How To Accelerate The Growth Of Your Education Business Through Referrals

1. How To Accelerate The Growth Of Your Finance Business Through Referrals Education Business An online workshop hosted by Kirsty Sharman

2. Who Am I? Kirsty Sharman Entrepreneur & Founder of Referral Factory ?

3. 10 500+ Brands Years Background in performance media, influencer marketing, growth hacking, and referral marketing. Barclays, Lego, Vodacom, Microsoft, PayPal, Yoco, And More!

4. Table of Contents Why Launch A Referral Program? Why Referral Programs Are So Popular In The Education Sector? Education Businesses Examples Of Using Referrals To Grow How To Structure Your Own Referral Program For Success? LIVE WORKSHOP - How To Build Your Education Referral Program Q&A Q&A

5. Why Launch A Referral Program?

6. 83% of customers are willing to provide referrals, yet only 29% of those customers actually do.

7. _________________________ Paid Marketing Referred leads are 2x more likely to convert than leads acquired through paid marketing channels. Referral Marketing

8. Why Referral Programs Are So Popular In The Education Sector?

9. Referred leads are 2x more likely to convert People trust recommendations CPL is cheaper It's a win-win

10. Examples Of Education Businesses Using Referrals To Grow

11. Coursera Codecademy What can we learn from Coursera? What can we learn from Codecademy? Coursera used the Give and Get principle. For every referral purchase, both the referrer and the referred friend get 50% off a course or the first month of a specialization subscription. Coursera made the sending referral process much easier by making all the essential elements easier - headlines, sharing buttons, etc. Once you become a Pro member, you can start referring friends to Codeacademy. If you refer a client, you get a percentage of the revenue they spend. This encourages users to refer HIGH QUALITY leads that are likely to spend, because their reward is dependent on it.

12. Wakelet Users who invite friends to the #WakeletCommunityWeek event, get the chance to win a prize. The referrer with the most referrals would receive a brand new iPad. 12384 members brought >>> 11883 members

13. TOOTRiS If you refer TOOTRiS to your childcare colleague, you and your referral will receive a $100 gift card once you both become enrollment ready on TOOTRiS. 1661 members brought >>> 335 members

14. Learners Edge Edge - One-to-One Online Lessons in Math and English platform offers a PHP 500 if users refer their friends to enroll on Edge. Successful referral Enrollment = Prize. 261 members brought >>> 156 members

15. Spark it Spark it used a referral program for spreading the word about the critical issues that parents encounter on a daily basis. By referring the event to as many parents as possible, parents get the chance to win a special gift. 112 members brought >>> 39 members

16. How To Structure Your Own Referral Program For Success?

17. DOUBLE SIDED REFERRAL PROGRAMS = MORE REFERRALS THAT CONVERT A single-sided referral program is where the person referring gets a reward (say $30). A double-sided referral program is where the person referring gets a reward (say $15). And the person invited gets an incentive to convert (say a $15 discount).

18. ENCOURAGE SHARING ON DARK SOCIAL (ONE-TO-ONE) Making it easy for your customers to refer their friends is key to a successful referral program. Referring to friends via Whatsapp or Text always drives better results than referring to friends via Facebook or Twitter - this is because one-to-one messages drive more engagement than one-to-many does.

19. REWARD IN YOUR OWN CURRENCY TO DRIVE ACQUISITION + RETENTION Skillshare showcases a great example of this - You can earn 40% of revenue, up to $67 for each new customer that starts their paid membership.

20. www.referral-factory.com