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3. Production sound “literacy” pre-production planning;
sufficient crew;
microphone selection and placement;
overhead booms are usually best;
know each microphone’s sensitivity and patter;
maintain continuity and consistency;
no buzz or room noise;
minimize equalization;
control input levels during recording;
attentive headphone monitoring;
wind protection;
no clothing noise; etc. etc
4. History: remember from our text Edison's phonograph, 1877
was quickly followed by other technological innovations: the gramophone,
Nickelodeons (1890s, cylinders) and the Victrola, 1906.
Today, audio technologies are being introduced at an even more rapid rate.
5. History The Record Industry initially resisted Radio live music dominated until recording technology improved, and the natural synergy of the two industries was understood.
1920’s -1940’s The golden age of American music?
Jazz, big bands, swing. Composers like Irving Berlin, Cole Porter, and George Gershwin. Vocalists including Bing Crosby, Ella Fitzgerald, Frank Sinatra, Louis Armstrong
6. Record industry formats Columbia CBS founder William Paley championed 33 1/3 rpm vinyl LPs
7. 1950, 60s -- pop music
8. Post 1970’s late 70’s, early 80's: cassette piracy woes
1980: “I Want My MTV” campaign
1983: Michael Jackson's Thriller
later 80's-mid 90's: Walkman, CDs dominate
late ‘90s, 2000’s: downloads dominate; iPod; file sharing piracy threatens industry
9. International ownership
10. Questions for discussion
12. Evolution of Radio as a Mass Medium Pioneers: Marconi; Armstrong; Sarnoff
1925-30: Improved receivers: 17 million AM sold
Networks: CBS (Bill Paley); NBC (David Sarnoff)
Communications Act of 1934; “traffic cop” of the airwaves: Federal Communications Commission
WWII -- Hitler, Roosevelt, Churchill use radio;radio news comes of age: Edward R. Murrow (CBS)
1950’s transistor and car radios
1960’s FM usage grows, usurps AM for music content
2000’s: introduction of satellite and internet radio
13. Radio Programming Pre-television: live music, recorded music, talk, sportsdrama and comedy series, musical variety
Since TV:* many recorded music formats; * talk; all-news; religious; sports
A radio station’s dominant program style is called its format
14. L.A. is the #1 radio market in the U.S., including many narrow niche formats
KUSC-FM (91.5) non-commercial (classical)
KKJZ-FM (88.1) non-commercial (jazz)
KPCC-FM (89.3) non-commercial (talk)
KRLA-AM (870) commercial (talk)
KCRW-FM (89.9) non-commercial (eclectic)
KXLU-FM (88.9) non-commercial (music)
15. How Radio is Supported
16. Questions for discussion