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Theories of Communication Week 4 – Sound Recording and Radio

Theories of Communication Week 4 – Sound Recording and Radio. MMC110 Instructed by Hillarie Zimmermann. Today ’ s Class. Guest Lecturer – Ron McFadyen Review chapters 5 & 6 Review homework. Guest Lecturer – Welcome to Ron McFadyen!. Week 3 – blog comments.

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Theories of Communication Week 4 – Sound Recording and Radio

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  1. Theories of CommunicationWeek 4 – Sound Recording and Radio MMC110 Instructed by Hillarie Zimmermann

  2. Today’s Class • Guest Lecturer – Ron McFadyen • Review chapters 5 & 6 • Review homework

  3. Guest Lecturer – Welcome to Ron McFadyen!

  4. Week 3 – blog comments • How were the internet newspaper sites similar/different? • Can you tell which ones come from the same media conglomerate? • Which were the easiest to navigate? • Which look the most like a printed newspaper? • Do you think on-line newspapers will eventually replace printed newspapers?

  5. Characteristics of Radio • The blind medium • Radio is everywhere – part of people’s daily routines, global medium • Offers a mix of entertainment and information

  6. The Decade’s Most Important Trends in Radio/Sound Recording • Decline in traditional radio listenership • Among consumers 18 to 24 years old, the tune-in rate has dropped by almost 22%. • The birth and troubled childhood of satellite radio • The growth of internet radio • iPod and iTunes lure listeners away from terrestrial radio • Podcasting • Recent poll shows that CBC Radio continues to lose some of its long time audiences, due largely to its music programming strategy. • National Public Radio listenership is growing in the USA

  7. Your Media Habits • Are podcasts part of your media habits? • How many people buy their music off of iTunes? • Does radio still play a large part of your listening habits (music, news, weather)? • Discuss in groups of three.

  8. Social Issues and Music • Objectionable lyrics are an issue today and have always been an issue. • Read lyrics for two songs. • Visit the Canadian Broadcast Standards Council website (www.cbsc.ca) and using their code of ethics/violence code determine if they can be played on the radio during the day. • Review results of the hearings.

  9. Canadian Content on the Radio • English language stations must play 35% CANCON • French-language stations must play 65% CANCON • Two of four conditions: • M (music): The music must be written by a Canadian citizen • A (artist): The music or lyrics must be principally performed by a Canadian artist • P (produced/performed): The recording must have been either produced in Canada or performed and broadcast live in Canada • L (lyrics): The lyrics must be written by a Canadian

  10. WHY CANCON? • Promotes Canadian culture. • Helps to strengthen the Canadian music industry.

  11. Streaming Crisis • The myth of free music • Music Canada (www.cria.ca) representing Canada’s major labels

  12. Final Points • The impact of music is huge. • Changes in technology are impacting the sound recording industry and radio. • These forms of mass media are having to adapt to their changing listener needs to stem the decline in listenership.

  13. Assignment No. 1 – Reflection Paper

  14. Homework • Pre-read Chapter 9 for next class • Comment on the blog • Library visit during next class. Meet in class at 1:00. Will go immediately to library. • Discussion Paper #1 due on October 14th.

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