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Bespoke services for personal travel – the case of lift sharing. Presenter: Mark Beecroft Transportation Research Group University of Southampton. Defining lift sharing. Lift sharing: “a travel choice whereby individuals combine to share private vehicles for specific journeys”

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bespoke services for personal travel the case of lift sharing

Bespoke services for personal travel –the case of lift sharing

Presenter: Mark Beecroft

Transportation Research Group

University of Southampton

Transport in Cities Conference – London Transport Museum – 6th May 2009

defining lift sharing
Defining lift sharing
  • Lift sharing:“a travel choice whereby individuals combine to share private vehicles for specific journeys”
  • Range of approaches:
    • Informal sharing in households
    • Employer schemes
    • Specialist service provides

Transport in Cities Conference – London Transport Museum – 6th May 2009

the mobility context
The mobility context

Transport in Cities Conference – London Transport Museum – 6th May 2009

why lift share
Why lift share?
  • Benefits:
    • Congestion/efficiency
    • Social inclusion
  • Issues:
    • Reduced independence & flexibility
  • Makes a positive contribution

to sustainable mobility

  • Lack of detailed analysis of impacts

Transport in Cities Conference – London Transport Museum – 6th May 2009

state of current knowledge
State of current knowledge
  • DfT 2004 Smarter Choices report
    • Attitudinal & behavioural measures can

contribute to more sustainable travel

    • Guidance promotes benefits and links

to travel plans for education and work related travel.

  • Knowledge of benefits/impacts of lift sharing ltd
    • Detailed analysis essential to assess potential role in future mobility
  • Partnership with leading UK service provider

Liftshare.com

Transport in Cities Conference – London Transport Museum – 6th May 2009

research questions
Research questions
  • Who uses/doesn’t use lift sharing?
  • What are typical journey characteristics?
  • How did people start lift sharing?

Database

  • Liftshare data used = 2006 new subscribers c37,000

Transport in Cities Conference – London Transport Museum – 6th May 2009

who uses doesn t use lift sharing
Who uses/doesn’t use lift sharing?

Transport in Cities Conference – London Transport Museum – 6th May 2009

what are typical journey characteristics
What are typical journey characteristics?

Journey purpose

Journey type

Journey frequency

Transport in Cities Conference – London Transport Museum – 6th May 2009

how did people start lift sharing
How did people start lift sharing?

How heard about liftshare scheme

New Liftshare membership in London, July 2005

Transport in Cities Conference – London Transport Museum – 6th May 2009

attitudes to lift sharing
Attitudes to lift sharing
  • Focus group findings:
    • Hampshire CC employees in Winchester & Basingstoke
    • Much informal sharing: need incentives to formally register
    • Parking provision most attractive incentive
    • There are significant social interaction benefits from lift sharing which have been given limited attention.
    • People often start lift sharing because of a trigger event (moving home or job) that leads them to reconsider their travel behaviour.

Transport in Cities Conference – London Transport Museum – 6th May 2009

conclusions
Conclusions
  • Lift sharing could have a significant role in future mobility
    • More pragmatic travel

choices in challenging

economic climate

  • Role for (planning)

policy to support

lift sharing

  • Move from niche to

mainstream?

Transport in Cities Conference – London Transport Museum – 6th May 2009

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