Industry Analysis Fast Food Industry. Anna Sterling Johnnie Davis Zane Barnes Kimberly Smith Nolan Bosworth Shaina Weaver Clay Jones. History of Industry Competitors. McDonalds First store opened in 1940 by the McDonald brothers Headquarters- Oak Brook, IL Sonic
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Fast-food industry includes about 200,000 restaurants
Combined annual revenue of about $120 billion
Industry is highly fragmented: the top 50 companies hold 25% of sales
The industry is highly labor-intensive: the average annual revenue per worker is just under $40,000
Most fast-food restaurants specialize in a few main dishes
Restaurants include national and regional chains, franchises, and independent operators
Most fast-food restaurants use a POS (point of sale) system to take orders from drive-thrus and the register
Economic Stabilization Act of 2008 gives restaurants two helpful benefits during recession.
The fast food industry pays close attention to what the American society wants and needs.
-increases in real disposable income
The fast-food industry is becoming more global and it seems that will continue
Fast-food restaurants mostly compete on price, location, and food quality
The growth of the fast-food industry is expected to generally stay the same over the next few years