Are wholesome menus diminishing the fast food industry advancement
Download
1 / 15

Are Wholesome Menus Diminishing the Fast Food Industry Advancement - PowerPoint PPT Presentation


  • 312 Views
  • Uploaded on

Are Wholesome Menus Diminishing the Fast Food Industry Advancement?. Barrett Wills - Agribusiness - University of Georgia Brittany Lacy - Agribusiness - University of Georgia Warren Clemens - Agribusiness - University of Georgia. Problem Statement. Total Revenue - McDonald’s vs. Panera

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Are Wholesome Menus Diminishing the Fast Food Industry Advancement' - MartaAdara


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Are wholesome menus diminishing the fast food industry advancement l.jpg

Are Wholesome Menus Diminishing the Fast Food Industry Advancement?

Barrett Wills - Agribusiness - University of Georgia

Brittany Lacy - Agribusiness - University of Georgia

Warren Clemens - Agribusiness - University of Georgia


Problem statement l.jpg
Problem Statement Advancement?

  • Total Revenue- McDonald’s vs. Panera

  • Menu- Healthy Options vs. Value Meal

  • Growth- Increases and Decreases


The issue l.jpg
The Issue Advancement?

  • Households- “Home Cooking” vs. Eating Out

  • Convenience vs. Health- Time is money, money is time

  • Transition- cheap and easy to cheap and healthy


Slide4 l.jpg
Percent Total Revenue Per Restaurant for the Years 1997-2006 in the US for McDonald’s and Panera Bread Company



Slide6 l.jpg

Percentage revenue per capita per restaurant has increased for McDonald’s since the addition of a healthier menu, whereas percentage revenue per capita per restaurant for Panera Bread, which has a healthy menu, has remained constant.


Hypothesis explanation l.jpg
Hypothesis Explanation for McDonald’s since the addition of a healthier menu, whereas percentage revenue per capita per restaurant for Panera Bread, which has a healthy menu, has remained constant.

  • McDonald’s % revenue per capita per restaurant has increased

  • Country has become more health conscious

  • Panera Bread % revenue per capita per restaurant remains constant


T test results l.jpg
T-Test Results for McDonald’s since the addition of a healthier menu, whereas percentage revenue per capita per restaurant for Panera Bread, which has a healthy menu, has remained constant.

  • T-stat : -1.55916

  • T-critical value: 2.30601

  • Test fails to reject null hypothesis


T test results10 l.jpg
T-Test Results for McDonald’s since the addition of a healthier menu, whereas percentage revenue per capita per restaurant for Panera Bread, which has a healthy menu, has remained constant.

  • T-stat: -2.75887

  • T-critical value: 2.30601

  • Fail to reject null hypothesis


Slide11 l.jpg

Since McDonald’s introduced healthy options to its menu in 2002, they have provided several heath conscious items to compete with healthy restaurants such as Panera Bread Company.

Hypothesis Explanation

More competitive markets

Is Panera Bread Company really Healthier


T test results13 l.jpg
T-Test 2002, they have provided several heath conscious items to compete with healthy restaurants such as Panera Bread Company. Results

  • Fail to reject null hypothesis

  • Lower mean value for Panera Bread

  • T-stat -.12327

  • T-critical 2.22814


In conclusion l.jpg
In Conclusion… 2002, they have provided several heath conscious items to compete with healthy restaurants such as Panera Bread Company.

  • The healthier choice?- McDonald’s?- Panera?

  • Actually…- Revenue- Costs


Advisement l.jpg
Advisement 2002, they have provided several heath conscious items to compete with healthy restaurants such as Panera Bread Company.

Perception vs. Reality


ad