Monday 2/3/14. Aim: How can we define Mass Media?. Do Now: What do you think the word media means? HW: Bring in a print advertisement (from a newspaper, magazine, online) Thursday. Vocab Unit 6 Quiz next Tuesday!!!. Intro:. Textbook Distribution
What do you think the word media means?
HW: Bring in a print advertisement (from a newspaper, magazine, online) Thursday.
Vocab Unit 6 Quiz next Tuesday!!!
(Grammar NOTE: Yes, I mean ‘are’. There are many types. “Media” is the plural of “medium”. Have you heard of the show Medium?
Before Mass Media they are inconsistent with the country’s perceived / accepted value system
Well-known people were famous for actions or achievements
Public knew and admired heroes
Since Mass Media
Well known because of manufactured image
Public knows and admires celebritiesChanges caused by mass media
Pick an example of a popular media product that you think is harmful to children. How would you make your concerns known? Should the product be removed from circulation? Why or why not?
Although in some ways postmodern forms of communication, such as email, facebook, etc., have helped citizens participate in global life, in what ways might these forms be harmful?
Turn to page 16. such as email, facebook, etc., have helped citizens participate in global life, in what ways might these forms be harmful?Examine the “Culture Skyskraper.”Where do your interests fall? Do you see your interests moving up at all as you get older?
Aim: How can we learn about the history of advertising? How are techniques and persuasive strategies used in advertising?
Do Now: What is your earliest recollection of watching a TV commercial? Do you have a favorite ad? A most-despised ad? What is it about these ads that you particularly like or dislike?
Homework: Bring in a print advertisement (from a newspaper, magazine, online) Thursday.
Vocab Unit 6 quiz Tuesday!!!
Advertising is paid communication in which the sponsor is identified and the message is controlled
To solve a problem- more goods than
***If there were only brand of sneakers, you wouldn’t need to advertise them!
Newspapers are techniques and persuasive strategies used in advertising?
Placement of a product (TV/Movie)Where do we see advertising?
Did you know every time you say Band-Aid or Scotch Tape YOU are actually advertising for FREE???
OR when a singer says a product’s name that is free advertising too?
Three Methods of Persuasion
Buy this book because Oprah says to! (She’s honest and level-headed and knows a good read when she sees one—plus she’s rich and famous!)
If you don’t buy me Pampers, you’re making me cry! level-headed and knows a good read when she sees one—plus she’s rich and famous!)
Look how happy I am now!
Research shows there are good reasons to drink fluids when you exercise, and Gatorade is a fluid !
LOGOS: you exercise, and Gatorade is a fluid !
Text makes argument that reporters need to inform public about what goes on in combat zones.
Name of organization gives credibility.
Shocking image of bloody body creates sense of outrage.
REVIEW you exercise, and Gatorade is a fluid !
The Unfinished Technique
The ad claims that the product is better or has more of something but does not finish the comparison.
Example: “Magnaflux gives you more.”
Sounds convincing at first, but when you look closely, the words are empty.
(helps, virtually, can be, up to, fights, feels, strengthened, comforts, as much as, refreshes)
Examples: “Leaves dishes virtually
“Part of a nutritious
States that there is nothing quite like the product advertised
Examples: “There’s no other mascara like it”
“Only Inca has this unique filter system”
Ads say something about the product that would be true for any brand in that product category
Examples: “Super Lash greatly increases the diameter of every lash.”
“The detergent gasoline”
Uses words that are colorful and meaningless, usually with emotionalopinions/often overlaps with other techniques
Example: “For skin like peaches and cream”.
Use of a celebrity or an authority to sell the product
Examples: Michael Jordan for Nike or Hanes
Variation- “John Doe” endorsement
people “just like you” use the product
Ad refers to specific numbers, experiment, or impressive mystery ingredient
Example: “Molly’s oven cleaner has 33% more cleaning power than another popular brand”.
Ad that flatters the consumer.
Examples: “Hungary Man: For the real
Demands a response from the audience to affirm a product’s goodness
Examples: “Wouldn’t you rather drive a
“Shouldn’t your family be drinking Hawaiian Punch?”
Vocab Unit 6 quiz Tuesday!!!
February 5, 2013
DO NOW: What was your favorite super bowl commercial and why?
HW: Bring in a PRINT AD.
Vocab Unit 6 Quiz – Tuesday.
February 4, 2013
Homework: Vocab unit 6 quiz Tuesday!
Project outline and packet due Thursday!!!
Completed project due Tuesday, 2/18!!!!