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An adequate DAM solution creates a centralized database of all the digital assets of the enterprise. It allows for easy access, organizing, and managing the details efficiently. It streamlines the product content lifecycle from its creation to its preservation. The workflow created by the DAM solution allows the teams to expand their products and support achieving the larger business goals.
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DAM Solution: What You Need To Know Before Selecting The Right One For Your Business? Digitalization has caused tremendous changes in the shopping pattern. The customers prefer checking product details, comparing across the channels, and finally making the purchase. To stay ahead in this competitive world, the product-based enterprise should provide the best and accurate product details to their customers to gain their confidence. It is essential to share the digital assets that include the product image, videos, audio, or any other graphical content to provide a clear picture of the product. https://www.credencys.com/blog/what-you-need-to-know-before-selecting-a-dam-solution| hello@credencys.com
What is a Digital Asset Management (DAM) system? How does it work? The different files under the digital asset include documents, spreadsheets, images, audio clips, videos, animations, graphics, media files, presentations, etc. A proper system or solution is essential for the management of all these assets. Using the Digital Asset Management (DAM) solution helps in streamlining asset management. It allows in optimizing the production of rich media that is essential for the sales and marketing of the product. Using the DAM solution, the organization can create a centralized system for the management of digital assets. For the growing digital competition, the enterprise should have high visibility of the assets across the different channels. https://www.credencys.com/blog/what-you-need-to-know-before-selecting-a-dam-solution | hello@credencys.com
The different steps involved in the working of the DAM solutions include: Creating asset Standard templates and formats are available that allow in preparing the digital files for encoding. This standardization provides ease of searching and documents retrieval. Encoding and indexing Metadata allows the identification of digital data through different attributes as asset types, versions, media types, technology, etc. These identifiers allow indexing, grouping assets having common tags for improved search. Workflow It allows for task and process automation. Version control This ensures that the latest and updated assets are accessed for review and use. Governance through permissions It allows access to only those users who have permission to access the particular section of the data. This helps in protecting the crucial data from theft, accidental erasure, or corruption. Auditing Internal audit helps in evaluating the effectiveness of the DAM and identification of areas for improvement. https://www.credencys.com/blog/what-you-need-to-know-before-selecting-a-dam-solution | hello@credencys.com
Benefits of DAM Solution Elimination of cost due to lost or misplaced work For the updated marketing techniques it is essential to keep the product data updated with new data. An increased number of files can lead to misplacing some important files using DAM solution eliminates or reduces the chances of misplacing the files. Improves creativity and production cycles Different DAM tools help efficiently in creating the content, version control, workflow approval, etc. this reduces the time and thus allows in expediting the creative production. Better resource allocation Centralized storage of the asset information and managing the details reduces the work duplication. Having an adequate DAM solution leads to saving valuable resources like time and money. This encourages allocating the saved resources in other areas of greater importance. https://www.credencys.com/blog/what-you-need-to-know-before-selecting-a-dam-solution | hello@credencys.com
Streamline distribution • DAM helps by providing the essential details to the different teams like the content collaborators, manufacturers, sales and distribution team, external partners, etc. Proper integration with the different teams can lead to an automated and smooth process of distribution across the different channels. • Reduce workflow redundancies • DAM allows providing a clear overall picture of the product. It facilitates cross-term collaborations with the different teams and thus reducing the chances of miscommunications. • Maintain brand consistency and integrity: The DAM solution ensures that all the teams within the organization are using the same files for the product. This consistent use of accurate and updated content helps in creating a better brand image for the customers. • Permissioned access • The different teams within the enterprise that play a crucial role in the product management chain need to access different types of product details. The governance tools of DAM allow giving permissions to the different teams to access the particular set of data thus having improved security. It also provides limited privileges for downloading the files thus protecting the sensitive data. • Proper tracking of the return of investment (ROI) • DAM solution includes the analytics tool for tracking access to the assets. This data can be useful for system optimization and influences the decisions related to the content strategy. • Improved organizational transparency • DAM solutions allow in providing a clear and comprehensive view of the digital assets important for content planning and execution. It improves the collaboration with the stakeholders by improving transparency. • Improved customer conversation and retention • DAM allows in personalizing the customer experience, establishing and nurturing a stronger bond with the customers. This helps to gain customer confidence and retain the customers for the longer term.
