Are Wholesome Menus Diminishing the Fast Food Industry Advancement?. Barrett Wills - Agribusiness - University of Georgia Brittany Lacy - Agribusiness - University of Georgia Warren Clemens - Agribusiness - University of Georgia. Problem Statement. Total Revenue - McDonald’s vs. Panera
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Barrett Wills - Agribusiness - University of Georgia
Brittany Lacy - Agribusiness - University of Georgia
Warren Clemens - Agribusiness - University of Georgia
Percentage revenue per capita per restaurant has increased for McDonald’s since the addition of a healthier menu, whereas percentage revenue per capita per restaurant for Panera Bread, which has a healthy menu, has remained constant.
Since McDonald’s introduced healthy options to its menu in 2002, they have provided several heath conscious items to compete with healthy restaurants such as Panera Bread Company.
More competitive markets
Is Panera Bread Company really Healthier
Perception vs. Reality