Public Internet Consumer Insight Study. WKSU u Market Trends Research Inc u CPB. Partner stations WUNC Chapel Hill, NC Michigan Radio Ann Arbor, MI KPBS San Diego, CA WKSU Cleveland/Akron, OH. Research Partners PRPD Public Radio Program Directors DEI Development Exchange Inc
WKSU u Market Trends Research Inc u CPB
WUNCChapel Hill, NC
Michigan RadioAnn Arbor, MI
KPBSSan Diego, CA
PRPDPublic Radio Program Directors
DEIDevelopment Exchange Inc
PRIPublic Radio International
NPRNational Public RadioPublic InternetConsumer Insight Study
CPB Future Fund Grant
It’s “National Public Radio,”not “National Public Website.”
--Michigan Radio survey respondent
As heard on
Will Business Support Influence Programming Decisions?
Should the Website Be Used to Help Support Programming & Itself?
I trust that [local station/NPR] will not allow businesses who support with underwriting announcements to influence programming decisions.
No examples of:
If you put a price tag on a station web site, what would it be?
In the next session:
Contains a copy of this presentation, PICIS research materials, and all findings released as part of the study.
WKSU u Market Trends Research u CPB