SOS Outreach A Youth Development Charity. The Urgency of Youth to Sustain Winter Sports. We are 12 years away from a major dip in participation if we don’t build up youth participation now. Current Trends in Outdoor Recreation.
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SOS Outreach A Youth Development Charity
The Urgency of Youth to Sustain Winter Sports
We are 12 years away from a major dip in participation if we don’t build up youth participation now.
Projected Population Growth Next 25 Years
The Changing Face of America
1900s - 1970s
10-13% minority population
25 years ago
20% minority population
34% minority population
25 years ahead
46% minority population
Source: US Census Bureau and Reach Advisors surveys of >30,000 core museum visitors from >100 museums
Already majority minority (CA, HI, NM, TX + DC)
Soon to be majority minority (AZ, GA, MD, MS, NY)
+ America’s youth population will be majority minority within 15 years
The Hispanic Market
Childhood Obesity Since 1971
Lower socioeconomic status is strongly linked to mental health problems
More than 20 percent of children and adolescents have severe mental health problems, yet less than 20 percent receive treatment
Mentally healthy children are more likely to experience academic success
17 of the nation’s 50 largest cities have high school graduation rates below 50 percent
Source: Dr. Gil Noam, Harvard University, 2009; Study by America’s Promise Alliance, 2008.
Emphasize character development
Include mentorship opportunities
Establish long-term relationships
Collaborate with schools and school districts
Engage in evaluative practices and measurable outcomes
Reliance on a well-developed curriculum
Leadership training programs
Headquarters: Avon, CO
Status: 501 (c)(3)
Offers: Year-round & multi-year outdoor recreation programs to build self-efficacy
Total Participants: 5,500 yearly
3,500 through snowsports and 2,000 through wilderness trips, teams courses, rock climbing, hiking and water sports
The SOS Participant
64% have a household income less than $40,000/year.
70% self-identified as ethnic minority.
26% have one or less adults in their household.
30% had no health insurance.
Adventure Sessions (1-day)
Winter options consist of skiing, snowboarding and snowshoeing.
Summer options include teams courses, rock climbing, peak ascents, sailing, kayaking, surfing, paddle boarding, outdoor living skills, hiking and mountain biking.
Academy Sessions (Multi-day)
Winter options consist of the “Learn to Ride” snowboard and ski program, 10th mountain division hut trips, alpine skiing, telemark skiing.
Summer options include Wilderness trips, base camp trips, 4th grade monument trips and rock climbing.
SOS University Sessions (Multi-year)
Students commit to a four-year snowboard and ski program, with each year requiring an increased commitment to community service and personal growth.
Week-long wilderness trips
and four-year snowsport experiences
Multiple day snowsports and
Introductory Programs – One
day hiking, climbing or snowsports
SOS Programs Now Focus on
Long-Term Character Development
SOS Encourages Year-Round & Multi-YearRelationships
Character Development: 5 Core Values
SOS Participant Evaluative Outcomes
SOS Health Impacts
SOS participants engaged in significantly more aerobic exercise and more sports than their peers.
Self assessed health related to likelihood of continuing long-term in snowsports.
SOS Positive Behavior
On average SOS participants scored higher than their peer group on measures of positive behavior
SOS Protective Factors Questions
Developed by Dr. Peter Witt at Texas A&M, the protective factors questions are administered pre and post SOS participation. They were also measured in this survey. The scores increased significantly with time, suggesting a lasting effect of SOS exposure.
SOS Positive Life Trajectory
SOS Long-Term Program Impacts
SOS Long-term Potential to Fill the Gap
“My son has benefited enormously from participating in the SOS program. He can explore challenges and friendships in an environment free from the pressures of school, and is recognized for what he brings to the team rather than by academic standards. SOS has helped him grow as a person, push his personal limits, give back to the community, learn skiing and interpersonal skills, and has contributed to building his confidence, self esteem and sense of self…SOS really gives him a chance to shine.”
-Parent of a University Program Participant
P.O. Box 2020
Avon, CO 81620