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Why should we expect worlds to collide? - Exploratory reflections departing from a case study analysis of “ Jornal de Notícias ” (Portugal). Luís António Santos and Manuel Pinto (Universidade do Minho – Portugal). JN in brief.

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Why should we expect worlds to collide?- Exploratory reflections departing from a case study analysis of “Jornal de Notícias” (Portugal)

Luís António Santos and Manuel Pinto(Universidade do Minho – Portugal)


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JN in brief

  • Portugal’s 2nd widest audience daily (average 08 circulation of 101 thousand)

  • traditionally stronger in the North / quality popular

  • first on the webin PT (July 95)



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JN in brief

  • after the initial enthusiasm it never went beyond the shovelware phase / it got integrated into a portal

  • 2005: bought by current owners

  • 2007: renegotiation of agreement with host portal…and new online strategy


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JN online

  • new site was online on May 2008(2 days shy of 120th anniversary)

  • major changes:

    • No longer published all the paper content

    • Lost generalist forums

    • Option to depart from presenting a thematic distribution similar to that of the paper

    • New user centred spaces: Community, Blogs, Citizen Reporter, Multimedia




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JN online

  • first 6 months:

    • 278 videos

    • 29 infographics

    • 309 photo-galleries

    • 59 audios

    • 11 multimedia special features

    • (by the end of October) more than a thousand user blogs had been created


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JN online

  • e-business (3 relevant operations):

    • Sept 08: Deal with PowerSoccer for 2 soccer related games (+ 20k users in the first month plus added revenue from ingame ad deals)

    • Feb 09: Partnership with 4 other media groups to use shared contextual ad platform

    • March 09: (the group) Exclusive commercial representatives fo CBS interactive


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JN online – changing newsroom

  • “no full integration”

  • incremental ‘digital awareness’ strategy

  • online newsroom growth (from 3 to 8+) in tandem with newsroom major shift – creation of a non-thematic, flexible, news-desk (Actualidade) – and followed by symbolic room change


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JN online - effects

  • shift in perception of time and ‘deadline rationale’

  • Shift in the perception of ‘workload’ and in the ‘what-is-expected-of-me-whilst-on-assignment’ framework

  • Enhance awareness of users’ presence: UGC / permanent access to stats


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JN online - work/skills

  • 2007

    • Adapt to 2 publishing platforms

    • Average writting skills

    • Sensible communication skills


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JN online - work/skills

  • 2008 (all +)

    • Breaking news

    • Press review

    • UGC management

    • Presence in editorial meetings

    • Permanent linkage to Actualidade

    • Production of new/ongoing multimedia work

    • Expected to handle voice & image recording equipment (N95’s for BN) and to perform basic editing tasks


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JN online /death of newspapers debate

  • Three broad ideas:

    1. The collapse of rigid business models

    2. Breakdown of producer/user trust/loyalty

    3. Failings of a self-centred and entrenched professional (the journo)


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Discussion

1.

Editorial:

Changes in the site

Integration of new user geared funcionalities

creation of semi-autonomous micro-sites

e-Business:promotion of cross-product added value

capture income from non-hard news related sites


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Discussion

2. Living in times where – as Singer puts it – “no single message is discrete” is not easy.

Rethinking loyalty: UGC spaces, promotion of event or theme-centred micro-sites, production of sense-making materials (infographics/multimedia), increased direct talk (e-mail, twitter), usage of ‘conversation expansion’ tools (i.e. CoveritLive)


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Discussion

3. …still unconfortable at times with the demise of the ‘authenticator’ role, with pressures for greater transparency, with sheer volume of user activity, but…more used to:- producing medium-neutral information

- providing added accountability assurances


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JN online

  • Far from full ‘audience-centred-part-of-the-conversation’ production yet…

    • Produced by a group of people with heightened social profile in the newsroom and less bound by incentives to standardize work practices.


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Thank you,

[email protected]

[email protected]


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