - $2,000 • Concourse sign at Eagle Stadium – all events • Graphic on scoreboard during football games – 1 per quarter • One e-mail blast to employees • Silver - $3,500 • All Bronze level items, plus: • Audio announcement during football games – 1 per half • Seating signage at Eagle Stadium and DHS Main Gym • Web Site Partner Listing Pricing for Marketing

  10. Gold - $5,000 • All Silver level, plus: • Sideline/end zone signage at football games • Signage at both baseball and softball fields • 15-sec. video during football game breaks – 2 per game(provided by sponsor) • Sponsorship in community newsletter • Platinum - $10,000 • All Gold level, plus: • Small panel on scoreboard • 30-sec video during football game breaks – 2 per game Pricing for Marketing

  11. Eagle Sponsor - $20,000 • All Platinum level, plus: • Large panel on scoreboard (instead of small) • Special Opportunities • Multi-year contract discounts • 10% discount for 2 years • 20% discount for 3 years or more • Hospitality Suite Sponsor (one per game) • Sponsor provides food for 40 people (Approx. $300) • Sponsor graphic on scoreboard – 1 per quarter • Audio ad during game – 1 per half • One district employee e-mail blast Pricing for Marketing

  12. Contact DeSoto ISD Communications • Beth Trimble, Director • btrimble@desotoisd.org • 972-223-6666 or 972-274-8212 x205 • Rena Thomas, Specialist • Cynthia.thomas@desotoisd.org • 972-223-6666 or 972-274-8212 x206 How to partner with DeSoto ISD

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