What Do People Do Online? Implications For the Future of Media. Cindy Royal Assistant Professor School of Journalism and Mass Communication Texas State University [email protected] www.cindyroyal.com. Background.
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Total U.S. Unique Visitors Feb. 2008 (millions)
(comScore Press Releases, March 19, 2008)
MySpace purchased by Fox News Interactive for $500 million in 2005
YouTube purchased by Google for $1.65 billion in 2006
Social networking is a global phenomenon. Although Friendster has lost popularity to MySpace and Facebook in the U.S. (24 million U.S. unique visitors as of June 2007), eighty-eight percent of Friendster’s users reside in the Asia/Pacific region. Sixty-three percent of Bebo’s users 18 million unique visitors reside in Europe (comScore Press Release, July 31, 2007). Bebo was acquired by America Online for $850 million in March 2008 (“AOL Buys Bebo,” 2008).
1. What percentage of members performs specific activities on social networking sites?
2. How do activities differ based on gender?
3. How do activities differ based on age?
4. How do activities differ based on login frequency?
5. How do activities differ based on years using social networks?
6. How do activities differ based on social network membership?
Significant differences found only in Changed Profile Layout, Uploaded Photos, and Sent Received IM
Significant differences found in Changed Profile Layout, Uploaded Photos, Sent/Received IM, Commented/Made Wall Post, Joined Group/Network/Channel, Played Games
Significant differences found in all except sold something, purchased something, created survey/poll
Significant differences found in all except uploaded audio and uploaded video